My name is Paul Williamson, founder of www.Band-Stuff.com, musician, singer, and promoter. In the past 2 years I have worked as a promoter, putting on events in London, working with a variety of bands and artists ranging from small garage band acts, to international touring acts.
In this article I will go through the bare essentials behind being a promoter for your own shows. This is mainly to cover the nitty gritty essentials of putting on a show and not so much detail into the promotion side of things (since that is an extensive topic I will cover in another article at a later date!). This is by no means the only or best way to go about things, just one way.