In an internet-centric world where everything is laid on the table for all to see, perception is something that we very much like to control as musicians, and something that we’ve found a lot of different ways to manipulate to our advantages. In an effort to make things easier on ourselves, we’ve been led down so many dead-end alleys that it’s incredible that we continue to fall for them. I count myself in this.
The first one for my generation of artists was Myspace. Countless hours were spent growing networks only to see them crumble into nothingness as the pendulum swung away from that paradigm. Even worse for those who paid money for designers to make their personalised profiles look the business.