Social media gives you the opportunity to create genuine relationships with the members of your growing fan base, helping to create more super fans and ultimately working to strengthen your fan base as a whole.
At first, this is the best possible situation: as you grow, your fans will demand more attention and more access from you, and thanks to social media, you can now supply them with it. And again, thanks to the level of transparency that social media offers, the experience of the artist/ fan relationship is more authentic and personal than ever before.
And this is all good. Both you and your fan are happy. You continue to grow and your fan continues to gain more access and attention in return for support.
But as you and your fans go down this path together, you will inevitably run into the situation where you couldn’t possibly continue to manage all of the existing relationships that you’ve formed with your fans. No one can. Sorry.