With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. In my opinion, the solution here lies in marketing.
Do you write lyrics that could be considered unintelligible or nonsensical based on the laws of English? If so, you’re certainly not alone. Elvis Presley, who is undoubtedly one of the greatest artists to have ever lived, is famous for spitting lyrics that defied natural language or comprehension, but resonated with millions of fans around the world.
Ever since you were a kid, you’ve collected records. Most of your collection is in the form of long playing records and the singles that you bought every time you could find one with a picture sleeve. As much as you love your collection, it would be nice to have digital copies you could take along on the go. The good news is that you can digitize your vintage music and listen to whatever you want whenever you want.
With acoustic treatment potentially costing producers a lot of money, cheap alternatives have become popular. However, a lot of these common acoustic treatments don’t work well in studios. Here’s a list of alternatives you should avoid.
Ever wonder what the difference between a decent home set up and a great one is? Often the devil is in the details, and facny insturments and mics wont matter if they get all mushed before they get tracked.
The folks at Rivington Music decided to help answer the question of how to select the right interface. Selecting a good interface has to be one of the most important steps to capturing high quality audio. This audio interface is basically the sound card and this piece of hardware handles converting your audio from digital data into an analog signal, also known as digital-to-analog converter.
While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.
I’m a huge advocate for practicing your instrument. And as someone who loves practicing, I am well aware that keeping a regular practice schedule is exceedingly difficult.
It’s so easy for the business side of music to take priority over your practice, because frankly the practice always seems like it can wait and some other things simply can’t. It further complicates things when you have a job, if you’re on the road, or occasionally have to deal with, you know, life!
That being said, I am a big believer in regular practice because I think it has real benefits for your music career and your mental health.
With more bands and artists going DIY since the revolution of the Internet, is the role of PR and publicity really still needed? The Internet has had a huge impact on the music industry. Bands and artists are now able to reach their fans more easily than they ever could before. But does this mean they can also manage their own publicity? Although the Internet has brought many benefits for bands and artists, unfortunately, it has also increased the competition. Anyone nowadays can call themselves a band or artist, and with affordable recording software, anyone can make music and upload it onto YouTube or SoundCloud. There are a lot of artists out there all vying for people’s attention. The real issue is how a band or artist can make their music stand out amongst a mist of noise.
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This article originally appeared on the Sonicbids Blog
The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid.
Henry Rollins wrote a book in 1994 entitled “Get In The Van,” which encourages young artists to put aside previous concerns and take a risk by starting their music career. However, he may have missed the part about when the van flips over… literally. It’s not uncommon for a vehicle accident to happen to bands on tour in fact, The Early November did it within their first two weeks of their first official tour - and look where they are now. So, the he question arises - what are the best ways to prepare, avoid, and handle such situations?
Summer means music festival season is here. In fact, heavy hitters like Coachella and Sasquatch have already come and gone. But there are still a host of great music festivals over the summer, so mark your calendar, request time off, buy your tickets and great ready to party. How will you stand out in the crowd? Part of the fun of festivals is the extravagant costumes. Here’s a guide for music-inspired getup for all your summer festival needs.
Let’s start with a little experiment - think about NBC.
Did you visualize the rainbow peacock logo?
More importantly: did you did you hear the NBC chimes?
The chimes associated with the NBC Network are an example of sonic branding. Just as brands rely on a certain color palette, typography, or a particular image, brands may also establish a connection to a particular song, jingle, or series of notes (as NBC does with the G3, E4, and C5, for you music theory folks out there).
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(Updated January 13, 2016)