Indie band Boyce Avenue created a video of the latest Coldplay when the only version of it could be found on an Apple commercial. Since the song had not been released yet, Coldplay fans searching for the song online found Boyce Avenue’s video instead. The band repeated this technique with video covers of popular songs, and gained millions of YouTube views. This led to a tour of the Philippines where the indie band received a Beatles-like welcome.
- Carla Lynne Hall