Since the beginning of its time, Spotify has always been a controversial streaming service. Ek and his team have told the music industry that his streaming service would make up for dwindling sales and help off center the effects of piracy. The truth is, Ek’s business model and background are questionable. Ek was once the CEO of uTorrent, the company that helped support and aide pirates in their piracy quest. It seems as though Spotify is Ek’s legal way to steal and under value artists and musicians. Spotify and other streaming services have devalued music and left users at the freemium membership. I truly believe these services are trying to be the life support of the music industry. They first came in to the picture with their freemium memberships, which they told everyone including other music industry professionals that users would graduate to the premium service. When we know in their minds that they don’t give a shit if anyone steps up their membership. Their goal is to devalue music and make their services accessible from anywhere and everywhere. We are able to access WIFI just about everywhere, which has allowed Spotify to have the upper hand. If you don’t believe me, this week alone Spotify partnered with Uber. Uber users who have a Spotify account can access their Spotify playing list.
Spotify’s next step is to devalue music to the point where consumers are no longer buying music due to the over saturation of free on demand streaming. For example, iTunes had so much power and made the calls for the music industry. Now iTunes sales have dropped down 15% to 20% this year alone. Don’t get me wrong, iTunes is still a powerful outlet for music, but the only outlet left standing will be the free music streaming service, Spotify. This will leave little revenue for the artists and a lot of revenue for Spotify. Spotify kills the competition, almost the same way that Walmart has taken over one market at a time.