When you desire to improve upon a skill, regardless of what the skill is, consistency is key. Practicing your instrument for 90 minutes every day will produce much better results than trying to fit six hours of practice into two days per week. This holds true for every aspect of the music industry. Consistent, daily work will be much more efficient and keep you much more sane than trying to fit a week’s worth of work into your single day off.
In my last post, I discussed five creative ways to build buzz before a show. For this edition, we’re focusing on ways to maintain momentum after a gig.
Any music fan knows about the high you get after seeing a killer show. That feeling makes you want to listen to the band even more, purchase merchandise, and vow to see them perform again. Artists shouldn’t let these moments pass them by, as this is one of the best opportunities to connect with your fans (new and seasoned) face to face.
Under U.S. Copyright law, Congress has seen fit to legislate a minimum statutory mechanical royalty rate for songwriters and their publishers. Based on an upward-sliding scale tied to a cost-of-living index, the minimum mechanical royalty rate is set by the Copyright Royalty Tribunal on a per song per record basis. The current rate in effective is $.091 per song. However, most record companies use their substantial leverage over fledgling recording artists to cause them to enter into record contracts which purport to reduce this minimum rate pursuant to the “controlled composition” clause - and this provision might also be made to apply to producers and songwriters who do work for those artists.
Last month, in Part One, we established that the only money in the music business right now is in performing your own songs and owning your own publishing and merch. We looked at the eleven things an aspiring singer/songwriter needed to do in order to be able to take the next step into learning how to become an entertainer and communicate and connect with an audience. Part One involved a lot of hard work and long, boring hours of practice and re-writes with little to no payoff. Now it gets interesting, although there’s still plenty of hard work ahead. Part Two assumes that the artist has completed all the steps in Part One.
- Alex Cowles | 5 Ways To Check If Your Music Is Good Enough To Release
- Sonicbids | 4 Old-School Promotional Methods That Still Work
- Jeremy Lescombe | Guide To Improving Home Studio Acoustics [INFOGRAPHIC]
- Jack McCarthy | 6 Ways To Build An Engaged Audience On SoundCloud
- Ledgernote | What Goes Where? Setting Up A Recording Studio
Music appreciation is subjective. We all know this, and it’s one of the reasons why you can spend endless nights debating with your friends over whether the latest Flying Lotus release is really better than his production work with Thundercat or whether there is artistic merit in the Cloud Rap niche and how it might do better to integrate some of the sounds of drum & bass.
It’s rare to find someone who likes *exactly* the same kind of music as you, especially once you start delving a little deeper than “yeah, I guess I like to listen to all sorts of stuff”.
We live in an age where fans receive hundreds of Facebook event invites, and artists see dozens of people click “going” only to perform to crowds that include very few of those people. Artists tweet links to events and send out e-flyers on Instagram, and while everything I’ve just mentioned is a free way of promoting an event or album, is it as effective as some of the tried-and-true ways of the past?
There have beenLeaps and bounds in music technology over the past decade; giving the run-of-the-mill musician a new found set of applications and musical suites at their fingertips.
This has seen a sharp increase in the number of recording spaces popping up in domestic dwellings. A pair of cheap monitors, a budget microphone and some clever configuration of increasingly intuitive recording programs is the usual plan of attack for those forgoing the professional recording experience in favour of a DIY-approach.
It takes more than a random arrangement of recording equipment in a granny flat to create a studio that will actually sound good, however.
SoundCloud is a fantastic resource for your music. The platform is great for hosting music privately to send to promoters, record labels, or any stakeholders that you might hope to get involved in your musical endeavors since most interested parties do not want you to email them mp3 attachments or physical CDs. However, if you are only using SoundCloud to host and share music links you might be missing out. It serves a greater purpose as a music streaming and social giant. Here are six ways to start taking advantage of the social nature of SoundCloud and build an audience:
Your first attempt at recording a song or even just vocals at home will likely include the built in microphone and soundcard of your computer or even a webcam. It’s a confusing task to even understand what all pieces of studio gear are required, let alone how they must be connected to operate properly. Newcomers become intimidated almost immediately, but think of these factoids…
- Emma Sturgis | Listen Anywhere: The Best Apps And Accessories For Music Lovers
- Brandon Waardenburg | Are You Getting The Most From Your Current Fans?
- Mark Knight | The Evolving Role of Social Media For Bands & Brands
- Rachelle Wilber | 5 Rewarding Careers to Explore With a Music Degree
- Gabe Schillinger | Recording Professional Quality Vocals At Home
You use your smartphone for just about everything these days. Sending emails, playing games, connecting with old friends on social media… So why not listen to your favorite tunes while you walk the dog? But with so many apps and accessories out there, how do you know which ones will work for you? Here are a few options perfect for music lovers.
It’s deliciously tempting to ignore everything and obsess about getting more fans.
It’s natural to want more fans. It’s not even a bad thing.
But what if you aren’t getting the most out of your current fans? Is getting more fans going help?
It’s easy to think that more is the answer. We do a simple math equation…
- More fans = more people to sell to
- More fans = more people to fill a venue (and venue owners like that)
But adding more fans isn’t always the answer.
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced.
With last week’s Social Media Week in London, and having just held MEC’s second Music Week looking at the changing role of social, data and brand partnerships, I took the opportunity to speak with three emerging bands – MALKA, The Daydream Club and The Microdance – to find out their perceptions of social media and the future role for brands.
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(Updated July 8, 2015)