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Friday
Nov132015

A Rich-Kid's Game?

As a struggling artist (aren’t we all?), have you ever noticed that those who struggle the least seem to get the most success?

Let’s look at an example. Let’s call him A. West…..no wait, that’s too obvious. Let’s call him Anthony W. Anthony W used to front an underground, but rising band in the UK. This band did a tour as they were just breaking through, and claimed to let a band from each of the cities they were visiting open for them, all they had to do was get their fans to go and like them on Facebook and comment their preferred band’s name on a status.

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Thursday
Nov122015

How to Be a Confident Musician Without Being Cocky

Confidence is key in just about any career, and in the music industry, there’s a fine line between ego and conviction. As an artist, you want to establish yourself as a compelling creator, and you want fans to believe in you enough to invest their time and money in your efforts. Arrogance will surely divert your supporters, so it’s important to develop a confident persona that’s still relatable and likeable. Here’s how to be a boss without alienating your devoted followers.

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Tuesday
Nov102015

Intellectual Property Online: YouTube Red And The Blockchain

     Last week Google announced plans to roll out a $9.99 monthly subscription-based YouTube membership. The membership is called YouTube Red and it will give subscribers access to ad-free user-generated content (UGC) including original shows starring YouTube’s most popular creators, a gaming app, and the long-awaited YouTube Music service. YouTube Red is an exciting move that will set new industry standards and for the first time will give content creators a larger platform from which to address a paying market.

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Tuesday
Nov102015

Fame Is Purchased - Why You Need To Pay People In The Music Industry

No I can’t make you famous. No one can. That’s not how this works. So why do people like me need to explain this to musicians all the time? Fame is a very intangible thing – and in this day and age it’s largely purchased. By hiring a producer, manager or promoter you’re probably not going to get famous right away. In fact, even having rad music and an entire team behind you does not guarantee that you will make it. It’s only one step forward. Here’s the thing – we live in a world where fame is bought – and any one who tells you otherwise, or that it was ‘better back in their day’ is woefully misguided.

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Monday
Nov092015

6 Different Ways To Book A Tour Date (Even In Cities You've Never Been To)

How would things change if you could book great gigs in great cities everywhere?

If you could snatch up better venues in less time?

And if you could curse a lot less while doing it?

It’s possible.  I’ll show you 6 ways that any independent artist can use.

But first let me tell you a little about 23 year old Brandon (me) and how he (I) learned an important lesson in efficiency and humility.

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Saturday
Nov072015

MusicThinkTank Weekly Recap: Why Empowerment Is Important To Musicians

Friday
Nov062015

4 Reasons Why Empowerment Is Important To Musicians

Musicians need empowerment to: 1. stay motivated even after demotivating comments 2. dare to broaden their horizons 3. get more out of it by knowing their abilities 4. prevent to get screwed over by the music business

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Thursday
Nov052015

5 Ways To Integrate Playlisting Into Your Digital Marketing Campaign

 So you have a new track and you’re ready to release it. Great work! What’s your game plan?

There are many marketing avenues for you to map out before you’re ready to release, and each one is just as important as the next. In fact, it’s the decisions you make right now that will either launch your career to new heights, or simply simmer away into obscurity.

Out of the many avenues you are strategizing when it comes to launching your song, one you must consider spending some time on is the phenomenon of Playlisting - which simply refers to a list of songs compiled to represent a certain mood, genre, or event. Playlists are how music fans are discovering most of their new music these days, thanks to the current boom of streaming services like Spotify, Rdio, Deezer, Songza, and Pandora. In fact, Spotify users find, on average, 26 new artists a month through the platform. That’s pretty cool.

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Tuesday
Nov032015

Steve Nieve "Plays Elvis Costello" To Tour In 2016

(London, ENGLAND) – November 3, 2015 – Steve Nieve stormed into England for three nights of his latest endeavor, STEVE NIEVE PLAYS ELVIS COSTELLO, and sold out shows at The Liverpool Philharmonic, Bristol’s Colson Hall and the St James Theatre in London. In 2014, Nieve had toured this show briefly in the United States and is planning a return during the spring of 2016, represented in the United States by Newburyport, Massachusetts-based artist management company, Dog and Pony Industries.

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Monday
Nov022015

Land Of The Free, Home Of The Rave: America's 5 Best Music Festivals

The days of Woodstock, Lilith Fair, and Lollapalooza may be behind us, but that doesn’t mean that the current generation of concertgoer has to miss out on the festival experience. From the highs of enjoying the best in modern music, with tens of thousands of like-minded souls, to the lows of enduring those same people ahead of you in line for the Porta-Potty, anyone with a ticket can enjoy some amazing festival experiences.

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Monday
Nov022015

10 Reasons You're Not Getting More Followers, And How You Can Change The Situation

Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.

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Saturday
Oct312015

MusicThinkTank Weekly Recap: SoundExchange Explained

Friday
Oct302015

Tuning And Calibration: For Music And Life

It was a Saturday afternoon in Minneapolis. Charlie Waymire and I were in a studio at college, tuning up his monster double-bass drumset for his band’s recording session later that day. Or maybe should I say trying to tune his drumset. Taking turns wielding the drumkey while the other played, nothing either of us did seemed to get both bass drums to sound the same. All we got were these loud, sonically unmatched thuds.

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Thursday
Oct292015

What Is A Trademark And What Are Trademark Rights?

A trademark is a name, slogan or logo which identifies someone’s goods or services and indicates source or quality. The purpose of a trademark is to identify and distinguish one person’s products or services from those of another. A trademark functions as a symbol of quality and goodwill. Trademark rights accrue to the owner of a mark based on the “use” of a mark and these rights vest in the first user of a mark when the mark is used in connection with the trademark owner’s goods or services. In other words, you own rights in your trademark from the moment you start using it to identify your products or services  These rights are applicable in the music business to the names used by rock groups, DJs, and rappers as well as by management, production and record companies.

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