The Indie Maximum Exposure 100

Entries in Derek Sivers (4)


3: Lead A Scene

Position yourself as a leader. Put something together that doesn’t exist and get others involved.

- Derek Sivers


6: Build Your Network By Helping Others

Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, is now making a full-time living touring. She interned with a booking agent, to understand what’s she would need to do to get herself on the road. She was helpful to the agency and they in turn booked her as an opener for some high profile acts which helped launch her career.

- Derek Sivers


43: Prove To Each Venue That You’re Going To Promote

Conquer Social Media Before You Book Shows by setting up MySpace, Facebook, Twitter and make sure your music/email list is on it. You as the artist are the voice behind those pages, but don’t spend more than 2 hours a day on it. Make sure all of the above is in place before you book shows. Once a Show is Booked, Promote it! Otherwise no one will turn up and you may not get another gig. Ask the venue if fliers work well in their market and ask for a local media/radio list you can send the show to. Offer fans guest list in exchange for postering around town and sending in photos of their work.

- Emily White

Amber Rubarth would call each venue and ask them how she could help promote her show. She would then do everything that they requested and stay in touch with them to let them know that she was working hard to promote her own show and she fostered relationships with the venue owners and bookers while she worked for her own promotional benefit.

- Derek Sivers



59: Rock The YouTube: Make A Sticky YouTube Video


Michelle Citrin made 20 Things To Do With Matzo and it has received over 1,000,000 views. It’s the kind of video that is so captivating and interesting that people share it with their friends.

- Derek Sivers

Before Kina Grannis won the Doritos contest, she was releasing a YouTube video each week, which built her a loyal following and worldwide “street team”. Similar to a TV show, Kina released a video of herself playing an original tune, or cover tune. At the end of her videos, she’d give birthday shout outs, read fan mail, and open gifts that fans had sent her. When she needed votes to win the Doritos contest, her loyal following supported her all the way to the Super Bowl. She later signed a record deal, and she has a ready-made audience waiting to buy it.

- Carla Lynne Hall

Let fans in. Take video of the fans themselves, or encourage them to submit their own videos to you Post these regularly and the fans will watch along and continue to grow as you post.

- Michele Samuel

I riddle my website with videos where I talk about the people in my songs and the sto- ries behind them. Every time I add a new one to the site, downloads of that song go up on iTunes. And new people learn very quickly (1) if they like me personally and (2) if they respond emotionally to the kind of work I do.

- Dudley Saunders