Negativity as a tactic is severely underrated.
We’re taught to say something nice or not say something at all. After all, art is subjective so even if we don’t like something, we don’t have the right to critique, right?
But what do we do when the execution of the song is obviously flawed?
Negativity as a tactic is severely underrated.
I believe that good information should be spread and even though I do booking for bands, I’m not afraid to share, step-by-step, how I go about this process. That’s what this music blog is all about, partnering up with artists to take the next step. I hope this helps your music career.
This is a more concise version of an earlier post which you can read here. I recommend you read that one too.
Once you’ve decided that you want to and are able to tour (and you’ve figured out the why’s), it’s time to plan the how, when, and where’s. This is what I do.
Take down your Christmas tree! Walk away from that last mouthful of turkey! Stop putting cranberry on everything! It’s 2012 folks. Time to get back to business. 2011 was the year of absorbing, observing and conversing about mobile marketing. 2012 is all about getting amongst it. But hold your horses! Before you jump in at the digital deep end, let’s start with the basics. What exactly is mobile marketing?
I’ve seen oodles of bands perform over the years in dark and dingy small clubs to soft seat theatres to hockey arenas. I’ve seen some of the world’s best and quite possibly the worst. I’ve also worked one-on-one with countless musicians and aside from sheer musical talent, one of the things that separates the good from the great is confidence.
When I think of bands without confidence, I think of shoegazers for example. You know, those bands who stand on stage and simply stare at their feet, too shy to truly connect with the audience. Too nervous to even look up and be ‘present’, for fear of being judged.
Think about it. Who’s more entertaining to watch on stage? Someone who has no confidence can be incredibly boring. In fact, you don’t even watch them, you end up watching the other guys.
Eight years ago, I left college with a Bachelor’s Degree in Music. Untested and honestly, quite naive, I spent the next three years using money from designing websites freelance to ineffectively tour as an artist around the country, gigging myself into over $6k of high interest credit card debt. Embarrassed and defeated, I stopped writing, I stopped playing music outside of my home, and my answer to “what do you do?” begrudgingly changed from music to websites.
Fast forward to today and I’ve been debt free for over 2 years. Within that time, I self-funded my own full-length record from cash and recently started a music marketing company to promote independent artists. I took 2 months, wrote/recorded and shot a video for one song a week about anything my blog readers submitted and released them all for FREE, and I’m currently in the process of booking the most extensive tour I’ve ever played.
How did I do it? I want to show you and show that you can too with 5 simple rules.
As you look to the future you may be getting in the mode to set goals for your career.
I am always surprised when musicians I work for at Cyber PR®, are frantically trying to reach more and more potential fans without really focusing on the fans that they already have. These fans don’t need to be found, because they are already your fans.
Studies have proven that it is much harder to make a new client and get them to purchase something than it is to get a client that already knows you and trusts you to purchase from you over and over.
I always suggest that, in measuring fans, the best place to look is at your social networks and at your mailing list.
Your newsletter list is the only place where you can directly engage with your fans on your own terms and ask for money.
Here are 12 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you for 2012.
Mixing is where it all comes together whether you are a band or electronic musician it is an important stage. As a band you you might mix during a separate session with some other band members or as an electronic musician you may well mix as you produce a track. In any event some useful tips follow for getting an improved mix down.
I was asked to tutor a musician in my area who never faced composing from scratch.
Of course, there are several approaches to composition, but here’s what you will refer to as a composer:
- Rhythm( and time )
These are the fundamentals of music. You can order these three milestones as you like, merge some together or even ignore some of them. A lot of composer experimented pieces with no harmony and/or no melody or no time and to me that is where music is going, to some degree.
A few months ago, Google introduced their own social networking platform with the intention of entering the ring to contend for the social media crown against the likes of Facebook and Twitter. This platform, simply dubbed Google + (pronounced Google Plus), showcases quite a few similar features as its leading competition. So as a musician, you may be asking yourself ‘why would I even bother if Im already on Facebook and Twitter? Do I REALLY need to update yet another social account??’.
Well frankly, the answer is yes, you really do need to get yourself set up on Google + and the reasons as such are quite simple.
Happy New Year from Music Think Tank & Hypebot.com!
Thanks for reading and contributing to the conversation! If you would like to contribute a post, read the guidelines and post a summary on the MTT open tab. Every week, several posts will be moved from the MTT open tab to the main MTT page and featured on Hypebot.com so if your post seems to be “missing”, your post may have been moved to the MTT main page and will be published soon.
It’s a new year and fresh start! What are your plans for the new year and what projects are you working on?
What improvements or suggestions do you have for Music Think Tank and Hypebot?
Let’s make 2012 great!
Happy New Year!
—Natalie (@ncswim881), MTT Community Manager, and the rest of the MTT & Hypebot crew
Many people start thinking about their goals on New Year’s Day, many start thinking about this 3 months ahead and start gearing up for it and preparing to have it. This is the best time to start, it helps you think ahead, gives you more time to prepare and gives you extra time to think about strategy. 2012 is a few days away but of course it isnt too late to start thinking about what you want for the year!
Digital music caught the record labels off guard and smashed their business to pieces, and from the rubble new economic realities are emerging. In this new reality, most independent artists, especially those who are just starting out, should give their music away for free. Sound crazy? Maybe, but hear me out. It boils down to 3 main concepts.
SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.
Recent Popular Content
(Updated April 6, 2015)