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Thursday
Mar282013

The Rise of the Musicpreneur (Part 1/3)

We’re still in the early stage of the rise of polymath and entrepreneurial musicians, but the Musicpreneur is not far from being the norm.

Nobody, however, has come up with a satisfactory description of what being an independent musicians in the digital age entails. It’s a cool name, but how does it work? In this essay, I will attempt to adumbrate those attributes, because I strongly believe we’ll see them get amplified in the future.

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Wednesday
Mar272013

Solving the Symphony Crisis

The major symphony orchestras in the United States are facing an increasingly dire financial situations – not just because of a decrease in consumer demand and a decade of economic recessions – but because of systemic, short-sighted and self-inflicted deficiencies in their current business models. But it doesn’t have to be like this.

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Tuesday
Mar262013

A Musicianʼs Mini-Guide to Crowdfunding - What Platform Is Right For You?

This article previously appeared on the Presskit.to Blog.

Written by Jem Bahaijoub

2012 was the year crowdfunding went mainstream. The success of Amanda Palmerʼs Kickstarter campaign threw the alternative fanfunding model into the limelight, and now most musicians are turning to their fans and friends for financial support pre-release. But what is the best crowdfunding platform for you? What are the advantages and disadvantages of each platform? Hereʼs a helpful chart outlining the key features of four of the top crowdfunding platforms out there.

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Monday
Mar252013

The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 others too)

This article was co-written by Jon Ostrow and Ariel Hyatt

If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…

Facebook makes it ALMOST impossible to make any sort of real growth happen.

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Saturday
Mar232013

MusicThinkTank.com Weekly Recap: How to be a Rockstar at Social Media & More

Thursday
Mar212013

How to Make Money Selling Recorded Music

I’ll tell you the secret to selling music:

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Wednesday
Mar202013

Nagivating #SXSW: Advice from the Streets of Austin - RECAP + More

This SXSW series was put together by Jon Ostrow (@jon_ostrow), Campaigns Director of Cyber PR.

Though our time in Austin has come to an end, we still have a bit more to share… 

Our final day at SXSW was once again packed with top notch events, showcases and of course people, all the while grabbing nuggets of advice along the way. 

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Tuesday
Mar192013

Finding Your Natural Audience

Songwriters, do you know who your natural audience is?

Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar to other songs, and are most likely to be embraced by a pop audience. If they hang out on the fringes, they are discernible from other songs, and are most likely to be noticed by a niche audience. The pop audience is larger and more accepting, the niche audience smaller and more discriminating. Each has its pros and cons.

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Monday
Mar182013

How to be a Rockstar at Social Media: What Every Band Should Be Doing

Are you listening?

Are you really listening?

I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. I’ve written about it when talking about the best social media sites for bands too. However, after talking to a few artists, I realize that some might not know how or where  to listen. This is important because like any business or organization, you want to know what’s being said about you and where are they saying it. You’ll also want to know how to respond.

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Saturday
Mar162013

MusicThinkTank.com Weekly Recap: The Next Era of the Music Business & More

Where

The Music Industry

Thinks Out Loud 

 

Tuesday
Mar122013

The Next Era Of The Music Business

The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.

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Monday
Mar112013

4 Emerging Trends in Social Media & How They’ll Impact The Music Industry

With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?

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Saturday
Mar092013

MusicThinkTank.com Weekly Recap: The Most Overrated Things in a Musician's Career & More

Wednesday
Mar062013

"Has Your Music Been Featured In The New York Times?" An Exposé on Beatwire.com

“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.

This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.

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