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MTT Music - What's your advice? Should we launch MTT Music or scrap it?

Thanks everyone.  I think we are going to reinvent this section.  Thanks for the feedback.

With the SquareSpace platform, we were able to put MTT Music together in under two hours.

Music Think Tank is looking for your suggestions and feedback…
Here’s the concept:

  • MTT Music is a place to get practically unfiltered, community feedback.
  • One song is featured per day.  
  • Only studio-quality songs will be posted.
  • Artists should be asking for honest advice and feedback.
  • Click here to read the Guidelines Page.

Question:  Will MTT Music be helpful to artists, or is this going to be something that gets overwhelmed by artists and underutilized by those that can give proper advice?  

The concept is purposely vague.  We are hoping to get some feedback on direction.  No, we don’t have a revenue model…


A publishing and distribution deal from the same company - is it smart?

As an independent label, is it better to have a distribution and a publishing deal on the same major label?  Or is it better to have a different publisher to your major partner [label]?

I was asked this question by someone funding a small label.  Does anyone have any thoughts on this?


Great New Posts on MTT Open

There are some great new posts on Music Think Tank (MTT) Open

Note:  We are also looking for more posts that relate to music creation and production.  New Contributors - Click here to register.

Consumer or Music Lover: You Decide
By Kyle Bylin
When Trent Reznor developed and adapted a new model to deliver Ghosts I-IV to his audience he reframed what it meant to be in the music business. Understanding that free was inescapable and multipliable formats were inevitable, he established six points of participation for fans. By catering to the resurgence of vinyl and allowing interaction with multi-track files he went on to challenge market abundance with scarcity by increasing the level of personalization and authenticity. Thus making the purchase, Better Than Free for his core fans.  Read the post.

Has the over reliance upon Digital Audio Workstations (Gods) ended the era of acts that can fill stadiums?
By Bruce Warila (a repost from 2007)
In this post, I am submitting the argument that the spread of digital audio workstations can be correlated to the complete drop-off of new artists that have the ability to sell out stadiums.  I am also suggesting that the reliance upon engineer/producers using DAWs have made artists a bit lazy, and/or that this crutch has enabled artists to focus on things that are less important than making great songs.  Read the post.

Shifting the needle on new digital music services
There are some fundamental service elements still to play with – price, product and customer experience are still up for grabs in developing something a bit special. But with labels gatekeeping price and savvy service providers unwilling to subsidise music, i think price can almost be ruled out as a differentiator.  Read the post.

The Wearing of Hats
Michael’s question is: with the status of the Music Industry, is there a middle ground between the following mindsets: one being a casual style of living, irresponsibly bouncing from moments of extreme focus to days or weeks of broader scoped work, or two, is this the new model based upon being an independent, entrepreneurial creative who is able to organize, create, and mold to the quickly changing industry?  Read the post.


An industry with a great future behind it

I read a great article today about Sister Ray Records in London. It was my favourite record store in the capital. Or at least - I thought it was. In fact, Sister Ray was not my favourite record shop because I liked Sister Ray. It was my favourite record shop because it fitted a romantic, nostalgic notion about London independent record shops.

And that ‘nostalgic’ bit is kind of weird, because I didn’t grow up in London, but in a suburb about 13,000 miles away at the bottom of the planet. And I’m not nostalgic about Jim’s Record Spot in Panmure, even if that was where I bought my first album with my own money (David Bowie’s ‘Scary Monsters’, since you ask - but it was a toss-up between that and Donna Summer’s ‘The Wanderer’).

London independent record shops mean something. And to me, Sister Ray encapsulated that. Fine. But it’s not a great way to continue to do business. As Brett points out in his article - when you actually look at it on its own merits, and take all that nostalgia stuff away, Sister Ray was dark, overpriced and staffed by people who’d rather you’d just go away. And that might have been fine once. It just isn’t now. There’s no room for any of that. Things have changed.

But that’s symptomatic of a wider problem, rather than a misreading of the times by a single record store.

Click to read more ...


Is your album a starting line or a finish line?

People often asked, “How much does the average artist on CD Baby sell?”

Others would take the numbers on the “about” page and divide them: $85 million paid out to 250,000 available albums = $340 earnings per album. Now we know how much the “average” album sells!

Problem is: the numbers are right but the answer is wrong, because it groups together two completely different types of approaches to an album release, giving an inaccurate average for your type.

For some artists, releasing an album is like the starting line in a race. The gun goes off! They work it! They spend hours a day pushing, promoting, selling, striving. For the next few months, they never stop. Reaching new people by any means necessary, whether playing live for strangers in strange venues many times a week, or joining new communities online.

For those types, I’d say the average income (through my one little store) was $5000. (And 50 of them earned over $100,000 each.)

But for many artists, releasing an album is like the finish line in a race. They’ve always wanted to make a record. They did it. It’s done. They give some for free to friends and family, and glow in the compliments. They might do a record release concert and make a website, but in terms of effort spent, they’re done. (Sometimes from satisfaction, but sometimes from entitlement: “Now that my brilliant album is done the world will recognize my genius!”)

For those types, I’d say the average income was $20.

The people who would ask about the average were usually artists trying to predict how well they would sell on CD Baby.

Because 50% of all sales on CD Baby were returning customers just browsing for new music, it was possible to sell a few albums without doing anything at all.

But the important thing is it’s up to you which kind of approach you want to take.

Is your album a starting line or a finish line?

Eco-touring - survival is the mother of invention (or something)

Not sure how I missed this first time round but Geoff Hickman (aka DeadBeatGeoff) was recently interviewed on BBC 5 live about the whole idea of Sustainable, or ‘Green’, touring. Here’s the piece from the radio:

It’s something that’s been getting a lot of interest of late, largely thanks to Radiohead’s attempts to do the low-carbon eco-tour thing (read their road manager’s thoughts here).

But as usual, the Radiohead stuff is a massive red-herring. Very very few musicians are in a position to think about their own lighting show (unless it’s an Orbital-style torches-mounted-on-your-head approach). No, the situation with Televox, the band Geoff manages, is way more pertinent. They are a small club-level band, trying to play some shows and build an audience. They’re not wondering whether to air-freight or charter a plane for their 35 tonnes of back-line and lights. They’re trying to work out if they can get an amp on a train or notLobelia with the touring gear - Europe 2007

This all piqued my interest because Lobelia and I did such a tour last year. Back then, I still owned a car, and was used to loading up my car with my bass-friendly PA, a pile of instruments, whoever else I was working with and driving to the gig. (even at this stage, I’m one step down from the ‘need to hire a van’ stage, but we’ll get back to that). But for our tour, we wanted to do it all on the train - I’d done a two week tour like that on my own back in Oct 2006, and we wanted to get Interail (UK)/ Eurail (US) passes and use trains all over the continent.

Click to read more ...


Social Media, Blogs and Music: Some Philosophical Thoughts

These days the music marketing world is all abuzz with phrases such as - Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising…..etc, etc.. In recent months I have been a panelist at the L I S A seminar in Portland and the Hawaii MusicTech Conference in Honolulu. L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don’t understand social networks or haven’t yet worked out how to advertise effectively to them. It focused on topics such as ‘What is social advertising?’ and ‘How do you get young people to recommend your brand?’ The Hawaii MusicTech panel was presented by the Northwest Chapter of NARAS [The Grammy Org] of which I am a Board Director, and we discussed how musicians could effectively use social networks such as Facebook and MySpace to reach an audience and communicate with them.

Two sides of the table as it were. One group wants to advertise, or push, their messages to a mass audience, while the other wants to create a network of like-minded people who hopefully will pull content such as free MP3s and then “evangelize” on behalf of the musicians by spreading messages by electronic word of mouth. With no hint of schizophrenia I happily migrate between both camps. What follows here is an attempt to share my thinking with bands or musicians on what works and what doesn’t when it comes to embracing the many social networking sites that are available to them.

To understand and embrace social networking is to place the idea that says “technology makes this possible” to one side and embrace the idea of the basic human need to stay in touch with other like-minded people at all times. As Clay Shirky says “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Think about rock concerts for a minute…..

Click to read more ...


New posts on MTT Open

Check out Justin Boland’s post (The DIY Hip Hop Business Master Class) on our new blog MTT Open.

From Justin’s post…

Nothing beats having a mentor. Helpful guidance and advice from experienced elders is solid gold, no matter what you’re doing in life.  Unfortunately, DIY Hip Hop is a cut-throat and over-saturated business. Even once you’re getting things done, the people who reach out to you are acting strictly out of self-interest. This is a culture where information is valuable and connections are everything — so “sharing” is not part of the game.  That needs to change. This is a collection of the best, most useful highlights from interviews with hip hop legends and DIY entrepreneurs.

6 things I wish I knew the day I started Berklee

Talk I gave to incoming first-year students at Berklee College of Music today (September 5, 2008)

#1 : Focus. Disconnect. Do not be distracted.

My favorite part of the movies is the training sequence, where a young Bruce Wayne, Neo or Kung-Fu Panda goes to a remote location to be trained relentlessly, nonstop, past all breaking points, until they emerge as a master.

The next few years can be your training sequence, if you focus.

Unfortunately you’re not in Siberia. You’re surrounded by distractions.

You’re surrounded by cool tempting people, hanging out casually, telling you to relax.

But the casual ones end up having casual talent and merely casual lives.

Looking back, my only Berklee classmates that got successful were the ones who were fiercely focused, determined, and undistractable.

While you’re here, presidents will change, the world will change, and the media will try to convince you how important it all is.

But it’s not. None of it matters to you now.

You are being tested.

Your enemy is distraction.

Stay offline. Shut off your computer. Stay in the shed.

When you emerge in a few years, you can ask someone what you missed, and you’ll find it can be summed up in a few minutes.

The rest was noise you’ll be proud you avoided.

Focus. Disconnect. Do not be distracted.

This is your #1 most important challenge. If you master focus, you will be in control of your world. If you don’t, it will control you.

Click to read more ...


Are fan-funded models the future of the recorded music business?

Does last weeks announcement of another fan funded music business model called bandstocks, reinforce the feeling that labels are beginning to loose their attraction to release established artists records? 2006 saw the first real roll-out of fan funded model Since then sellaband has gone on to have 23 artists reach the $50,000 US dollar threshold to record an album. In 2007 appeared on the fan-funded radar and now we have another twist to the model in the form of bandstocks.

What are the differences between each of these fan funded models and what are the pros and cons for artists, fans and the entrepreneurs who have established them? What are the wider implications of these new models for the traditional recorded music labels and publisher’s alike?

Lets drill down on what each of these models offer the artist and fans/investors.

Click to read more ...


The Futility of Flogging Music

Music Think Tank reader Wayne Myers sent in this great cartoon in reference to Rhodri’s hugely popular post on Music Think Tank last week.  Thanks Wayne.


The only thing wrong with Music 2.0 is your mental model of how it should work.

Metaphorically speaking, this is a post for those looking to become rock stars and their advisers.

I loved Rhodri Mardsen’s article on Music Think Tank.  The post was entertaining and it perfectly expressed the sentiment that I hear from artists and managers everywhere.  Moreover, the comments were equally telling.  The music industry is a bitch. You have to do it because you love it.  Music 2.0 hasn’t changed anything for artists.  It’s harder to earn a living than it’s ever been.  The consultants, the promoters and the bloggers - all their talk is a bunch of repetitive, give your music away, start a blog, post banner ads, sell t-shirts, build a brand, and other blah, blah, blah bullshit.

Ok, since I’m not one to swim in the tide of current sentiments, I spent the last seventy-two hours asking myself what’s wrong with that picture.  After all, artists have gotten just about everything they asked for…  

Click to read more ...


Please Buy My Record: The Futility Of Flogging Music

This is the rough text of a talk I delivered at Oxford Geek Night, which was held at The Jericho Tavern in Oxford, 27th August 2008. It’s quite long. Sorry about that.


I was pondering the other day whether I actually have a field of expertise. I thought for ages, and couldn’t come up with anything, and then in a blinding flash I realised, with a slight sense of despondency, what it might be: being in bands that people have never heard of. I’ve been doing it for years, now, and it’s incredibly easy. You get together with a few mates, write some songs, play some gigs, labour over some half-baked recordings, and fail to achieve any success whatsoever. It’s like falling off a log, seriously, and if you haven’t tried it, you should give it a go.

One thing that nearly all my bands had in common was a complete inability to get people to give us money in exchange for the recordings we’d made. As I’ll explain later, the MP3 revolution – if I’m allowed to call it that – has made that failure even more apparent, and the pain even more acute; it’s just few weeks since I went down to my local tip and recycled approximately 1,500 unsold CD albums in order to make room for my girlfriend’s burgeoning magazine collection. Her tatty copies of Vogue and Elle Decoration are worth more, square foot for square foot, kilo for kilo, than my CDs. I’d always suspected this, but that trip to Wandsworth dump confirmed it.

This talk was going to be called The Futility of Flogging Music. I’ve tweaked this slightly, because I’ve noticed that Columbia Records seem to be effortlessly selling CDs by The Ting Tings. So I changed it to The Futility Of Flogging Your Own Music. Although, actually, it’s probably just possible to flog your records to gullible family and friends, so let’s call it The Futility Of Flogging Your Own Music To People You Don’t Know Very Well.

Click to read more ...


What does it mean to be a 'professional' musician.

One of the things that constantly amazes me about the discussions around the future of the music industry is how often it’s taken for granted that

  • a) all musicians are trying to become celebrities and
  • b) behaving ‘like a rock star’ is an acceptable reason for famous musicians not bothering to interact with fans.

I had a conversation the other day with a bloke who works in new media for a large independent label (I say ‘conversation’; he actually shouted at me at a party for 20 minutes, but I’m told he’s rather nice when he’s not drunk). While talking about musicians and social networking, he shot down the idea that musicians should be part of their own online strategy by basically saying that it’s ‘too hard’ to get them to do it and they ‘don’t understand it’.

The problem with this line of thought is that it’s predicated on a myth about musicians playing pop stars. It’s based on the notion that their unwillingness to provide the necessary online material to make their web presence worth having is excusable because hey, they’re a rock star, you can’t expect them to help out.

Click to read more ...