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Thursday
Aug082013

Progressivism: 4 Easy Ways Artists Can Stay Relevant

Keeping up with the times is something almost everyone struggles with.  It’s a challenge to step out of our comfort zone and try something new.  However, in a professional setting, the only way to survive is to submit to the idea of change.  For musicians, progressivism can sometimes be an especially challenging concept.  However, it is imperative that we continue to adapt to new trends, and stay relevant to our fan base.  

 I’ve picked four basic methods every musician can implement to ensure they are ‘with the times’:

 

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Saturday
Aug032013

MusicThinkTank.com Weekly Recap: Your Fans Won't Come to Your Shows...

Thursday
Aug012013

Blogging Sucks

Some artists are just good at Social Media, and some artists even love interacting with other people. In my lectures & panels around the world I have always told musicians Twitter is a medium which works best for an artist who enjoys going to the merch table at the end of a show, shaking hands (a bottle of anti-bac in pocket) and signing vinyl, possibly even breasts. But for creative introverts, Social Media is a dish best served cold.

For those who don’t reside in the digital media bubble, blogging is still an abstract verb looming over the undercurrent of social media nuisances interrupting the daily routine of an otherwise productive artist.

 

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Wednesday
Jul312013

Your Fans Won't Come to Your Shows...

That’s right, on average, 75% or more of your fan base won’t make it out to a show on your next tour. Proximity. Sold out. Cost. All factors which can keep your most loyal fans from attending your next killer show. Learn some creative ways to engage your non-attending fans.

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Tuesday
Jul302013

Seeking Success for Your Songs in the World of Music Licensing

Most young bands these days understand the importance of synchronization licensing—a really great use of your song in an ad, TV show, movie, video game, or trailer can help launch your band to the next level. However, many of those same songwriters and artists don’t really know how to get their music licensed. As the Creative Director at Round Hill Music publishing, it’s my job to help land the songs we publish in advertisements and other media. Here’s what I’ve learned so far in my career that might be of help to you. 

 

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Monday
Jul292013

Creativity in Constraint: Exploiting the Boundaries 

If one were to Google “This Is Your Brain On…”(fill in the blank), they would find everything from drugs, to football, to Jane Austen. This Is Your Brain On Music spent over a year on the New York Times bestseller list. Empathetic humans have a basic need and survival tendency to understand ourselves, and our behavior. Music has proven to be somewhat of an outlier and unifier simply due to the capability for a universal method of notation and expression. The expansion and sharing of music leaps from country to country, from people group to the academy and back again like wildfire. In culture, it is often a greatest common factor.

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Saturday
Jul272013

MusicThinkTank.com Weekly Recap: Thom Yorke vs. Spotify & More

Thursday
Jul252013

5 Big Tips That Will Save Your Band’s Tour

There’s a lot of great advice out there about how to book a tour but I haven’t found many things about how to survive on tour. Going out on the road can sometimes be a dangerous affair: long hours on the road with little sleep, many late nights, financial risks, etc. Here are 5 easy tips to remember that can save your band’s tour:

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Wednesday
Jul242013

All or Nothing: How to Ensure Release Campaigns Live Up to Their True Potential

Fence-sitting has no place in marketing and release plans. When planning a release or campaign around a tour, for example, it is integral to define your marketing strategy and make sure you give it your all. In a music marketplace that is saturated with artists (many that have a larger marketing budget than you), it has become even more difficult to stand out. Marketing endeavors or companies who are constantly saying “we’ll just give it a try for now, with a small budget” without the right care, attention to detail, and most importantly attitude behind it, will come across as half assed in the marketplace. Potential fans can tell when you’re not committed and it seeps into every aspect of a project in peculiar ways.

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Tuesday
Jul232013

The Top 5 Biggest Mistakes To Make When Clearing Music For Licensing

The Top 5 Biggest Mistakes To Make When Clearing Music For Licensing

By: Chris Rucks | Music Dealers

There are various aspects to music licensing that can get pretty complex, pretty quickly. Among these is music clearance, essentially the process of locating the owners of a song and obtaining permission from them to license their music in your project. It’s wise to approach the clearance of a song with some important ideas in mind. So, we’ve compiled a list of a few of the most common pitfalls to avoid when clearing music for licensing.

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Monday
Jul222013

Thom Yorke vs. Spotify: Rebel Without a Plan 

More subscribers, more problems. As Spotify continues to grow, in both users and catalog, so do its detractors. Thom Yorke and producer Nigel Godrich recently took a stand against the streaming music service, citing that it’s “horrible for new artists.” 

We’ve seen this before.  The Black Keys recently refused to put their newest album “El Camino” on Spotify citing its detraction from album sales.  

There’s a common thread here.  Only established bands who have already made their money are the ones taking the stand against streaming music.  New and upcoming bands are more willing to cast a big net to get ears to their music. It’s been proven time and time again that artists make more money off touring than album sales, so why not do everything you can to maximize your exposure to potential new ticket buyers?  

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Saturday
Jul202013

MusicThinkTank.com Weekly Recap: 7 Ways to Double Your Fan Base & More

Thursday
Jul182013

5 Marketing Ideas for Your Band for Under $50

I know how tough it is for an indie band to find the funds to put up flyers around town, print promotional CDs, etc. That’s why I’ve come up with 5 marketing ideas that could either be copied, expanded upon, or used to inspire more creative juices to come up with some clever marketing tactics of your own. Not saying these ideas are anywhere near perfect, but if you’ve got the balls to give them a try, let us know how they go! The point is to get creative.

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Wednesday
Jul172013

Five Essential Tips for a Successful Kickstarter Campaign

From no-name garage bands to established rockers like The Dresden Dolls’ Amanda Palmer, crowdfunding on sites like Kickstarter—where artists of all stripes offer fan-friendly incentives to get their followers to essentially executive produce tours, albums, music videos, and so on—is becoming an increasingly effective model for bankrolling endeavors in lieu of ever-decreasing record label support.

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