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Wednesday
Sep252013

10 Networking Tips for Musicians and Bands

Networking.

For most musicians, this is something that most know they should do but feel uncomfortable with or don’t know how to approach. However, it’s something that can open the doors to better shows, a record label, a new sponsor, or even more fans. Here are some things I’ve learned over the years about networking:

1. The Value You Bring to Others: Many networking events can feel like a shark tank, with people fighting to get business cards out and meeting the right people. It can often be inherently selfish, people seeing who can help them get what they want. However, networking is about building partnerships, so you can often stand out by finding ways to deliver value to other people, whether that is simply connecting other contacts to one another or helping someone solve their problem. That’s far more effective than finding ways to show off or impress others.

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Sunday
Sep222013

Why Federal Policy Matters to Musicians-Now More Than Ever

By Casey Rae
Interim Executive Director, Future of Music Coalition
Back when the Internet first became “a thing,” a lot of musicians instinctively understood that the music business — with its good aspects, its bad aspects and its absolutely awful aspects — was going to change forever. What a lot of us didn’t anticipate was that these changes would still be playing out almost two decades later. Another thing that may have been overlooked is the impact of policy the entire music ecosystem, from musician to fan. Now more than ever, this connection needs to be made.

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Sunday
Sep222013

MusicThinkTank Weekly Recap: Digital Street Teams, Twitter Tips & More

Thursday
Sep192013

JogTunes Interview: Cole Hermer Shares His Views on Music Podcasting

JogTunes Interview: Cole Hermer Shares His Views on Music Podcasting. Bob Marcus (Dr. Bob), host and producer of The JogTunes Indie Podcast interviews Cole Hermer, the lead singer of the outstanding blues/rock/punk/metal band, Cole Hermer and the Ravens. Dr. Bob played two of Cole’s tracks on a recent episode of his show. As a music podcaster, he is particularly interested in artists’ opinions of the music podcasting world. In this interview, he asks Cole some pointed questions to learn his views on music podcasting.

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Tuesday
Sep172013

Twitter Tips to Cut the Douchebaggery Out of the Electronic Music Business Online

Twitter is an amazing FREE resource for DJs, producers, labels and electronic music artists providing you with an ingenious solution to give your fans more of you, connect you to conversations with people. For many who are trying to promote their music, they mistakenly miss out on the main element of Twitter; conversation. Not only does a non-personal approach to electronic music marketing comes across as an empty broadcast to the world but to others it comes across as you being a complete douchebag.

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Monday
Sep162013

Get Free Online Promotion From Your Very Own Digital Street Team

The street team of the past hasn’t changed all that much, only the street they’re working on. Instead of physical flyers they’re sharing and tweeting tour posters, instead of leaflets they’re sharing your Facebook,Twitter and Youtube pages.

The digital street team has more weight behind it than the old model of actually going out and speaking to people. They hold the ears of the 500 or so friends on Facebook plus the number of people following them on Twitter. That is more people than you’d ever reach on a hundred rainy Saturdays standing in the high street. Not only that but your digital street team get more than one chance to influence these people.

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Saturday
Sep142013

MusicThinkTank.com Weekly Recap: 7 Music Marketing Truths ALL Musicians Should Know

Tuesday
Sep102013

7 Music Marketing Truths ALL Musicians Should Know

Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.

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Monday
Sep092013

Beginners Guide To Using Soundcloud

Soundcloud is a free to use website for uploading audio, and all you need to start is your email address or the usual Facebook/Google sign in information. I’ve noticed using a separate email is easier for bands and producers than your personal Facebook account, but if you are just using Soundcloud to listen to music and maybe upload some amatuer things for your friends, then Facebook or Google could be the way to go.

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Saturday
Sep072013

MusicThinkTank.com Weekly Recap: How To Make A Website Like Ed Sheeran, Case Study Part 1

Thursday
Sep052013

8 Effective Ways to Better Promote Your Next Release

There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.

I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want to talk about today that I think a lot of people are missing… and that’s the promotion revolution! Just like in the recording arena, there are tools that are now available to normal people like you and me that we can use to really effectively promote our music.

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Wednesday
Sep042013

How To Make A Music Website Like Ed Sheeran, Case Study Part 1

Hey guys, today I’m going to show you how to make a top music website which will allow you to better turn visitors into fans, capture their details for future contact, and effectively make more money from your music career. I’ve already show you how to set your site up from scratch, so I won’t be talking about that again (use that guide if you haven’t already got a music website). What I didn’t cover in that guide however, is how to structure your site to make the most of your visitors.

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Saturday
Aug312013

MusicThinkTank.com Weekly Recap: How To Make It In The Music Industry - 4 Key Factors

Tuesday
Aug272013

Fonts and Branding: How Typography Affects Your Identity in the Music Industry

Typography plays a key psychological role in how people view your music. If you want to attract new fans and retain loyal ones, it’s important to consider your visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.

A particular type of font can invoke a wide range of perceptions and emotions, ultimately creating an image of that particular artist. For example, handmade typography and decorative fonts help musical artists stand out from others and invoke a more personal, intimate image. Meanwhile, sans serif fonts, such as Helvetica, are essential for clean visual identities that rely on expert use of white space and simplistic styling elements.

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