This SXSW series was put together by Jon Ostrow (@jon_ostrow), Campaigns Director of Cyber PR.
Though our time in Austin has come to an end, we still have a bit more to share…
Our final day at SXSW was once again packed with top notch events, showcases and of course people, all the while grabbing nuggets of advice along the way.
Songwriters, do you know who your natural audience is?
Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar to other songs, and are most likely to be embraced by a pop audience. If they hang out on the fringes, they are discernible from other songs, and are most likely to be noticed by a niche audience. The pop audience is larger and more accepting, the niche audience smaller and more discriminating. Each has its pros and cons.
Are you listening?
Are you really listening?
I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. I’ve written about it when talking about the best social media sites for bands too. However, after talking to a few artists, I realize that some might not know how or where to listen. This is important because like any business or organization, you want to know what’s being said about you and where are they saying it. You’ll also want to know how to respond.
The Music Industry
Thinks Out Loud
The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.
With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?
The Music Industry
Thinks Out Loud
“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.
This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.
Sometimes, we need to get our priorities straight. Sometimes, we need to learn to say “no” to the good so that we can say “yes” to the best. Other times, we need to not let perfection get in the way of productivity. How do we sort it all out? What do we need and when do we need it?
Let’s go over the most overrated ideas, services, and opportunities in a musician’s career. Please note: not all of these things are useless. In fact, some are quite essential but they should only be pursued at the right time. So, let’s get this thing going:
This article was co-written by Ariel Hyatt and Jon Ostrow.
“80% of marketers begin with tactics instead of goals” – eMarketer Report.
One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.
We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.
So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…
And you know what the first thing we ask is?
Got another treat for you today folks. This training, The Musicians Guide To YouTube Marketing: Audience Development and Video Promotion for CREATORS is taken directly out of my high end Masterclass for Modern Content Creators – which you can sign up for F*REE here for a limited time. (until we’ve reached capacity for the number of people I can effectively serve for this class)
*I’m Jamie Leger, and if we haven’t already met, I’m here to hook you up with this caliber of content on the regular. You can sign up for my VIP Email List to get the latest premium content, as well as answers to your questions, and someone who really gives a crap that’s out here testing, (experimenting both personally AND helping others) and reporting what works and what doesn’t.
A musician-for-hire is someone who provides a service to an event coordinator, talent buyer, or group of people that caters to the event’s specific needs and generates a notable yearly income.
You know, the guy that’s singing “Don’t Stop Believing” in the background of a picture-perfect wedding reception, or the guy kicking off “Hava Nagila” at the most anticipated Bar Mitzvah of the year. Even the cover band at the coolest bar in town is an example of musicians-for-hire work. There’s plenty of work like this out there for us to make a living from - but how do you set yourself apart from the rest of the bands trying to compete for these kind of gigs?
Well, although there’s no short answer, there are several steps you can take to set yourself ahead of the competition and create a “wow-factor” for yourself. Indulge:
Recent Popular Content
(Updated January 13, 2016)