JogTunes Interview: Cole Hermer Shares His Views on Music Podcasting. Bob Marcus (Dr. Bob), host and producer of The JogTunes Indie Podcast interviews Cole Hermer, the lead singer of the outstanding blues/rock/punk/metal band, Cole Hermer and the Ravens. Dr. Bob played two of Cole’s tracks on a recent episode of his show. As a music podcaster, he is particularly interested in artists’ opinions of the music podcasting world. In this interview, he asks Cole some pointed questions to learn his views on music podcasting.
Twitter is an amazing FREE resource for DJs, producers, labels and electronic music artists providing you with an ingenious solution to give your fans more of you, connect you to conversations with people. For many who are trying to promote their music, they mistakenly miss out on the main element of Twitter; conversation. Not only does a non-personal approach to electronic music marketing comes across as an empty broadcast to the world but to others it comes across as you being a complete douchebag.
The street team of the past hasn’t changed all that much, only the street they’re working on. Instead of physical flyers they’re sharing and tweeting tour posters, instead of leaflets they’re sharing your Facebook,Twitter and Youtube pages.
The digital street team has more weight behind it than the old model of actually going out and speaking to people. They hold the ears of the 500 or so friends on Facebook plus the number of people following them on Twitter. That is more people than you’d ever reach on a hundred rainy Saturdays standing in the high street. Not only that but your digital street team get more than one chance to influence these people.
- Shaun Letang | 7 Music Marketing Truths ALL Musicians Should Know
- Mark Longhurst | Beginners Guide To Using Soundcloud
Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
Soundcloud is a free to use website for uploading audio, and all you need to start is your email address or the usual Facebook/Google sign in information. I’ve noticed using a separate email is easier for bands and producers than your personal Facebook account, but if you are just using Soundcloud to listen to music and maybe upload some amatuer things for your friends, then Facebook or Google could be the way to go.
- Shaun Letang | How To Make A Website Like Ed Sheeran, Case Study Part 1
- Andy Othling | 8 Effective Ways To Promote Your Next Release
There have been a whole bunch of revolutions lately. One of the ones I’m most excited about is the revolution in the area of recording gear and software. I think it’s really incredible how just in the past few years tools have evolved to the point where people like you and I can get REALLY great recordings on our own, in our own homes.
I think a lot of people are aware of this particular revolution and are really jumping on board, which is awesome! But there’s another revolution I want to talk about today that I think a lot of people are missing… and that’s the promotion revolution! Just like in the recording arena, there are tools that are now available to normal people like you and me that we can use to really effectively promote our music.
Hey guys, today I’m going to show you how to make a top music website which will allow you to better turn visitors into fans, capture their details for future contact, and effectively make more money from your music career. I’ve already show you how to set your site up from scratch, so I won’t be talking about that again (use that guide if you haven’t already got a music website). What I didn’t cover in that guide however, is how to structure your site to make the most of your visitors.
- Shaun Letang | How To Make It In The Music Industry – 4 Key Factors
Typography plays a key psychological role in how people view your music. If you want to attract new fans and retain loyal ones, it’s important to consider your visual representation in print, online and everywhere in between. A picture says a thousand words, but people spend an extraordinary amount of time reading text.
A particular type of font can invoke a wide range of perceptions and emotions, ultimately creating an image of that particular artist. For example, handmade typography and decorative fonts help musical artists stand out from others and invoke a more personal, intimate image. Meanwhile, sans serif fonts, such as Helvetica, are essential for clean visual identities that rely on expert use of white space and simplistic styling elements.
Important Note: This is not one of those guides with no substance that says “Work hard and you’ll achieve it”. Have a read to see what I feel you need to give yourself the best chance of success in the music industry. If you find it helpful, please share with other musicians and band members.
Making it in the music industry isn’t an easy task at all. If anyone’s ever told you it would be, they were lying!
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(Updated January 13, 2016)