Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.
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Dave Cool is the Blogger-In-Residence at musician website and marketing platform Bandzoogle.
One of the most common questions I was asked by artists during my time as a venue booker was how they could find a booking agent. I inevitably answered that they should just keep playing gigs, grow their fan base, and an agent would find them. But is the answer really that simple? In a word, yes. By far the best way to get a professional booking agent is for bands to book themselves until the point where they are selling out shows on a regular basis on their own.
Amongst the busy chatter of digital DIY dudes and galloping gurus it’s easy to forget that there is a major, multi-million dollar music industry that already exists. That’s because we seldom hear from the major players outside the sanitized propaganda sheets of Billboard and Music Week. But this week we can read their views in a Music Tank report by ex-EMI head, Tony Wadsworth.
Balancing the different facets of being a musician, along with our social, personal and professional lives can be very difficult. How do we do it, and do you have anything useful you can share with others?
Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
Go on, admit it! You are probably nurturing some kind of a world domination plan in the back of your mind. Wouldn’t it be nice to play to a huge room filled with people that came specifically to see you? How amazing would it be if your music could take you around the world? What if you managed to find people from all corners of the world that connected with you and your music?
Hi Nashville Friends & Family,
I have a favor to ask. If I was there I would do this but I’m in New York feeling really unable to do the Maximum I can.
Vince Romanelli is an extraordinary friend and independent musician who I adore needs us.
see why I love him here
His bandmate Kenny’s parents just lost everything they had in Joplin.
Vince is leaving tomorrow evening to drive to Joplin on a supply run.
Anything you can do to contribute will be deeply appreciated.
The album format has it tough these days. With all the FB posting, tweeting, and social networking going on, how can any musician hope to grab attention with a product that takes longer than three minutes to experience?
I’d venture to say that almost all bands start by playing cover songs. After all, what better way to get your chops together than by emulating something already tried and true - i.e. a hit song. The problem comes when a band or artist begins to get popular from playing cover songs, yet has aspirations of one day playing their own music. Unless you’re extremely clever right out of the box, chances are that your self-composed material doesn’t get the crowds going the way the cover material does. This means that as soon as you begin to play one of your own, that hot enthusiastic crowd suddenly goes ice cold, making you feel like your song just isn’t cutting it.
The question: Is this the best or the worst time for independent musicians to be successful?
So here we are, in a world where the power to make, publish and become extremely successful from our own music has been stolen from the almighty gatekeepers. We no longer need third party executives to direct us, we don’t need giant media conglomerates to get our music out to a captive market. We no longer need to pay exorbitant amounts of money to people who don’t really deserve it.
Why? Because the tools, the technology and the means have been delivered right to our doorsteps. We can thank people like Sean Fanning (of Napster) for changing the way we discover music, and Mark Zuckerberg (Facebook) for delivering communication to the entire world right into our hands, and for developing an even wider network of social sharing.
Now for a fraction of the cost of going to a professional recording studio, musicians can set up their own home studio and make equally stunning recordings. They can upload to a digital distributor such as CD Baby, and within 48 hours their music can be sitting alongside the major players in iTunes, etc.
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I discovered that the more selective I am in choosing who to follow, the more likely I am to connect with people who may become genuine fans. I’ll share my process and results below.
I’m just back from the mighty ASCAP Expo in Los Angeles. I learned so much from the hundreds of artists I spoke to over the 3 days there and I boarded the plane with a whole new perspective on just how confronting marketing and social media is to 90% of artists. You guys REALLY hate this stuff. You hate it so much that I literally felt like I had been beaten up over the concerns, complaints and sheer confusion directed my way. So I will kick off with this: Making it in music is HARD
Thousands of artists, bands and music companies have a Facebook fan page these days. Perhaps you do too.
But way too many of them screw up big time when it comes to using a fan page effectively. (Of course, I’m sure YOU don’t fall into that category … or do you?)
Watch this new video clip and find out if you’re making any of these major Facebook music promotion blunders.
Haven’t created a Facebook fan page yet? Then you REALLY need to watch this so your first fan page gets off to a great start …
Every day MusicThinkTank’s sister blog Hypebot, covers news of the music industry, music tech and the d.i.y. music movement. Each Saturday we’ll share with you the week’s top stories.
- Limewire settled with the RIAA and labels for $105M, but it appears artists won’t see a dime.
- WMG Sale Update - A shareholder filed a lawsuit to block the sale to Access Industries. At the same time Access is looking to add EMI to it’s portfolio.
- Major Label Losses: Universal Muisc’s revenue fell 5%, sales were down 2.7% and losses widened at WMG.
- As MySpace pageviews dropped another 50% within the last two months, founder and former CEO Chris DeWolfe pondered making a comeback.
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(Updated Sept 29, 2014)