Social media marketing is a great tool, but this medium cannot be your only plan of attack when promoting your music. How are you going to show your audience that you can deliver through with only a 13 sec Instagram video? How can you connect with your fans outside of technology? SHOW THEM!
Over time we have seen many different music products offering us everything for sharing music to a store to streaming. Each service has had its merit and with the industry in the exciting times that it is they have pushed the industry forward. There is no doubt that since the start of the century the music revolution has been in full swing, old sales channels have been bulldozed out of the way by the new players. Technologists and music enthusiasts have found new innovative ways to create, record and deliver content. This is a understandable trend that is likely to continue as consumer demand new ways in which to consume the music they love.
The competitive nature of the music industry is why many musicians either fail to garner the attention they deserve, eventually disappearing from the scene while others give it their all for several years, but to no avail. For the few who do make it, the fame and glory is often short-lived because they failed to define their SMART goals and missed the opportunity to capitalize on their proverbial 15 minutes of fame.
Managers, agents, publicists, artists, we love to b**ch! I’m the first one to admit that sometimes it’s nice to think that the big bad industry has done us wrong and our plight is not directly related to our actions and approach. While sometimes that may be the case, it’s not really useful energy now is it?
Starting any business takes a lot of perseverance and patience. Some people compare it to bringing up a child or having a relationship – more often than not it’s a total rollercoaster! But if you strongly believe (and enjoy) what you’re doing, it can be the most rewarding job in the world. Music teaching, like any profession, requires the right approach and strategy in order to succeed.
Producers take great pride in their music and their work and rightfully so. It takes skill, time, ambition, and hard work to get known in the very crowded music field. Some that have “made it” have done it in unique ways. Zedd made it by winning remix contests, Deadmau5 made it by putting out great and unique music over and over, and new producers are getting known every single day.
As the composer of a film or TV score or as a songwriter whose song is used in a movie, TV show, advertisement, or video game, under the copyright law you own 100% of the copyright in your work from the moment you create the work and “fix it in a tangible medium.” However, you must be careful what you sign so that you do not assign those rights away without fair compensation for your work.
Though it may sound like fan fiction, Kaplan and Haenlein’s article “The Britney Spears Universe” is a deconstruction of the pop singer’s use of social media to impact the viral marketing scene around her 2011 album “Femme Fatale.” The album was generally considered a hit with its first week sales moving her into third place for the most number one albums by a female artist, behind Mariah Carey and Janet Jackson.
So, you’re an emerging artist, trying to ‘cut your teeth’ on the circuit and make a name for yourself, just like the millions of artists that have tried (and mostly failed) before you. What you should be thinking is: how are you going to get the best out of your gigs? What is going to give you the best results for your hard work and determination? How are you going to give your band the best opportunity to succeed?
- Elaine Romanelli | Three Tips to Thrive at the Folk Alliance Conference (Part 1)
- Elaine Romanelli | Three Tips to Thrive at the Folk Alliance Conference (Part 2)
- Elaine Romanelli | Three Tips to Thrive at the Folk Alliance Conference (Part 3)
- Janelle Rogers | The Best Time to Release Your Album: A Month by Month Guide
- Miff Tuck| Perception or Progress
At the conference, as you’re introducing yourself, ask questions, and listen to the answers. Find out what makes the person you’re talking to tick. Find points of connection, human to human, as well as business need to business need.
Be consistent with how frequently you interact with fans. Here’s the best part: in order to be consistent, do less!
Amid the valuable advice, three tips stood out which underpin all the others. Use these as guideposts, and you’ll thrive at the conference, and in your career.
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(Updated April 6, 2015)