Connect With Us

Add Hypebot To Circleson

Enter your email address:

Delivered by FeedBurner

• TUNE MTT RADIO
SEARCH

How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Wednesday
Sep072011

You Don’t Know Anything and Your Ideas Are Worthless (No, Seriously, Get Used To It…)

Originally written by David Greenberg for Berklee College’s Internship Blog and reposted during the Summer Re-run season on Greenberg’s own blog, tapedave. More about Greenberg follows this article.

In your first job (out here in the business world) there will be times when people are not going to listen to you. Many times. Or worse, tell you how wrong you are to your face, if not in an all-caps email that gets circulated throughout the company. Get used to it because it never ends, even when you get that so-called “experience” under your proverbial belt. For whatever reason, and there are multitudes of them that I could not possibly list here and stay within my allotted 400 words. Let me just say the personal successes and failures of your co-workers and, most importantly for today’s blog, YOUR FUTURE BOSSES, gives them their own specific, personal tunnel-vision that you cannot expect to fully perceive, much less fathom.

Click to read more ...

Tuesday
Sep062011

Buzz: Creative Merchandising at Warped Tour 

More goes into impressive merchandise sales numbers than meets the eye. For one, there’s the marketing research that needs to be done beforehand so that you have product fans actually want to buy. After that comes the effectiveness of the person selling the merchandise; getting your band’s gear into fans’ hands is harder than sitting behind the table and letting them come to you.

Click to read more ...

Tuesday
Sep062011

So, You Want a Label Contract?

“I wanna get signed!”

How many bands or musicians say that? Perhaps not as many as in past years. These days, an independent musician has access to tools that allow them to self promote through a giant web of online resources and then sell their music through the same. Certainly some musicians have no desire to sign to a label contract – their musical style is one that may not be saleable to mainstream audiences, or they prefer the self-control of handling their musical career independently. Some major artists were label signed, and having already gained a large audience share, they feel their own team can now market and sell to those same fans, without the controlling relationship certain labels may offer.

Click to read more ...

Monday
Sep052011

Musician's Arsenal: Killer Apps, Tools & Sites - Limelight

I hope everyone survived hurricane Irene this weekend. Now that natural disasters are out of the way, it’s time to get back to rockin’ the music world! This week in Musician’s Arsenal, I’d like to talk about something most musician’s don’t like to think about. Rights.

Click to read more ...

Friday
Sep022011

Don’t Forget to Buy the Domain for Your New Album

So much of what I write comes from my life experiences; either having worked with bands or from my being a fan and consumer. Life is full of many great lessons. Here is a lesson that hit me over the weekend.

Click to read more ...

Thursday
Sep012011

MyMusicExec.com Answers "Do I Really Need a Manager?"

As I made my way back from Los Angeles, I started to think how many talented young artists out there have made the wrong decision when it came to their personal manager? How many of them had an attorney present when signing their management deals? How many of them involved a sunset clause? How did the contract say the manager was paid? Gross revenue stream or would the manager be dipping into “restricted areas”?

Click to read more ...

Wednesday
Aug312011

Kill Your Plug-ins and Up Your Music Production Skills

I love the fact that my sample library is enormous, the presets are wide, varied and bountiful, like Harrods at Christmas time. I can press just one key and a whole world of beautiful sound comes pouring out of my monitors, and every time I use it I always think; ‘wow, I could do something really interesting with this’. And then I don’t. I might spend a few hours mucking around with Omnisphere, but when it comes to working and finishing my projects, I don’t use it. And that’s nothing to do with Omnisphere itself, there’s nothing wrong with it, I genuinely think it’s the best software synth yet devised. But it’s vast; I haven’t had the time to get to know it well at all.I find I always return to the instruments I know well to get the job done.

Click to read more ...

Tuesday
Aug302011

Great Artists And The Music Industry Banana

Kurt Cobain blew his head off, even Martin Mills has a Maseratti and Amy Winehouse’s blood is not on Island Record’s hands.

The music industry is a strange thing. Full of a lot of mushy stuff that just loves being squished into its tight little cubicle alongside all the other mushy stuff.

James Blunt is the suburban front lawn of artists – there’s a song, there’s an album a cover, there’s a hit, there’s a car.

Most great artists are like the annoying neighbour that ignores your invite to the neighbourhood barbecue, the one that keeps letting his garden grow slightly wild, the one who ‘doesn’t care’ (but really does).

Click to read more ...

Monday
Aug292011

Broadcast Is Over

How many times have we been inundated on Facebook with “spray and pray” wall messages from “friends” promoting their music or tagged in photos and videos that bear no relevance to us? How many times have “Tweeple” tweeted us to watch music videos that we didn’t ask for and don’t have an interest in. It’s annoying isn’t it?

This happened to me recently (again) whereby I received a charming rock video that involved all kinds of torture, sex and death imagery (evident within the first ten seconds you could see where it was going … no major label deal for this band!). They were a follower of mine on Twitter. This video however, was unsolicited and not to my taste. Consequently, I blocked them.

Theoretically, we have permission so why do we find this kind of thing so irritating? Surely, by default, we are fans of our friends’ and followers’ musical endeavours? This got me curious why we feel this way and got me back onto a marketing strategy I am working on based on trust.

Click to read more ...

Friday
Aug262011

Growing a Crowd for Your Music Through Engaging Stories: FanBridge Co-Founder & CEO Spencer Richardson Shares Thoughts on Engaging Influencers One Chapter at a Time

FanBridge Co-Founder and CEO Spencer Richardson says, “When you can tell your story through your voice… instead of trying to do the spinning plates trick, where you try to keep everything up at once, you develop a momentum and synergy through your narrative. It starts with a story, and the channels are just a reflection of the story. The strategy becomes much easier.” Continue reading to learn more about leveraging the power of the crowd and best practices for engaging with the press.

Click to read more ...

Thursday
Aug252011

Why You Should Build An App

Embedding your music in another product - a mobile app, for example - is going to be the way to sell music in the future. Consider this article, published just 5 months ago in the New York Times. It highlights the major labels’ mad dash to get into the mobile app market. Bjork new album will be a collection of apps rather than a list of songs. UMG is creating an app for Nirvana’s “Nevermind”. And it makes sense. Just last month news surfaced that Apple has now sold more apps than song downloads - even though iTunes had a nearly 4 year head start on the App Store.

Click to read more ...

Thursday
Aug252011

Infographic: Artist RoadMap to Social Media

I was recently asked to create a list of all the digital services and tools an artist can use for social media, as it’s often overwhelming to comprehend all the tools online when you’re trying to focus on making good music. So here it is.

Click to read more ...

Wednesday
Aug242011

Advice for Beginners and A Reminder to Veterans in the Music Industry

It amazes me that after being in the industry long enough to be considered a veteran by many that I have come to respect over the years, that there are some artists and companies industry related out there that think they are going to “GET TO THE TOP” by backstabbing or undercutting other musicians, agents, managers, producers, etc. That being said, they are “Playing Games” in our Industry!

Click to read more ...

Tuesday
Aug232011

Musician's Arsenal: Killer Apps, Tools & Sites - Visibli

Hello again and welcome back to Musician’s Arsenal. This week I’d like to present to you, Visibli. A good friend of ours, Jordan Walker (@jordanwalker), came by the Cyber PR® office a few weeks back for some after hours drinks, and as our conversations usually do around here, the talk quickly turned to the music industry, specifically effective technology for independent musicians. In no time Jordan was on the computer showing me all the ins and outs of this great new tool and I’ve been chomping at the bit ever since to write this post.

Click to read more ...