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The Indie Maximum Exposure 100

Entries in Myspace (6)


7: Have Professionalism!

No matter what level of “success” an artist is at, if he or she has invested time into refining and defining who they are and how they want to present their art to the world, that gets my attention. I discover just as many independent artists today as I do artists who have had extra help getting to where they are. What keeps my attention is, first and foremost, music that grabs my ear, but then the quality of the whole effort, which for me includes an artist website, not just a MySpace page, and the extent to which they have their ducks in a row, which now must start with an electronic press kit with high-res photos! I can’t tell you how many times I was able to run something in my magazine on an artist at the last minute, but a search online for a quality photo was not to be found and so they lost the opportunity.

- Erik Philbrook


43: Prove To Each Venue That You’re Going To Promote

Conquer Social Media Before You Book Shows by setting up MySpace, Facebook, Twitter and make sure your music/email list is on it. You as the artist are the voice behind those pages, but don’t spend more than 2 hours a day on it. Make sure all of the above is in place before you book shows. Once a Show is Booked, Promote it! Otherwise no one will turn up and you may not get another gig. Ask the venue if fliers work well in their market and ask for a local media/radio list you can send the show to. Offer fans guest list in exchange for postering around town and sending in photos of their work.

- Emily White

Amber Rubarth would call each venue and ask them how she could help promote her show. She would then do everything that they requested and stay in touch with them to let them know that she was working hard to promote her own show and she fostered relationships with the venue owners and bookers while she worked for her own promotional benefit.

- Derek Sivers



54: Use the Social Networks Properly: Build That List!

When people pass thru your social network profiles (Facebook, MySpace, Twitter etc.) get them to come back your own web site that YOU CONTROL. To do this, give songs away for free in return for email addresses. ReverbNation’s Fan Exclusive Widget will facilitate this. Offer fans something special that makes them feel like they are a real fan and you really care about them. Social networks are all good, but they should be treated as lead-generation sources. They are free billboards on the super highway of information. Be there, but have something that extracts value and move those listeners down the fan funnel to something valuable for you.

- Lou Plaia



62: Post Photos on Flickr & Cross Post on Facebook

They say a picture says a thousand words, and it’s true. Flickr is one of the user- friendliest Web 2.0 sites, and Yahoo owns it so millions of potential new fans are waiting for you to discover them and make friends. Flickr works just like MySpace or Facebook. You create a profile, upload your main image, join groups, and make friends, and you can also message people and leave comments on any photo you like. Flickr is a great way to show yourself as multi-dimensional. You can post photos of things other than your band activities (such as vacations, kids, your home, and hobbies) to show your fans you are a well-rounded individual. And if you go to conferences, this is a great way to get people to link back to you and pay attention to you (remember – the most interesting thing for people is THEMSELVES so taking pictures of other people is well advised!). Use this link to synch back to Facebook too! 

- Christina Duren



64: No Money For A Tour Publicist? Artist Data To The Rescue!

If you don’t have enough money to get a tour publicist for tour press then no need to worry. Artist Data is tour press for musicians made easy! ArtistData allows you to update your tour dates at Jambase, Eventful, Sonicbids, MySpace Facebook and Twitter. It not only updates your social networking sites but it also allows you to submit each of your shows info to the calendar editor at local newspapers and magazines in the specific regions you are touring.

- Christina Duren



65: Ping.FM – 55 Sites Updated At Once – Hours of Your Life Back

Ping allows you to update over 55 social networking sites such as Twitter, Facebook, Myspace, and your blog all from one easy to use website simultaneously. There are no more excuses for becoming overwhelmed with logging into several websites. This one interface allows you to update all of your statuses at one click.

- Christina Duren