October 23, 2009 72: Sponsored streaming single or album release through Reverb Nation, Pandora, imeem, Rhapsody
All of these media companies connect music with advertising on the vast platform of the Internet, which can help you, get maximum (and track able) exposure to your music. This is your Johnny Carson. This is your Oprah. If you get this, you will be exposed to over 40 million potential new & genuine music fans with high consumption rates on the web. All three companies have engaged in advertising programs which package a new release in a stream surrounded by an advertisement. Read about Reverb Nation’s DIY Song Sponsorships here, or Pandora’s sponsored album releases here.
Tip: All of these companies are engaging or about to engage in sponsored video streams. Prepare now. Get your videos together now. Watch their video series. Rhapsody has been promoting independent live shows for 3 years, with its Rhapsody Rocks series. Big Light was featured in Rhapsody Rocks San Francisco where every band was paid appropriately and then featured on a Rhapsody Rocks play list. Remember, these placements are just another 15 minutes if you don’t make a connection with every single person who connects with you about their experience with your music. Know who is listening and thank them.
Tip: You are not ready to begin pitching for this until you have 1000 true fans on Facebook and/ or Twitter (or whichever network you use).
- Corey Denis
Reader Comments (1)
Very useful ideas. A little disheartening to realize we dont have 1000 true fans on any single social network yet, but we will get there soon. i am definately a fan of reverb nations services, and i dont mind paying them a few bucks because i have definately seen results with the studio's most popular artist, Jay Dee Queue. We're releasing his first CD, 23rd Century Ska this month, and plan on paying for ads on myspace, reverbnation, iLike, and maybe facebook if we can afford it. other than that, we will be hustling merch and music at our shows to hopefully get some buzz. best of luck to you corey, and thanks for the advice.