I think musicians, more than any other profession, have this masochistic pleasure to accept god-awful pay for their talents. In fact, most are BEGGING to play for free. They say things like “It’s just the way it is” or “I’ve gotta pay my dues” or “I just do it for the music, man”. No one ever say these things again or
- Kyle Ohlenkamp | 4 Ways Musicians Can Make Money
- Cherie Nelson | Tips For Celebrating The Holidays While on Tour
- Jason Ventura | Does The Music Industry Hear New Music Through The Grape Vine
- Liz Upton | Fair Use: A Manual
Fifteen minutes, I mean six-seconds of fame is the new way into the music industry. Move over YouTube, Vine is the place to be. These looped six-second videos prove you don’t need a three-minute song or to be found by A&R staff. Here are a few Vine artists that paved the way.
Fair use has always been a contentious concept. A great number of musicians, as well as artists of other varieties, include copyrighted material in their own works through techniques such as sampling and parodying. However, many of these works do not fall under the scope of fair use. In fact, there is a lot of uncertainty regarding what constitutes fair use and what does not. A recent study by the College Art Association (CAA) found that “37 percent of artists use third-party material and that one in five avoids or abandons a project over concerns that they’re not doing it right and that number is much higher for editors and academics.”1
Being a musician often means traveling—and lots of it. While you love being in a band and going on tour to share your music with appreciative fans, part of your heart stays at home with your spouse and kids. This is especially true for holidays and birthdays. While it is tough to be apart on any day of the year, on Mother’s Day or your baby’s first birthday, it’s especially gut wrenching.
Fortunately, with some pre-planning and creativity, it is possible to connect on special days and feel like you are still part of the celebration with your loved ones.
- William Tait | The 3 Step No B.S Guide to Marketing Your Music
- Cherie Nelson | From Sexy to Sensible: The Best Vehicles for Your Tour
- Sari Delmar | 5 Tips for Making Big Career-Defining Decisions
- Jack McCarthy | YouTube for Artists 101
Since its inception in 2005, YouTube has provided the online stage for artists of all kinds to distribute video content to their audiences on their own personal channels. YouTube puts the power in the hands of musicians to build a fanbase from their channels, engage that fanbase with content on a regular basis, and even earn a share in ad revenue through YouTube’s Partner Program and Content ID system. For many musicians, journeying into the realm of video is a new and exciting venture. It can also be overwhelming or confusing trying to build a successful YouTube channel. For that very reason, YouTube for Artists was developed. YouTube for Artists is a data platform that is an extension of YouTube’s pre-existing Creator Hub, and both offer users the tools needed to understand practices and techniques that will make their channels as successful as possible. The subject matter of YouTube for Artists can seem a little dense at first glance, so here are some highlights of the platform to get you or your band started on optimizing your YouTube channel.
I have a friend who markets his music by literally posting a song 5 times in a row with a “Please listen to this, you’ll like it :)” It kinda creeps me out to be honest, especially with that weird smiley face. Not only that, but it’s lazy. When people talk about marketing, you think of things like…
So here you are. Faced with what seems like it could be a good opportunity. You have a decision to make and this could change everything you thought you knew or maybe it won’t. There really is no way to know. So you jump back and forth – what lies behind Door A could lead to X,Y,Z! What lies behind Door B could change everything you know or ruin you! and Oh Door C, well Door C is the elusive ‘what-if-I-hold-out-for-something-bigger-and-better’ door. Door C is the door that is totally empty at the moment but is filled with so much promise. Damn that door!
You just booked your first tour, and you are excited. Maybe it's just a few cities without leaving the state or maybe you get to open for a big name covering 10+ venues. Assuming you don't have access to the tour bus or private jet, you'll be getting from town to town on your own and you want to do it in style — but also on a budget.
I like to say “‘Do it yourself’ doesn’t mean ‘do it alone’” when I’m talking to creative artists working to put all the pieces of their digital strategy together in today’s post-label music business. Sometime I get crazy looks, but what I mean is that the “DIY” movement is more about the motivation than the mechanics of literally doing everything by yourself.
The 1976 Copyright Act provides for the termination of copyright transfers. It entitles content creators to reclaim their copyrights - regardless of any contract stating otherwise –after certain time periods. So, even if an author, artist, musician, photographer or songwriter signed a contract which purports to transfer all rights in a work for perpetuity, the Copyright Act provides that the author of the work can terminate that grant and demand that the rights revert in a shorter period of time.
Promotional photos are a huge component of a musician’s marketing and branding. It’s necessary to have just the right images to effectively market your music and its message.
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(Updated April 6, 2015)