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Tuesday
Sep202016

Why The Streaming Business Model Is Broken

So reports are claiming more and more users are embracing the subscription streaming service. As a matter of fact, Spotify just passed the 40M milestone.
Should we actually celebrate? Is this good news for musicians, creators and all copyright holders? Or is this just a revenue growth for Daniel Ek and his fellow startups moguls?

So here’s the deal: streaming services are gaining more audience everyday, scoring more subscribers.

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Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

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Saturday
Sep172016

MusicThinkTank Weekly Recap: Is Your Single A Flop

Friday
Sep162016

Is Your Single A Flop?

“Oh well, there’s always the next single.”

“It doesn’t seem like anyone is interested.”

These are two things I often hear from bands following the first week of pitching media on a single. This is often after only seeing ten to 20 outlets cover the band. Did I mention it was after only one week actively promoting the release?

There’s often a sense of panic from musicians after that first week – the band invested a lot of money – and it’s already a flop.

It’s not, I promise.

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Thursday
Sep152016

How to Get Paid From Your Music Videos On YouTube

Musicians are reaping big from their music on YouTube. There are billions of videos uploaded on YouTube every day. Some musicians have earned more than $5 million in ad revenue and the figure keeps on increasing at a fast pace. You should consider monetising your music on YouTube rather than simply allowing them to run ads on your music. Setting an effective sales funnel can help you earn more traffic to your music on YouTube. The following sales strategy can help you earn more money from your music on YouTube.

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Wednesday
Sep142016

Truth Bomb

What is the HARDEST part of the music business? #HardQuestions

I’ve been thinking a lot about how to make sharing information about the music business easier to follow, and easier to understand. And while I probably shouldn’t, because if an artist REALLY wants this, he or she will put in the necessary time and commitment to learn how to do this correctly. I mean, shit, I learned–I taught my damn self. I didn’t have a ‘me’ to make it easier.

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Wednesday
Sep142016

Should I Write Original Music Or Music That Sells?

Have you ever noticed that the music you love to write, always ends up being the music people hate? Yet, your worst written songs, the songs you said “I can’t believe I wrote this POS” are somehow, magically, the ones everyone loves? What’s up with that?

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Tuesday
Sep132016

SEO Keyword Research For Musicians

Want to do your own SEO as a musician? Before you start optimizing, it’s crucial that you get to know your keywords. This is always Step #1 in any SEO project, and it’s no exception for musicians.

Before you read this, head over to Chapter 1 of this multi-post guide to get familiar with your SEO strategy and the Fan Journey

OK, let’s go.

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Monday
Sep122016

Marketing Yourself As An Artist

By, Wendy Day

Marketing is the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product). You need to know exactly who will buy your music, and tailor your marketing campaign to them. The best method to draw in fans is “word of mouth,” so therefore your goal should always be to spark positive conversation (word of mouth) about you and your music.

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Saturday
Sep102016

MusicThinkTank Weekly Recap:

Friday
Sep092016

Ukulele Basics For Beginners

Learn the basics of the ukulele. Don’t know where to begin? This article will walk you through everything you need to know before getting started.

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Thursday
Sep082016

3 Unique Online Music Production Resources 

Living in the heart of a music mecca like New York, Nashville, Austin, LA, Seattle etc., no doubt has its advantages when you’re trying to get your music career moving. You’re in the thick of it, and there’s no shortage of talent, resources or inspiration to draw from. Up until about 2010, if you wanted a career in music, you basically had no choice but to move to a big city. But so much has changed over the last several years, and that’s not necessarily the case anymore. In fact, more and more musicians, artists and creatives are leaving the high rent of the big city behind to find a better quality of life in more rural locations. Here are a few unique resources to help kickstart your music career when you’re not living in the heart of a buzzing music scene. 

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Wednesday
Sep072016

SEO For Musicians: It Starts With The Fan Journey

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.

And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.

The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.

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Tuesday
Sep062016

General Licensing Infographic

Editor’s Note: This infographic is intended to visualize the world of General Licensing and how proposed changes could affect songwriters and music licensees. For more information, please check out the proposed SXSW 2017 Panel, “General Licensing: Where Are My Royalties?”  (Votes are also encouraged; voting ends 9/2/16.)

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