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Thursday
Jun202013

51 Female Music Entrepreneurs Share Their Best Advice (Part 1)

Today is my birthday and, each year, I love to take a moment to reflect on the year behind, the state of the music business, and my love for music.

A few months ago, while everyone in the world I know went to SXSW, I took myself to a quiet beach for a few days to think, to write, and to and recharge.

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Thursday
Jun202013

Social Media From The Aussie Perspective (Guest Post)

Ariel here…

I got back from Australia last week after an amazing 2 week journey on the 3 Wise Monkeys Tour with Ralph Murphy & Tom Jackson. Along my journey I re-connected with artist and social media coach Rose Wintergreen, who guest tweeted my entire 6 hour presentation with gusto. She and I got to chatting after the seminar and she gave me some great insights on her experience as an artist and coaching artists in Australia.

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Wednesday
Jun192013

House Concerts - You're Probably Doing it Wrong

If you treat someone’s home (or your own) like a public venue, you are inviting several types of liability with potentially serious consequences. House concerts should be private events, and this article describes ways to safely build an audience, and the problems that can arise if you go “public.”

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Tuesday
Jun182013

Think of Your Music as a Service, Not as a Product

As an independent recording artist, do you think of your music as a service or as a product?

When the phonograph debuted in 1877, the traditional service of music (live performance) was transformed into a product (recordings). This product was stored on physical media — wax cylinders that eventually evolved into vinyl records, 8-tracks, cassettes, CDs, digital downloads, and other formats. This single innovation, through its ability to reproduce recorded sound, forever changed the way we experience music.

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Monday
Jun172013

Twitter #Music Is a Dud… But Twitter is Still Critical To Your Marketing

Now that Twitter’s new music platform, #Music, has been available for public use for almost two months it is safe to make the following assessment.

It is one resounding dud.

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Saturday
Jun152013

MusicThinkTank.com Weekly Recap: 6 Bad Habits & More

Friday
Jun142013

11 Reasons Why Your Music Self-Promotion Isn't Working

Self-promotion in the music industry is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, bands included, don’t know a whole lot about it. Many prefer to hover around the topic of social media because it’s all they know. After all, once you call yourself a “social media coach”, there’s really not much room for expansion besides posting an analysis of every new Twitter or Facebook development/etc.  Artists flock to new music technologies, discovery platforms, unsigned networks, indie authorities, and crowd funding platforms looking for the answer, and yet, the message generally being sent to the artists tends to do them a disservice. Promises, promises. Even the term “submit your music” can be very misleading. Submit it where? Well…the junk folder, to be blunt.

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Thursday
Jun132013

Do Non-Exclusive Agreements Earn More From Music Placements?

What does signing to a non-exclusive deal mean? One question has come up consistently over the years when my artist friends come across a company using the term “…represented on a non-exclusive basis…” At first they think “Score! Someone’s going to put my music on TV and I get to keep my all my rights!” But hold on - it’s important to understand more about this situation.

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Wednesday
Jun122013

Make Better Marketing Plans with a SWOT Analysis

The start of just about every marketing plan in history starts with what’s known as a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). It just so happens to be my first go-to step as well when I’m taking a look at a new band.

Although I don’t always do it formally, a SWOT analysis is the best way to get a handle on a band’s current position in a market and what the next steps should be. Having one in hand will help you determine what the steps of your marketing plan should be and how best to approach the next 2-3 months of marketing for your band.

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Tuesday
Jun112013

6 Bad Habits Most Musicians are Guilty Of

It’s hard being a musician these days. In addition to writing/performing music, we’re often bombarded with the need to maintain an online presence, deal with licensing contracts, book tours, work with promoters, find sponsors, record/mix/master/distribute CD’s, and more. Because the work can be overwhelming, it’s easy to fall into bad habits and do things that hurt, not help our careers. Here are some of the bad habits that musicians are guilty of:

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Saturday
Jun082013

MusicThinkTank.com Weekly Recap: Talent VS. Taste & More

Thursday
Jun062013

Easy Ways to Rock Your Personal Social Media When You’re Totally Swamped!

Hey you!

Yes – YOU the artist manager/label owner skimming through this blog. Have a hard time keeping up with your personal social media platforms when you’re in and out of meetings all day or on the phone? I hear ya! I’ll keep this short and sweet. Here are my tips for managing your social media when you’re mega busy, you’re not alone!

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Wednesday
Jun052013

An attempt to get Australian Artists off the Twitter Fence. How Twitter has worked for me.

3 Wise Monkeys masterclass in Melbourne

Greetings from the land of AUS! I have just wrapped up an incredible nationwide tour of this gorgeous country called The 3 Wise Monkeys and Ralph Murphy (hear No Evil), Tom Jackson (See No Evil) and I (Speak No Evil) met some amazing and inspiring artists as well as managers, producers and songwriters. We each delivered 6 hour master classes in Perth, Brisbane, Sydney, Melbourne & Adelaide.

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Tuesday
Jun042013

The Influence of Community on The Pluralist Generation and Its Music Consumption

In 2012, we at Gracie Management created a model to predict high music consumption among Millennials and what drives music consumption, which led to great conversation. Since then, we have conducted new research and analysis, this time among the next generation – The Pluralist Generation (Plurals). The Plurals, as coined by Magid Generational Strategies, are those born beginning in 1997 and defined as least likely to believe in the American Dream, affected blended gender roles, last generation with a Caucasian majority, etc.

You can read the Gracie Management full report on the influence of music-based communities on Plurals’ music consumption habits – click here. For a quick take, here are the core findings and implications:

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