Every artist wants to be noticed, and you don’t need a label anymore to do it. That also means that musicians must learn how to market themselves. The primary way people discover music these days is through the internet and the recommendations of their friends. Therefore, if you want to be noticed, you need to know where all the fans are hanging out.
2015 brought us many new technologies, but still our licensing system is clearly failing us. There is nothing protecting artists from digital, satellite, and AM/FM play. There is nothing set in place in the US to fairly compensate artists and musicians regarding fair play fair pay. The laws that pertain to royalty payments are unreliable and unfair. These laws need to be reevaluated. Terrestrial radio does not pay anything to artists and musicians, while cable and satellite were grandfathered in paying below the free market. Digital services, especially Pandora, have argued that music recorded prior to February 15, 1972 does not have to be legally paid. How is this fair to artists and musicians?
Headphones are the essential tool of every serious DJ, just like a pickaxe was crucial for a miner of the past to do any work, headphones are the first equipment you have to get, if you want to become a DJ. If for any reasons like thinking average headphones will do or because you don’t have the money to spend on high-end products, use inferior headphones, you are shooting yourself in the foot.
- Loic Bonvoisin | Millennial’s Relationship To Music Consumption, By A Millenial
- Emma Sturgis | Concert Etiquette 101: Tips Every Music Lover Should Know
- Jørn Haanæs | YouTube For Indie Artists: Part One
- Pierre Priot | What I Learned About The Record Industry Carsharing With A Millenial
- Durell Peart | Why The Live Show Experience Is So Important
After reading Pierre Priot’s impressions on the relationship my generation has to music consumption (published here few days ago) I felt that, as a Millennial myself I should share my personal view on the matter. Although I can only relate to the European market, and from my own environment, I hope my thoughts will give you more insights into my generation’s mind.
Festivals, intimate club shows and arena tours are the places to be to see your favorite band or entertainer. In fact, you might see several shows a month because music is your passion. When you frequent concerts, there’s a specific culture that you encounter. From mosh pit rules to bathroom etiquette, take a look at some of the best ways to enjoy every concert without hindering the experience for someone else.
Music videos are more important than ever when it comes to introducing your band to the world! The low cost of creating serviceable visual content (music videos, vlogs, etc.) paired with the popularity of streaming platforms (YouTube, Vevo, Facebook) has not only made videos accessible to every level of artist, but a vital part of any marketing plan. Whether you’re an independent artist or signed to a major label, you can bet that video content is going to be a primary tool in attracting new fans and selling your product. Of course, like most content streams in the internet age, it can be difficult to ensure you’re getting optimal performance on your own videos. The blog below will help you ensure your hard work isn’t for nothing!
A couple of days ago I shared a car over a 250 miles trip back home after a family reunion week-end. I logged on on a French popular car-sharing portal and picked a ride home.
My ride happen to be 21 year old student driving back to Toulouse and college after a week-end with his folks.
The kid appears to be the average 20 something youngster. Drives a second hand car but flashes a shiny iPhone 5.
Why The Live Show Experience Is So Important In Laying Down The Proper Foundation For The Independent Artist
Setting the proper foundation for your career in any business is very crucial in setting yourself up for success. When it comes to building your career as an independent artist building and setting the proper foundation is equally important. There are so many things that you should make sure is in order to make sure that this is properly executed.
- Jane Davidson | An Open Letter To Jimmy Iovine
- Liz Lupton | Nielsen’s Music 360 Report
- Sari Delmar | 10 Rules Of Effective Delegation
- Mylène Besançon | How Cultivating A Sense Of Wonder Helps Your Lyric Writing
- Eric Campbell | Why Your Current Songs Probably Won’t Work For Film/TV
I respect your career. I often list you as a role model even though we’ve never met.
That is why it hurts me to know that you think that I am busy chatting about boys and wishing one of them would put together a soundtrack for those conversations.
That is why it hurts me to think that you put women in a music-less box where you have to hand deliver their next favorite song.
By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org.
Nielsen recently published its annual Music 360 Report, detailing consumer spending in music, especially subscription services. According to Nielsen, the appetite for music in the United States is high. Apparently, 91% of the US population is listening up to 24 hours of music a week, a much larger number than reported for similar surveys in the 1990s.
I meet many very talented entrepreneurs who are great at what they do. Often I’ll hear them using that common phrase, “if you want it done right, do it yourself”, and upon further discussion they’ll almost always reveal that they struggle with the act of delegation. It can be an incredibly hard concept to embrace sometimes, and I can surely empathize. We entrepreneurs want to own our output and are often very independent by nature.
Have you ever wondered what makes children the precious creatures that they are? Their sense of wonder is what makes them so majestic and imaginative. This sense of wonder is what makes them these creative little people that see the world in such a unique way that adults are often left curious as to what makes these little people go. If you are a parent, you may have even caught yourself wishing that you could just read your little one’s mind to see what they are thinking.
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(Updated January 13, 2016)