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Tuesday
Feb242015

Here's The Score On Sync Licensing

As the composer of a film or TV score or as a songwriter whose song is used in a movie, TV show, advertisement, or video game, under the copyright law you own 100% of the copyright in your work from the moment you create the work and “fix it in a tangible medium.” However, you must be careful what you sign so that you do not assign those rights away without fair compensation for your work. 

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Tuesday
Feb242015

3 Tips for Making a Campaign Go Viral

Though it may sound like fan fiction, Kaplan and Haenlein’s article “The Britney Spears Universe” is a deconstruction of the pop singer’s use of social media to impact the viral marketing scene around her 2011 album “Femme Fatale.” The album was generally considered a hit with its first week sales moving her into third place for the most number one albums by a female artist, behind Mariah Carey and Janet Jackson.

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Monday
Feb232015

Musicians! How to Get the Best Out of Your Gigs

So, you’re an emerging artist, trying to ‘cut your teeth’ on the circuit and make a name for yourself, just like the millions of artists that have tried (and mostly failed) before you. What you should be thinking is: how are you going to get the best out of your gigs? What is going to give you the best results for your hard work and determination? How are you going to give your band the best opportunity to succeed?

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Friday
Feb202015

MusicThinkTank Weekly Recap: | Three Tips to Thrive at the Folk Alliance Conference (Part 1)

Friday
Feb202015

Three Tips to Thrive at the Folk Alliance Conference (part 3)

At the conference, as you’re introducing yourself, ask questions, and listen to the answers. Find out what makes the person you’re talking to tick. Find points of connection, human to human, as well as business need to business need.

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Thursday
Feb192015

Three Tips to Thrive at the Folk Alliance Conference (part 2)

Be consistent with how frequently you interact with fans. Here’s the best part: in order to be consistent, do less!

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Wednesday
Feb182015

Three Tips to Thrive at the Folk Alliance Conference (part 1)

Amid the valuable advice, three tips stood out which underpin all the others. Use these as guideposts, and you’ll thrive at the conference, and in your career.

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Tuesday
Feb172015

Perception or Progress?

In an internet-centric world where everything is laid on the table for all to see, perception is something that we very much like to control as musicians, and something that we’ve found a lot of different ways to manipulate to our advantages. In an effort to make things easier on ourselves, we’ve been led down so many dead-end alleys that it’s incredible that we continue to fall for them. I count myself in this.

The first one for my generation of artists was Myspace. Countless hours were spent growing networks only to see them crumble into nothingness as the pendulum swung away from that paradigm. Even worse for those who paid money for designers to make their personalised profiles look the business.

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Monday
Feb162015

The Best Time to Release Your Album: A Month by Month Guide

Last year I put together this handy dandy cheat sheet to give bands the best time to release their album or EP to maximize exposure. But you know what? Things change. A few months that were fantastic in the past, proved to be fatal in 2014.

So here is the updated, new and improved guide for releasing an album in 2015 and early 2016.

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Friday
Feb132015

MusicThinkTank Weekly Recap: | Haggle Your Way to the Stage: 4 things to know when negotiating with venues

Thursday
Feb122015

Brain Benefits: How Learning Music is Instrumental in Children's Brain Development

Scientists are performing some exciting research regarding how our brains develop, especially when it comes to music. One of the popular findings is that learning music in early childhood positively affects brain development. Take a look at some of the findings that show how learning music is instrumental in children’s brain development.

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Wednesday
Feb112015

Indie Artist Summit in Nashville

Music conferences are filled with so much doom and gloom. And yet I see success every single day in the careers of the indie musicians I work with. It’s not about looking back. It’s about looking forward together with optimism. This is where the future of the music industry will come from and this is what we need to be focusing on.

 

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Tuesday
Feb102015

How To NOT Get Ripped Off When Buying Rap Features

Unfortunately, it’s not that uncommon for hip hop artists to have a less desirable outcome than they expected when buying a feature from another rapper. Business acumen, professionalism, and ethics are often times absent even from more established artists in the industry.

 

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Monday
Feb092015

Haggle Your Way to the Stage: 4 things to know when negotiating with venues

Like citizens of a lot of developed countries, it’s not engrained in us to haggle.  The price posted is the price paid.  But my trip to Hawaii – while not the traditional negotiating experience – opened my eyes and I began to look at the world through hagglers’ eyes.

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