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Wednesday
Aug012012

Cyber PR® Presents: Musician’s Guide To Mobile [Free White Paper]

Do you consider yourself mobile-savvy?
I’m not just talking about texting (although that’s important!).
I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this guide is for you! Here are some interesting mobile statistics to keep in mind:

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Tuesday
Jul312012

4 Steps to Convert Goals into Results

It’s not about the goal, it’s about the work you do in its honor. Cut yourself some slack. It’s hard to determine exactly how long it will take to achieve something. The goals you create are your game. You can change the rules, as long as you are still in the game.

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Monday
Jul302012

Maximizing Your Engagement - Dillon Francis Case Study [Infographic]

For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what drives strong and long-term engagement and why it does so.  We’re still crunching all the numbers and putting together all our fancy graphs, but our fantastic intern, Katie Kernoodle, put together a case study of the most impressive artist in our study. As a teaser, we’re giving you this infographic and a break down from Katie as to why this artist was better than all the rest. Enjoy!

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Saturday
Jul282012

MusicThinkTank.com Weekly Recap: Electronic and Hip Hop Better Suited for Music Industry & More

Thursday
Jul262012

Critical tech for musicians to take on the road

While on the road, musicians appreciate tech that’s easy to carry around, while full of functionality. A tablet is of the utmost importance for file sharing performances with friends and family. With the right apps, it can be used for developing compositions and jotting down ideas as well. A traveling tablet should have at least one organizational app to help keep things straight. Traveling typically leads to great observations, ideas and encounters, and with today’s technology, they can be recorded and shared with those far away.

There are many tablet apps available to help a musician compose. The following each have their own strengths and specialties and come highly recommended:

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Wednesday
Jul252012

Electronic and Hip Hop Better Suited to The New Music Industry

Electronic Dance Music (EDM), and to a lesser extent Hip Hop, are much better poised to thrive in the new music industry than traditional bands (live guitarists, drummers, vocalists, etc). Lefsetz has been talking about this phenomenon for a while but it’s only been recently that the truth of his claims have become apparent..

Traditional bands have, and always will, exist. I’m not arguing that. What I am saying is that the environment for the new music industry is far more favorable towards electronic music than it is traditional bands. If we take equal amounts of each type of band, over time we’ll see more electronic groups for all of the reasons listed below.

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Tuesday
Jul242012

Why Copyright Is Evil

Copyright is dying – that is obvious to everyone. What isn’t obvious to everyone, especially in the music industry, is what a glorious and just outcome this is.

International copyright only came into being in 1891 – very recent considering the long history of music and the arts. And it was publishers – not artists – who convinced governments to foist the system on us. Prior to that, during monarchical times “copyright” was permission granted to writers by the king to print what was politically correct. It was government that introduced the entire concept of “idea ownership” – the basis of copyrights and patents – precisely so it could crush the ideas it didn’t like. Copyright has rotten origins.

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Monday
Jul232012

Musician's Arsenal: Killer Apps, Tools & Sites - Official.fm

There are so many companies creating audio players and widgets; some are great and some, well, not so much. But all we really want to do is just get our music heard. And while the magic player that ensures everyone hears your music hasn’t been created yet (be patient, I’m working on it), there are some that do a fantastic job of increasing the ‘share-ability’ of your music. One such player is Official.fm. Official.fm is a platform that provides artists the ability to create players and promo pages.

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Saturday
Jul212012

MusicThinkTank.com Weekly Recap: Boosting Views on Your Videos & More

Thursday
Jul192012

How to Stand Out: Go Really Big or Get Really Small

Most of the time, playing in the middle won’t serve you well. You blend in or stay stuck in a homogenous pattern. Sometimes, playing the extremes can help you cut through and serve the needs of a different audience.

Let’s consider what people use to watch television. In the middle are a lot of average-size TV screens. But on the edges you’ll find extremes. On one end are the huge flat screen TVs and home theater systems. On the other are iPods and smart phones with tiny screens that play video. They all serve a need and appeal to certain people at different times.

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Wednesday
Jul182012

Half a Million Downloads and 500,000 Dilemmas

Allow me to start at the end: And in the end, I feel conflicted about the project.  As I continue to build my songwriting career, I feel encouraged by the numbers.  500,000 people downloaded my music (and not the easy way - they had to create a profile on a single clunky website to get the songs).  400,000 people have watched my YouTube videos. I don’t care what anybody says - you don’t get those numbers with crappy music.  Someday, maybe, people will say, “Man, did you know that Dave Hahn had a million YouTube views before he ever had a hit?” On the other hand, in the two years I’ve been working on the project, I’ve made $673.02.

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Tuesday
Jul172012

Boosting Views on Your Videos and Engagement with Your Fans

I’m about to leave for tour with my band . However, I thought I’d share my newest idea for boosting traffic on videos and increasing engagement with fans. Specifically, I’m talking about the videos that our band creates while we’re on tour. In the past, we’ve had a partner sponsor our tour video blogs: we would do shout-out’s, promote their brand, they would get a link with every video, etc. This tour, we’re trying something different.

On this upcoming tour, our band is going to sponsor a different non-profit organization, charity, or Kickstarter project with every video. Here’s a step-by-step to what we’re doing:

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Monday
Jul162012

Can the Cloud Satisfy the Streaming Audio Demands of Bit Snobs?

Pundits say music ownership is passe. But if an army of music owners demanding high-fidelity and personal choice suddenly converted to streaming audio as their only music source, could the Cloud deliver? Let’s run the numbers.

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Saturday
Jul142012

MusicThinkTank.com Weekly Recap: The Rise of Vinyl & more

Where

The Music Industry

Thinks Out Loud