There is no doubt about it; social media has taken the sweet and innocent fan, and has created a monster.
A transparency-seeking, interactivity-craving, empowerment-hungry monster.
Ok so maybe fans aren’t these terrible things that goes bump in the night, but the point remains the same. Today’s fans desire something more than just music and the occasional Facebook or Twitter update.
Today’s fans desire an experience!
But creating this experience can be a bit tricky. It has to cater directly to the needs and desires of YOUR fans, or else you run the driving them away.