I was recently invited to speak at a TEDx event. I spoke on the subject of fan experience. Here it is… enjoy!
Author Alistair MacLeod once said starting to write a story without a vision of its ending to guide him was like handing a cabdriver $20 and saying, “take me somewhere.” I was reminded of this when the largest African-American-owned bookstore in the USA abruptly announced it would close. If you are in either the music or consumer audio industry, there is a lesson here for you.
It’s not that sales are down at the Hue-Man Bookstore & Cafe in Harlem. In fact, co-owner Marva Allen said in a Marketplace Radio interview that “sales are up 37 percent.” Though currently successful, the store ceased operations because the owners recognized their business model is unsustainable in the long t
A while I ago, I wrote an article called “How to Book SXSW and Is It Worth It?”
Now that the application window for SXSW is open again, I think it’s time to revisit some of these concepts. First of all, if you read the previous article, you’ll know that I spend a lot of time discussing the appropriateness of your act applying for the festival. The committee that reviews applications looks at multiple factors to see if you are at an industry level worthy of the event. If not, you’ll be rejected fairly early in the process. If you are ready though, here’s what you can do to prepare:
- Katie Kernoodle: Maximizing Your Engagement - Dillon Francis Case Study [Infographic]
- Cheryl Engelhardt: 4 Steps to Convert Goals into Results
- Ariel Hyatt: Cyber PR® Presents: Musician’s Guide To Mobile [Free White Paper]
- Wes Davenport: Summer NAMM Public Day Offers Networking, Retail, and Educational Opportunities
The Summer National Association of Music Merchants convention took place in Nashville, TN July 12-14. NAMM conferences are member-only events to show off the latest music retail and technology, but July 14th was open to the public.
NAMM Public Day is well worth the $15 price of admission for independent musicians. Make no mistake: this is a trade show focused on music manufacturers. Musicians can still benefit from plenty of networking opportunities, gear sales, and educational sessions.
It’s not about the goal, it’s about the work you do in its honor. Cut yourself some slack. It’s hard to determine exactly how long it will take to achieve something. The goals you create are your game. You can change the rules, as long as you are still in the game.
For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what drives strong and long-term engagement and why it does so. We’re still crunching all the numbers and putting together all our fancy graphs, but our fantastic intern, Katie Kernoodle, put together a case study of the most impressive artist in our study. As a teaser, we’re giving you this infographic and a break down from Katie as to why this artist was better than all the rest. Enjoy!
- Ariel Hyatt: Musician’s Arsenal: Killer Apps, Tools & Sites - Official.fm
- Ben Sommer: Why Copyright Is Evil
- Derek Miller: Electronic and Hip Hop Better Suited to The New Music Industry
- Cameron Tyler: Critical tech for musicians to take on the road
While on the road, musicians appreciate tech that’s easy to carry around, while full of functionality. A tablet is of the utmost importance for file sharing performances with friends and family. With the right apps, it can be used for developing compositions and jotting down ideas as well. A traveling tablet should have at least one organizational app to help keep things straight. Traveling typically leads to great observations, ideas and encounters, and with today’s technology, they can be recorded and shared with those far away.
There are many tablet apps available to help a musician compose. The following each have their own strengths and specialties and come highly recommended:
Electronic Dance Music (EDM), and to a lesser extent Hip Hop, are much better poised to thrive in the new music industry than traditional bands (live guitarists, drummers, vocalists, etc). Lefsetz has been talking about this phenomenon for a while but it’s only been recently that the truth of his claims have become apparent..
Traditional bands have, and always will, exist. I’m not arguing that. What I am saying is that the environment for the new music industry is far more favorable towards electronic music than it is traditional bands. If we take equal amounts of each type of band, over time we’ll see more electronic groups for all of the reasons listed below.
Copyright is dying – that is obvious to everyone. What isn’t obvious to everyone, especially in the music industry, is what a glorious and just outcome this is.
International copyright only came into being in 1891 – very recent considering the long history of music and the arts. And it was publishers – not artists – who convinced governments to foist the system on us. Prior to that, during monarchical times “copyright” was permission granted to writers by the king to print what was politically correct. It was government that introduced the entire concept of “idea ownership” – the basis of copyrights and patents – precisely so it could crush the ideas it didn’t like. Copyright has rotten origins.
There are so many companies creating audio players and widgets; some are great and some, well, not so much. But all we really want to do is just get our music heard. And while the magic player that ensures everyone hears your music hasn’t been created yet (be patient, I’m working on it), there are some that do a fantastic job of increasing the ‘share-ability’ of your music. One such player is Official.fm. Official.fm is a platform that provides artists the ability to create players and promo pages.
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(Updated July 8, 2015)