Connect With Us

Enter your email address:

Delivered by FeedBurner





Spotify isn't available in the states yet. Can someone please tell me what's so earth-shattering about it?

I have never seen something that you can’t get (in the states) that has received so much positive attention. What gives? Is Spotify that great? Does Spotify matter to artists? Is it game-changing for the industry? Is there room for five more companies just like it? How are new songs discovered on Spotify?

Thanks in advance for the comments.



the economics of American Idol - based upon your experiences, does the music industry operate like this or not?

Loren Weisman just published a detailed post on MTT Open that dissects the American Idol dream and the underlying American Idol money machine. Click here to read the entire post.  Thanks Loren for another thoughtful post.  Here’s a quote:

Click to read more ...


Your digital music industry future…

Perhaps with some tweaking, here’s what current wisdom tells you:

  1. Make music.
  2. Give your music away; it’s your best advertisement.
  3. Organize into a business entity.
  4. Go on tour.
  5. Build an audience.
  6. Sell stuff and a bit of music when you can.
  7. Go on tour again.
  8. Sell even more stuff.
  9. And when you stop touring, your revenue stream will slow to a crawl.

As new interactive digital products enter the marketplace (and they are), your digital future will look something like this:

Click to read more ...


Template for Writing a Music Business Plan

A few weeks ago I posted a blog on MTT Open on “How To Write a Music Business Plan”. In the comments section of that post, one of the readers suggested that I provide a template or example of a plan.

You can now download the free PDF, “Template for Writing a Music Business Plan”, here.

Click to read more ...


announcing MTT Stats

This past weekend, Music Think Tank put up a new journal titled MTT Stats.

On MTT Stats, you will find music industry-related statistics and trends, and other notable data points that Music Think Tank readers may be interested in.

There are currently three years (2006 to 2009) of statistics, trends and notable data items within this multi-page journal.

Like MTT Open and MTT Radio, MTT Stats can be updated by any registered MTT user. 

Music Think Tank is looking for related information from around the world.  Please contribute items that you think readers should know about.

Check out MTT Stats.



How can an artist be original?

Simple answer? You can’t. So don’t bother trying. Ok I’m being harsh… But you can aim for other things that are more important than ‘originality’. And in doing so, maybe hit on something that could be considered ‘original’.

In a recent interview, rock legend Roger Daltrey had a few things to say that shed some light on the issue as it relates to artists and performers today.

Click to read more ...


MTT Radio Update

Last week, we launched an experimental page called MTT Radio.  Here’s an update:

  • Over 1,000 unique visitors this week.
  • and some unsolicited news coverage on CNET.
  • Some great songs have been uploaded!

Here are a few requests for contributors:

  • Please, please make sure you own and legally control any song you upload.
  • Please follow all the instructions carefully.
  • Please note the difference between categories (significant genres) and tags (relevant keywords).
  • Please add a Title to every post (Song Name by Artist Name).  We will be showing this title soon.

Once again, some of the songs are excellent.  It would be great to see some comments under some of the songs.  It takes 30 seconds to register to leave a comment under a song.


The 1-2-3 Music Store

1-2-3 Music Store

I get at least one phone call per week asking about my experience with the 1-2-3 Music Store, a server script I’ve been running for three years. It allows me to sell mp3 downloads direct from my web site, with no middleman. Put simply, the 1-2-3 Music Store is the ugly stepsister of the iTunes Store. She may not be beautiful, but she’s all mine.

Click to read more ...


A Lesson In Building Community (Or A Love Letter To Rob Gordon & What Are Records?)

I am in Colorado this week taking some time to reflect on the whirlwind that has been my life for the past two years. I lived here for seven years and founded Ariel Publicity here. And lost of great memories have come flooding back.

I have been spending time with Rob Gordon – my first boss at the only record label I ever worked at What Are Records? What I learned at What Are Records? has set me up for a successful career in the new music business and that is because of Rob’s genius around building community.

Click to read more ...


“Where have all the musical geniuses gone?”

In his recent blog post, Eric Beall (Berklee Music) quotes Jason Flom (Lava Records) as follows:

“Where have all the musical geniuses gone? Why has this generation not produced even one musical genius on the level of Dylan or Sly Stone, or John Lennon, or Prince?”

Within his post, Beall offers a sensible answer to Flom’s question. However, I want to try out an alternative explanation. Here it is:

The ‘geniuses’ still exist, but ‘genius’ can no longer be manufactured.

Click to read more ...


Twitter 101 For Musicians - Free PDF

. I’ll keep this short. Twitter has a really good how to guide for business but the exact same rules apply to artists and musicians. Go here to download it


"True artists couldn't give a damn if no one hears their music..."

I just dug the following quote out of my last post

“True artists couldn’t give a damn if no one hears their music. The shit (money) just got in the way and marginalized the scholarly pursuit of creating art for art’s sake…”

Do you agree, or are you on the other end of the spectrum?

I say - whatever rows your boat..  Create for an audience of one, or create for an audience of millions.  Make it for money, or make it for art’s sake….


MTT Radio (experiment)

We have put up an experimental page called MTT Radio.  Any artist can post songs they legally control. 

Exposure - over 15,000 industry visitors are visiting Music Think Tank each month.

You may get lucky (some sort of licensing deal) by posting a song to this page or you may receive some valuable feedback?

Enabling commenting on songs is optional.  The newest songs are always on top.

If you don’t like the music on this page please improve it by uploading something better, or simply press the FN FF button on the music player.

RSS Feed for MTT Radio



Invest in live show gear or invest in making a better record - which is more important?

An artist writes into Music Think Tank today to ask the question below - can someone please advise this person?

I find myself in a predicament that I am sure plenty of other aspiring artists have as well. Is it more important to invest in a better live show in regards to equipment and sound, or should I consider the importance of having an actual recorded product to spread around?

My confusion is rooted into the conflict between the relationship of the two. If I have a better live show in regards to presence and sound, people are going to be looking for a physical product. However, with a relatively well recorded EP, the same people are going to wonder why our live sound is lacking.

Is it better to focus on one over the other, or is an average-above average result in both more desirable?