If you are young and reading this blog, you are probably grinding your teeth with rage at the sight of the headline alone. Don’t fret. I’m not some old crusty geezer here to teach you a lesson or put you in “your place.” I’m 25 and have been working in the music, marketing, and communications industry for 10 years. I started my company, AB Co., 6 years ago and have grown it into Canada’s leading music marketing and communications agency. I manage a team of 13 and started my company at the age of 18 with a whole lot of balls.
Does any single person, single group, single field of recreation or study, ever truly know when it is in the midst of a genuine “new movement?” If yes, beyond basic awareness, do any of the aforementioned ever have the ability to truly take advantage of any massive changes – to their fullest potential – whilst said changes are occurring?
- Wallace Collins | Practical Legal Tips For Today’s Record Producer
- Dillon Roulet | Artists Have Had Enough: Music Needs Valuation
- Emma Sturgis | Pregnancy Playlist: What Can Your Favorite Song Do For Your Baby?
- Sonicbids | How a New Band With No Fanbase Can Start Building Local Buzz
It is important as a record producer to understand that each situation is unique, and the relationship between the record producer and the artist varies greatly depending on the arrangement between the parties as well as the genre of music.
Apple’s statement that they would not be paying artists and the consequent backlash from performers like Taylor Swift has been generating a great deal of commentary regarding revenue from music streaming services in general. This article examines some of the issues relating to streaming, piracy, and the difficulties associated with profiting from recorded music in the digital age.
There is much informal lore surrounding the idea of playing music to an unborn child. The practice has largely unknown effects due the difficulty of observing an unborn baby, but that doesn’t stop some determined parents from trying to influence their child’s development through music. While there is not strong evidence to show that it is beneficial, there is also no evidence that it is harmful, so it falls under the category of “can’t hurt and might help.”
This article originally appeared on the Sonicbids Blog.
Every band has to start somewhere. Many groups playing the world’s largest stages today started in small clubs in and around their hometowns. But sometimes, it’s difficult to even get that far. When you’re at the very beginning, with no fanbase or connections whatsoever, how do you cut through the noise and get people to notice you? Social media is a great way to stay in touch with friends and fans you already have, but it’s becoming harder and harder to access new fans through it with so much oversaturation. Here are my tips on how a band with no fans or connections can get moving and start building a career.
The piano is one of the most popular instruments in the world and is played by people of all ages. If you’ve thought about taking up the piano but aren’t quite convinced it’s the right instrument for you then below are 5 of the best reasons to play the piano.
Creating an online portfolio is crucial for today's musicians. Whether you're looking to highlight the work you've done or showcase the training you've received, a website is not only the first step, it's the most budget-friendly way to market yourself.
Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.
Are you tired of being told about the music industry’s eminent demise? If yes, then you’re in luck because there’s hope. Nielsen Soundscan’s 2014 summary, while painting a bleak picture for album sales and overall downloads, had plenty of sunny figures as well. Because you don’t have the time to review it, let me give you the hightlights:
- David Reeves | Do Music Industry Jobseekers Need A Personal Website
- Joey Santos | 7 Music Myths New Bands Should Avoid
- Bradon Waadenburg | 3 Area od Networking That Successful Artists Master
- Cherie Nelson | Touring Pastimes
Increasingly, viewers want to experience television, taking entertainment from the main screen to the myriad of electronic devices that orbit them at any given moment.
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(Updated July 8, 2015)