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Thursday
Aug152013

The Challenges Facing Musicians In 2013. Free Research Report.

Back in June Right Chord Music launched The Big Survey in association with Farida Guitars.  Our aim was to better understand the realities of being a musician in 2013. The online survey was completed by 200 musicians, of which three-quarters were unsigned or independent. Two-thirds of the respondents reported they had released at least one single.  The vast majority of respondents came from three countries: UK, Australia, and the USA.

Results highlight the increasing number of sites and services used by artists to promote their music. It’s no surprise that Facebook dominates, but it’s interesting to see the growing importance of Soundcloud and Bandcamp and the much heralded fall from grace of Myspace.

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Wednesday
Aug142013

Toronto Get’s a Music City Twin - What Does it All Mean? 

Well, it looks like Toronto and Austin are now twins. Music city twins, that is. Each city’s respective council have approved a musical alliance partnership between the two cities.The music city initiative, 4479 (named after Toronto’s longitude and latitude coordinates), is lead by Music Canada. 4479 will be a collaborative effort between Toronto city official and members of the music industry to increase attention and tourism towards Toronto’s music scene. 4479 also plans to make Toronto a leading music destination. The city of Toronto will work to strengthen relationships with other music cities around the world, particularly Austin, TX.  Austin is a city that has seen amazing growth and tourism traffic in recent years thanks to music industry events such as South by South West and Austin City Limits, among others. This seems to be an exciting time for the industry here and for the city of Toronto as a whole; but while this is a great step for our city, one can’t help wonder just how much of an impact this alliance can make on the culture and economy of Toronto - in actuality.

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Monday
Aug122013

Setting S.M.A.R.T. Goals for Your Music Career

This is a chapter from my book The Independent Musician’s Survival Guide. You can see more chapters here.

So now you know that it’s possible to make money from your music career, and you also know you should take things one step at a time. But before you go out and start trying to earn money from your career, it’s important you take time to set goals for what you want to achieve.

While it’s easy to say, “I want to get a lot more fans” you have to ask yourself, how is saying this actually going to help you achieve your goal? It’s a non-specific “want,” rather then a well thought out business plan.

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Saturday
Aug102013

MusicThinkTank.com Weekly Recap: Progressivism: 4 Easy Ways Artists Can Stay Relevant

Friday
Aug092013

5 Country Music Meccas of the South

Country music is as American as apple pie and baseball. The genre, a combination of American folk music, blues and western music, originated in the southern American United States in the 1920s. Since then, country music has evolved to appeal to a broad, international audience. Said Scott Stem, the Media Relations Director for the Country Music Awards (CMAs), “We are a very real-life music, based on real-life experiences.”

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Thursday
Aug082013

Progressivism: 4 Easy Ways Artists Can Stay Relevant

Keeping up with the times is something almost everyone struggles with.  It’s a challenge to step out of our comfort zone and try something new.  However, in a professional setting, the only way to survive is to submit to the idea of change.  For musicians, progressivism can sometimes be an especially challenging concept.  However, it is imperative that we continue to adapt to new trends, and stay relevant to our fan base.  

 I’ve picked four basic methods every musician can implement to ensure they are ‘with the times’:

 

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Saturday
Aug032013

MusicThinkTank.com Weekly Recap: Your Fans Won't Come to Your Shows...

Thursday
Aug012013

Blogging Sucks

Some artists are just good at Social Media, and some artists even love interacting with other people. In my lectures & panels around the world I have always told musicians Twitter is a medium which works best for an artist who enjoys going to the merch table at the end of a show, shaking hands (a bottle of anti-bac in pocket) and signing vinyl, possibly even breasts. But for creative introverts, Social Media is a dish best served cold.

For those who don’t reside in the digital media bubble, blogging is still an abstract verb looming over the undercurrent of social media nuisances interrupting the daily routine of an otherwise productive artist.

 

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Wednesday
Jul312013

Your Fans Won't Come to Your Shows...

That’s right, on average, 75% or more of your fan base won’t make it out to a show on your next tour. Proximity. Sold out. Cost. All factors which can keep your most loyal fans from attending your next killer show. Learn some creative ways to engage your non-attending fans.

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Tuesday
Jul302013

Seeking Success for Your Songs in the World of Music Licensing

Most young bands these days understand the importance of synchronization licensing—a really great use of your song in an ad, TV show, movie, video game, or trailer can help launch your band to the next level. However, many of those same songwriters and artists don’t really know how to get their music licensed. As the Creative Director at Round Hill Music publishing, it’s my job to help land the songs we publish in advertisements and other media. Here’s what I’ve learned so far in my career that might be of help to you. 

 

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Monday
Jul292013

Creativity in Constraint: Exploiting the Boundaries 

If one were to Google “This Is Your Brain On…”(fill in the blank), they would find everything from drugs, to football, to Jane Austen. This Is Your Brain On Music spent over a year on the New York Times bestseller list. Empathetic humans have a basic need and survival tendency to understand ourselves, and our behavior. Music has proven to be somewhat of an outlier and unifier simply due to the capability for a universal method of notation and expression. The expansion and sharing of music leaps from country to country, from people group to the academy and back again like wildfire. In culture, it is often a greatest common factor.

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Saturday
Jul272013

MusicThinkTank.com Weekly Recap: Thom Yorke vs. Spotify & More

Thursday
Jul252013

5 Big Tips That Will Save Your Band’s Tour

There’s a lot of great advice out there about how to book a tour but I haven’t found many things about how to survive on tour. Going out on the road can sometimes be a dangerous affair: long hours on the road with little sleep, many late nights, financial risks, etc. Here are 5 easy tips to remember that can save your band’s tour:

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Wednesday
Jul242013

All or Nothing: How to Ensure Release Campaigns Live Up to Their True Potential

Fence-sitting has no place in marketing and release plans. When planning a release or campaign around a tour, for example, it is integral to define your marketing strategy and make sure you give it your all. In a music marketplace that is saturated with artists (many that have a larger marketing budget than you), it has become even more difficult to stand out. Marketing endeavors or companies who are constantly saying “we’ll just give it a try for now, with a small budget” without the right care, attention to detail, and most importantly attitude behind it, will come across as half assed in the marketplace. Potential fans can tell when you’re not committed and it seeps into every aspect of a project in peculiar ways.

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