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Thursday
Dec122013

Why You Should Consider Non-Traditional Marketing

Let’s face it: when it comes to sell whatever we do, most of us feel uncomfortable. That is very true for musicians, too. Virtuoso jazz violinist Christian Hows address this problem in this interview with Jonathan Fields at 25:40 as “fear of self-promotion”.

What do we do to overcome this fear?

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Wednesday
Dec112013

How To Write A Song If You're Aiming For The Charts!

If you’ve been making music for a while by now, you probably already know how to write a song. If not, you’ll want to check this beginners guide to songwriting before you go any further.

Now I’ve a question for you: Does the kind of songs you’ve been writing match the aims you have for your music career?

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Monday
Dec092013

Top 10 things to do (and not do) when playing an Industry Showcase

Music Gorilla regularly hosts showcases. At many of these events, we have an A&R rep from a major label that is there solely to watch the performances and take notes on everything they’re seeing and hearing. The performers are introduced to the rep and the networking commences. A few weeks later they receive written feedback on their performances for better or worse. What they do with it is up to them of course, but information is priceless.

Since we’ve been doing these shows since 2004 we figured it was time to put some of that experience on paper. So here we go,

10. Show Up – Obvious, but crucial – in order to perform you have to show up. We can expand on this by saying show up on time, or even early. We have bands come in from all over when we do these shows and when you’re on the road, things can happen. Just try to leave yourself plenty of time so that if (or rather, when) they happen, it doesn’t force you to cancel the gig or become a no-show.

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Saturday
Dec072013

MusicThinkTank.com Weekly Recap: How To Make Money With Music Part 1: Gigging

Thursday
Dec052013

Independent Recording Artist Development in 2014

I sometimes get approached by aspiring recording artists looking for help, and I’ve broadened my skill set from a songwriter to music producer. One of my long-term goals with Leet Music is to be serve as a music / label and publisher for artists within the anime, video game and “otaku” music genre. This article outlines my plans and how I hope to benefit from it.

What is artist development?

Recording artist development is how an publisher (record label, etc.) partners with an emerging artist to create a music product for the first time. Often the artist will provide creative assets like vocals, sometimes the music and lyrics, and the publisher invests in the business of music production, assets like graphic design and music video, as well as promotion and distribution of the record. In exchange for assuming financial risk in the project, the publisher often takes the lion’s share of the earnings from the music.

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Tuesday
Dec032013

49 Female Music Entrepreneurs Share Their Best Advice (Part 2)

It’s been a minute since the first batch of fierce, fabulous, female music business entrepreneurs showed up on my blog, and as you can see it was worth the wait. I’m thrilled to be showcasing now over 100 women. Please share this, retweet this and feel free to repost on your own blogs. With Love, Ariel

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Monday
Dec022013

How To Make Money With Music Part 1: Gigging

Hello all, and welcome to Part 1 of what I hope will be a ongoing series on how to better make money in your music career. Whether you want to earn a full time income from your music or you simply want to make enough to cover recording or equipment costs, this series should go a way in helping you achieve that.

Today I’m going to look particularly at how you can make money from gigging. I often see musicians leaving money on the table from their gigging efforts, either through shyness, or simply because they didn’t know how best to monetize their performances. With that in mind, here are some of the main ways you should be making money from each gig.

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Saturday
Nov302013

MusicThinkTank.com Weekly Recap: How To Promote Your Music - The Ultimate Guide

Friday
Nov292013

Thanksgivukkah Think Tank: An Industry Discussion Between Two Jewish Musicians  

This week, we celebrate Thanksgivukkah, a rare occurrence where Thanksgiving eve and the first day of Hanukkah land on the same day. So rare, in fact, that we won’t see another Thanksgivukkah for another 70,000 years! This is not something we can’t afford to miss… This is it people. It’s now or never!!

For this rare occasion, we’ve partnered up two of our favorite Jewish musicians, and thrown them together in a virtual room to talk about how their heritage has shaped their lives and their musical endevors. Michelle Citrin (pictured left) is the star of the hit YouTube sensations, “20 Things to do with Matzah” and “Hanukkah Lovin’”, which to date, have received millions of hits, ranking in the top 20 most viewed music videos in 2008, and have been featured on Good Morning America, Yahoo.com, CBS Evening News, as well as The New York Times.

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Wednesday
Nov272013

Holiday Gift Guide: Digital Recording Gear

Help the musician in your life capture the spontaneity and energy of their live shows (and make some extra money!) with these recording tools that will help them get the job done.

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Monday
Nov252013

How To Promote Your Music - The Ultimate Guide

Hello again, my Music Think Tankers. Today I’m going to look at 6 HUGE things you can do to better promote your music.

Now before you roll your eyes and think I’m going to tell you to “create a Facebook account and promote through social media” or to “get your music in as many places as possible,” listen up. This guide is going to be full of actionable content and advice that won’t be found in every post on the subject that simply rehashes information the writer has heard and not tried out themselves.

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Saturday
Nov232013

MusicThinkTank.com | Musicians, Should You EVER Pay-To-Play?

Thursday
Nov212013

Indie Artists: Expectations vs Reality

To “use” the internet in marketing themselves, indie artists are required to learn “how,” then spend time implementing their online plan. There is no secret. There is no sure thing. There are no companies which provide indie artists success, only those that can help. Practice, loving the lifestyle, enjoying fans, and using technology in various mixes - with a dose of luck - are still your best chance for success.

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Tuesday
Nov192013

The Cost of Free

By Athena Butler

When it comes to recorded music, today’s consumers enjoy a free ride and seem to have all the answers.  Song sharing is there for the taking and, in any case, the old music sales model is archaic. But if out with the old and in with the new is stylish in music, the same is not true of music recordings.

For the business, it seems, free is good. However, the decline of recorded music sales has been catastrophic since 2001, when piracy became rampant and the single song Apple economy banished the album. Now, hope for the sector requires a giant leap of faith. In the meantime, the tough job of finding new ways to compensate for this loss of profits falls to the record companies. It may appear that artists are gaining more exposure as music changes hands often and easily. But is the moneymaking of old within the reach of the business?

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