Eight Recent Social and Technical Phenomena That Are Making Your Music The Only Thing That Matters To Your Success.
I will argue here (just to be controversial) that prior to becoming popular (as in financially viable), you could choose to have no website, no Facebook fan page, no widgets, no videos, no album, no twitter, no centralized location on the Internet, and never do much of anything on the Internet that could be called self-promotion, and that your fans can and could effortlessly do everything for you now; including the recording and the distribution of your music.
Moreover, I will also stipulate that all the stuff I just listed above is practically a waste of your time now, as it’s all being steamrolled anyways. See the list below:
Social Amplification. With the unprecedented, widespread use of social utilities like Facebook and Twitter, hundreds of millions humans now have super simple mechanisms that enable all of us to rapidly connect, communicate, and share thoughts and stuff between targeted and/or widespread groups of people. Collectively, people are currently doing this billions of times a day.