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How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Monday
Feb032014

In Defense of 1,000 True Fans - Robyn Dell'Unto's Multifaceted Approach to Fan Engagement

It’s been well over a year since our last contribution to our 1,000 True Fans series, but the ideology hasn’t aged a bit. The hustle and heart of the indie artist is still a necessity in today’s music industry, and the focus remains to have an all-encompassing view of every avenue needed to reach the widest possible audience, and tap into all possible revenue streams. Of course, there is not latter here without the former.

Cyber PR campaigns manager Andrew Salmon (@andrewgsalmon) sits down with Canadian singer-songwriter Robyn Dell’Unto to talk about Twitter, crowdfunding, user generated content, and seizing opportunities.

Click to read more ...

Saturday
Feb012014

MusicThinkTank.com Weekly Recap: How to Create a Music Marketing Budget in 4 Simple Steps

Thursday
Jan302014

How to Sync Your Music Business

Music professionals are at a strange crossroads. On one hand, it’s easier than ever to make music with great sound quality, so there’s more competition than ever. On the other hand, the number of opportunities to make money through music is at an all-time high. Whether it’s new platforms that pay musicians online or mobile technology that makes it easier to accept credit cards at gigs, 21st century tools are changing the game in music. If you’re a new musician or an experienced player looking for a new way to get by, these ideas may lead to your next paycheck. Play on.

Make Money Online

The Internet is the new engine that delivers music to listeners. From Spotify to Sound Cloud, various online platforms pay artists per play or enable paid downloads. The trick is getting your music on the most prominent sites. That’s where CDbaby.com can help. CDBaby helps independent artists sell music on iTunes, Amazon, Facebook, Spotify and a number of other platforms. CDBaby can also license your music for film, TV and Youtube, so you get paid anytime your music is used. CDBaby charges $49 for an album and $12.95 per single. If your believe there’s a market for your music, CDbaby will make it available. For independent musicians, it’s all the perks of a major label without the commitment.

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Wednesday
Jan292014

How to Create a Music Marketing Budget in 4 Simple Steps

One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way.

We’ve broken down the process into 4 simple steps to help you create a budget:

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Tuesday
Jan282014

Networking: Why it’s So Important and How to Do It

Everyone talks about networking and how it’s so important for your business, but when it comes down to it, not many people know how to do it and why it’s so valuble. Here are a few tips for all the new networkers out there.

No matter what your business, if you’re a up and coming musician, a publicist or an accountant, it’s important to know people in your industry. Industry connections, no matter the context, can make a considerable difference when it comes to growing and maintaining your business. People you meet along the way in life can help you to learn new things, and with our ever changing culture, you never know who you will need in your corner in the future.

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Saturday
Jan252014

MusicThinkTank.com Weekly Recap: 20 Sneaky Rules About Being in a Band That No One Ever Told You

Wednesday
Jan222014

20 Sneaky Rules About Being in a Band That No One Ever Told You

This industry is clouded with unspoken rules that define your band’s career every day. I’ve seen the frustration on both sides of the fence. Artists frustrated because they crossed a line they didn’t know existed and got shot down by a promoter/agent etc. and industry cursing a band because “THEY DONT UNDERSTAND!!!” Perhaps this keeps happening because no one has ever explained the inner industry politics to these artists. No one has ever said, “this rule exists to preserve this and when you are ignorant to it, it pisses everyone off!” Instead we go on cursing each other rather than working together. 

Hopefully this will demystify some of the industry inner-workings and help create a common ground! Working on the industry side for so long, these are some of the most common conflicts I’ve seen happening again and again. There are loads more out there I’m sure, so feel free to add yours below in the comments section! 

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Monday
Jan202014

Why You Should Get Partners Instead of Sponsors

When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many business think about sponsoring someone, it ultimately involves money as well: even if it is an incredible cause, at the end of the day, they want to know how sponsoring will help them get more customers. Each party treats the sponsorship as a transaction. However, I believe it is important to shift the definition from “a cash and/or in-kind fee paid to a property (typically sports entertainment, non-profit event, or organization) in return for access to the exploitable, commercial potential associated with that property” (IEG, 2000) to something more equitable: a partnership.

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Saturday
Jan182014

MusicThinkTank.com Weekly Recap: 6 Big New Years Resolutions For Musicians

Thursday
Jan162014

12 Days of Monetization - A Summary of the 13-part Cyber PR Guest Post Series

I’m guessing that you may have already begun to make some resolutions for 2014 and I am also guessing that making more money from your art may have been on your list of resolutions… If this is the case (or if this sounds good to you) look no further! I reached out to some of my favorite colleagues in the business and I asked them to contribute an article that talks about “making money from your music” I left it fairly open and their responses are FANTASTIC! Here is a list of the topics and each one is a full length article.

Good luck in 2014! We can’t wait to see what you accomplish.

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Wednesday
Jan152014

6 Big New Years Resolutions For Musicians

2014 is with us. And while there’s a good chance you’ve already made non-music related new years resolutions, have you made any related to your music? If not, today we’re going to fix that!

After my well received 2013 post (still useful today), below are 6 resolutions you can ‘borrow’ to help get your music career on track this year. Feel free to use as many or as few of them as you please. All I ask is that any you do decide to go with, stick with them for the duration.

Challenge yourself to do a few of them, but don’t pick so many that you can’t carry them all out. Ready to get going? Well here they are:

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Saturday
Jan112014

MusicThinkTank.com Weekly Recap: How To Set SMARTER Goals For Your Music

Wednesday
Jan082014

How to Create SMARTER Goals for Your Music

Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.”

Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined success for yourself? You need to begin by creating (or revisiting) your goals.

There’s a popular business acronym that says goals should be S.M.A.R.T., or Specific, Measurable, Attainable, Relevant, and Timely. In a band, I think goals should be SMARTER, because they need to include Everyone and be Revisited often.

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Tuesday
Jan072014

The Power of a Concert Memento

A ticket stub does so much more than just admitting you into an event. A ticket stub is a filled with memories, emotions and, if you’re lucky, your favourite singer’s autograph. Just one glance at that flimsy piece of paper, and the flood gates are opened. You are submerged in a pool of memories, like which song the band opened with, the moment you made eye contact with the guitarist, the hoarseness of your throat from screaming along with the lyrics, and how, for a couple hours, nothing else mattered in the world. That flimsy piece of paper can become a prized possession. 

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