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Thursday
Dec052013

Independent Recording Artist Development in 2014

I sometimes get approached by aspiring recording artists looking for help, and I’ve broadened my skill set from a songwriter to music producer. One of my long-term goals with Leet Music is to be serve as a music / label and publisher for artists within the anime, video game and “otaku” music genre. This article outlines my plans and how I hope to benefit from it.

What is artist development?

Recording artist development is how an publisher (record label, etc.) partners with an emerging artist to create a music product for the first time. Often the artist will provide creative assets like vocals, sometimes the music and lyrics, and the publisher invests in the business of music production, assets like graphic design and music video, as well as promotion and distribution of the record. In exchange for assuming financial risk in the project, the publisher often takes the lion’s share of the earnings from the music.

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Tuesday
Dec032013

49 Female Music Entrepreneurs Share Their Best Advice (Part 2)

It’s been a minute since the first batch of fierce, fabulous, female music business entrepreneurs showed up on my blog, and as you can see it was worth the wait. I’m thrilled to be showcasing now over 100 women. Please share this, retweet this and feel free to repost on your own blogs. With Love, Ariel

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Monday
Dec022013

How To Make Money With Music Part 1: Gigging

Hello all, and welcome to Part 1 of what I hope will be a ongoing series on how to better make money in your music career. Whether you want to earn a full time income from your music or you simply want to make enough to cover recording or equipment costs, this series should go a way in helping you achieve that.

Today I’m going to look particularly at how you can make money from gigging. I often see musicians leaving money on the table from their gigging efforts, either through shyness, or simply because they didn’t know how best to monetize their performances. With that in mind, here are some of the main ways you should be making money from each gig.

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Saturday
Nov302013

MusicThinkTank.com Weekly Recap: How To Promote Your Music - The Ultimate Guide

Friday
Nov292013

Thanksgivukkah Think Tank: An Industry Discussion Between Two Jewish Musicians  

This week, we celebrate Thanksgivukkah, a rare occurrence where Thanksgiving eve and the first day of Hanukkah land on the same day. So rare, in fact, that we won’t see another Thanksgivukkah for another 70,000 years! This is not something we can’t afford to miss… This is it people. It’s now or never!!

For this rare occasion, we’ve partnered up two of our favorite Jewish musicians, and thrown them together in a virtual room to talk about how their heritage has shaped their lives and their musical endevors. Michelle Citrin (pictured left) is the star of the hit YouTube sensations, “20 Things to do with Matzah” and “Hanukkah Lovin’”, which to date, have received millions of hits, ranking in the top 20 most viewed music videos in 2008, and have been featured on Good Morning America, Yahoo.com, CBS Evening News, as well as The New York Times.

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Wednesday
Nov272013

Holiday Gift Guide: Digital Recording Gear

Help the musician in your life capture the spontaneity and energy of their live shows (and make some extra money!) with these recording tools that will help them get the job done.

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Monday
Nov252013

How To Promote Your Music - The Ultimate Guide

Hello again, my Music Think Tankers. Today I’m going to look at 6 HUGE things you can do to better promote your music.

Now before you roll your eyes and think I’m going to tell you to “create a Facebook account and promote through social media” or to “get your music in as many places as possible,” listen up. This guide is going to be full of actionable content and advice that won’t be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves.

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Saturday
Nov232013

MusicThinkTank.com | Musicians, Should You EVER Pay-To-Play?

Thursday
Nov212013

Indie Artists: Expectations vs Reality

To “use” the internet in marketing themselves, indie artists are required to learn “how,” then spend time implementing their online plan. There is no secret. There is no sure thing. There are no companies which provide indie artists success, only those that can help. Practice, loving the lifestyle, enjoying fans, and using technology in various mixes - with a dose of luck - are still your best chance for success.

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Tuesday
Nov192013

The Cost of Free

By Athena Butler

When it comes to recorded music, today’s consumers enjoy a free ride and seem to have all the answers.  Song sharing is there for the taking and, in any case, the old music sales model is archaic. But if out with the old and in with the new is stylish in music, the same is not true of music recordings.

For the business, it seems, free is good. However, the decline of recorded music sales has been catastrophic since 2001, when piracy became rampant and the single song Apple economy banished the album. Now, hope for the sector requires a giant leap of faith. In the meantime, the tough job of finding new ways to compensate for this loss of profits falls to the record companies. It may appear that artists are gaining more exposure as music changes hands often and easily. But is the moneymaking of old within the reach of the business?

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Monday
Nov182013

Musicians, Should You EVER Pay-To-Play? 

Payola, in one form or another, is as old as the music business:

Labels pay radio stations to broadcast their music, producers pay DJs to spin their records in the club, and promoters ask live bands to pay-to-play at their event.

And it’s always been a hot topic amongst musicians.

So if you’re an artist, should you ever have to pay-to-play?

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Saturday
Nov162013

MusicThinkTank.com Weekly Recap: 6 Steps to Building Your Brand on Pinterest

Friday
Nov152013

Bundle up, it's cold out there.

Just got back from a music seminar down in Los Angeles. For those of you who haven’t been there in a while, it hasn’t changed much. It is still the home of some of the most talented people on the planet, it still takes an hour and a half to get anywhere, the sky is still grayish brown, and just like all industry towns, it’s better to be poor some place else.

The seminar was just like all seminars, you go searching for the golden ticket, and you leave with a shopping bag of glossy fliers and an overwhelming sense of bewilderment.  Like Vegas, but without the hookers.

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Wednesday
Nov132013

The New Napster: Mobile File-Sharing

As the rise of mobile messaging apps take over the current mobile user population, the ways fans interact with music are changing. Historically, file-sharing takes place over the desktop computer through a P2P software such as BitTorrent. The user opens the music files into iTunes and they have expanded their music library for free.

Many mobile users are starting to figure out how to download music through mobile messaging applications and their smartphones. Transitioning from desktop file-sharing to mobile file-sharing will take a bit of time for users to catch up but the new Napster is already out there.

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