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So you’re going on tour. Time to dump your girlfriend, because there’s gonna be coke, girls, parties, beer, and did I mention the coke? But before you get to live your 80’s hair metal fantasy, you need to pack your bags with everything you’ll need for the trip.
I had to learn the importance of almost everything on this list the hard way, and I’d like to help you avoid the mistakes I’ve made if at all possible.
This one should be a no brainer. Nowadays, everyone has a smartphone, and for good reason. On tour, I rely on my smartphone every day. I use Gmail to contact promoters; Google Maps to find venues; Yelp to find restaurants; Spotify to listen to music; Netflix to watch shows. The uses are endless (I’ll be writing up another article on my “must have” apps). The major drawback to most smartphones though, is their battery life, which is why you also need…
- Ariel Hyatt | In Defense of 1,000 True Fans - Robyn Dell’Unto’s Multifaceted Approach to Fan Engagement
- Jon Ostrow | 5 Time Management Tactics Every Musician Must Know
The discussion of the intersection between independent musician and entrepreneur is not a new one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the proper milestones that will turn dreams into reality.
Musicians and entrepreneurs also suffer from a similar issue: time management.
And rightfully so… whether you are a solo artist working on your own, or have a band that you can share the responsibilities with, the amount of time it takes to get through the never-ending task-load can very quickly surpass the number of hours in a day, week or year.
We all know how hard it is to keep up with tasks. The sheer quantity of things itching for completion each day is a point of contention for everyone I know.
It’s easy to get overwhelmed by how much work there is to be done and just dive in, rather than to take a second to step back and organize all the work before doing so. I would argue that taking 5 to 30 minutes each day (depending on your quantity of tasks) to organize and lay out your tasks will allow you to be more productive while you tackle them. Because of the 5 reasons below, I suggest you take a second to revamp your daily routine if it doesn’t already include planning time!
Last week, I was talking to an artist about potential shows for their first national tour. As a relatively new band, they didn’t know what kind of turnout would be there in several of the markets, even though they’ve had some prominent national press. Naturally, without a solid tour history, many of the promoters were unwilling to provide a guarantee – they only offered door deals to the band. The band told me that the shows needed to have a good turnout or money to make it worthwhile. Of each show, they asked me, is it worth it?
The week before that, I was talking to an aspiring author who was finishing up his first novel. I recommended talking to an editor to help with grammatical structure, word choice, and pacing, which is especially important for works of fiction. However, when he saw the price range of professional editors, he asked me, is it worth it?
It’s been well over a year since our last contribution to our 1,000 True Fans series, but the ideology hasn’t aged a bit. The hustle and heart of the indie artist is still a necessity in today’s music industry, and the focus remains to have an all-encompassing view of every avenue needed to reach the widest possible audience, and tap into all possible revenue streams. Of course, there is not latter here without the former.
Cyber PR campaigns manager Andrew Salmon (@andrewgsalmon) sits down with Canadian singer-songwriter Robyn Dell’Unto to talk about Twitter, crowdfunding, user generated content, and seizing opportunities.
- Mackenzie Carlin | How to Sync Your Music Business
- Sari Delmar | Networking: Why It’s So Important and How To Do It
Music professionals are at a strange crossroads. On one hand, it’s easier than ever to make music with great sound quality, so there’s more competition than ever. On the other hand, the number of opportunities to make money through music is at an all-time high. Whether it’s new platforms that pay musicians online or mobile technology that makes it easier to accept credit cards at gigs, 21st century tools are changing the game in music. If you’re a new musician or an experienced player looking for a new way to get by, these ideas may lead to your next paycheck. Play on.
Make Money Online
The Internet is the new engine that delivers music to listeners. From Spotify to Sound Cloud, various online platforms pay artists per play or enable paid downloads. The trick is getting your music on the most prominent sites. That’s where CDbaby.com can help. CDBaby helps independent artists sell music on iTunes, Amazon, Facebook, Spotify and a number of other platforms. CDBaby can also license your music for film, TV and Youtube, so you get paid anytime your music is used. CDBaby charges $49 for an album and $12.95 per single. If your believe there’s a market for your music, CDbaby will make it available. For independent musicians, it’s all the perks of a major label without the commitment.
One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way.
We’ve broken down the process into 4 simple steps to help you create a budget:
Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuble. Here are a few tips for all the new networkers out there.
No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining your business. People you meet along the way in life can help you to learn new things, and with our ever changing culture, you never know who you will need in your corner in the future.
This industry is clouded with unspoken rules that define your band’s career every day. I’ve seen the frustration on both sides of the fence. Artists frustrated because they crossed a line they didn’t know existed and got shot down by a promoter/agent etc. and industry cursing a band because “THEY DONT UNDERSTAND!!!” Perhaps this keeps happening because no one has ever explained the inner industry politics to these artists. No one has ever said, “this rule exists to preserve this and when you are ignorant to it, it pisses everyone off!” Instead we go on cursing each other rather than working together.
Hopefully this will demystify some of the industry inner-workings and help create a common ground! Working on the industry side for so long, these are some of the most common conflicts I’ve seen happening again and again. There are loads more out there I’m sure, so feel free to add yours below in the comments section!
When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many business think about sponsoring someone, it ultimately involves money as well: even if it is an incredible cause, at the end of the day, they want to know how sponsoring will help them get more customers. Each party treats the sponsorship as a transaction. However, I believe it is important to shift the definition from “a cash and/or in-kind fee paid to a property (typically sports entertainment, non-profit event, or organization) in return for access to the exploitable, commercial potential associated with that property” (IEG, 2000) to something more equitable: a partnership.
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(Updated Feb 25, 2014)