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by Janelle Rogers, Green Light Go Publicity
Risk averse beware if you are entering into a music pr campaign, because it is one risky proposition.
If you are risk averse and have any trepidation, I’m going to tell you that you shouldn’t hire a publicist. Yep, I own a music pr firm and I’m going to tell you not to hire us.
Your heart will break. You’ll go through every emotion under the sun from elation when that influential media outlet says your record is the bomb to utter despair when not a press coverage can be found. You’ll point fingers, blame, question and self-doubt. You’ll stay awake with anxiety wondering why you spent all your money on publicity that isn’t moving fast enough and then ask the publicist daily “Have you heard from…?” in the hopes asking the question will allow it to materialize at the speed of light.
This post originally appeared on the Sonicbids blog.
The media has come calling, and you can’t wait to tell your band’s story over, and over, and over again. Who cares if you sound like a broken record – any press is good press, right? Wrong. It’s true, you could have much worse problems. But think of it this way: If you saw an article about your favorite band (or actor, or comedian, or whatever), picked it up and dove in only to find the same anecdotes you’ve read a dozen times, you’d be disappointed and might even toss aside the whole story. Look at each media opportunity as a way to attract new listeners and draw your existing fanbase even closer. Here’s how to tailor your band’s story to maximize your chances of getting picked up by five types of media outlets.
To have a music career means more than just making good music. Fans want more than just songs. They want a figure that is the human representation of the songs that mean so much to them. You need to be the whole package to attract listeners, who want to undergo a genuine, authentic, and all-encompassing music experience.
An artist’s image is comprised of their public behavior, performance style, musical style, social media activity, dressing style, public statements, etc. As an entertainer, you are living under constant inspection from fans and potential fans. Thus, in the public sphere, it is important that you live under the guidelines you dictate as integral parts of your image. That’s why it’s necessary for your image to accurately represent yourself, or at least a prominent facet of yourself. To be genuine and comfortable in your artist persona, you must walk the fine line of being yourself and being a consistent and accurate representation of the music you create.
Global sales in the music industry rose 0.3 percent from year-to-year in 2012, the first increase since 1999, according to the International Federation of the Phonographic Industry. Revenues dropped 3.9 percent globally the following year due to Japan, the world's second-largest music market, experiencing a sharp 16.7 percent decline in sales that year. Steve McClure, writing for the Japan Times, said the country's failure to embrace digital music subscription services like Spotify and Rdio is the primary culprit for the steep drops in revenues.
The subscription-based business model saved the music industry from imminent demise, and has subsequently attracted the attention of startup entrepreneurs. Granted recurring revenue models for businesses are nothing new. But the consumption of goods in American households has decreased over the past 20 years, while service consumption has risen, according to data compiled by the Economist.
The first step in getting radio play is sending your music to radio stations.
What kind of career lies ahead in your future with a degree in music? You may think there aren’t many options, but there is plenty of variety offered in this field of study. Surprisingly, there are quite a few options for those who graduate with a degree in music. Here are five career paths that will have you living your dream within the industry.
A music arranger is a person whose main role is to arrange the music for a performer, group, conductor, producer or a music director. He or she makes sure that the music is arranged perfectly from the instruments and harmony, all the way down to the beat. It is important a quality arranger has a degree. There is a lot of required knowledge of instruments, music theory and reading and writing of music involved in such a career.
This is the story of a mediocre song. An objectively mediocre song. My song. Curse you, data!
If you’re looking for unbiased feedback on your latest track, you’ve got five options. Well, five-ish.
Are all three SoundOut services the same? We’ll find out.
I reviewed AudioKite earlier this year, gushingly. A new and improved version launched just this month.
Which is right for you?
Time for a good old-fashioned market research shootout!
Since the beginning of its time, Spotify has always been a controversial streaming service. Ek and his team have told the music industry that his streaming service would make up for dwindling sales and help off center the effects of piracy. The truth is, Ek’s business model and background are questionable. Ek was once the CEO of uTorrent, the company that helped support and aide pirates in their piracy quest. It seems as though Spotify is Ek’s legal way to steal and under value artists and musicians. Spotify and other streaming services have devalued music and left users at the freemium membership. I truly believe these services are trying to be the life support of the music industry. They first came in to the picture with their freemium memberships, which they told everyone including other music industry professionals that users would graduate to the premium service. When we know in their minds that they don’t give a shit if anyone steps up their membership. Their goal is to devalue music and make their services accessible from anywhere and everywhere. We are able to access WIFI just about everywhere, which has allowed Spotify to have the upper hand. If you don’t believe me, this week alone Spotify partnered with Uber. Uber users who have a Spotify account can access their Spotify playing list.
Spotify’s next step is to devalue music to the point where consumers are no longer buying music due to the over saturation of free on demand streaming. For example, iTunes had so much power and made the calls for the music industry. Now iTunes sales have dropped down 15% to 20% this year alone. Don’t get me wrong, iTunes is still a powerful outlet for music, but the only outlet left standing will be the free music streaming service, Spotify. This will leave little revenue for the artists and a lot of revenue for Spotify. Spotify kills the competition, almost the same way that Walmart has taken over one market at a time.
When creating a voice over recording the end result or the final product that we get is the voice itself and nothing else to hide flaws. At certain times, voice overs are being accompanied by the background music just as in the podcast intros as well as outros or while narrating short videos. But for the majority of the parts, a voice over recording just means the voice. As a result, in this case it could be said that the better the sound quality, the more professional and clear the end-result will be.
There are people who are not able to afford expensive gears and instruments for the voice over recordings. So, in order to get a good quality voice over without having expensive gears and instruments, here are presented some of the important tips by voice over Dubai at Soundsnack to get the best quality voice over recording. Let us have a look over that:
Traveling from one city to the next like a kid on the playground monkey bars, there isn't time to get much else done but your performances when you're on tour. Since life doesn't stop back home when you're on the road, here are four helpful tools to automate your responsibilities so you can focus on the music.
Space is limited when you're on tour, both on the bus and in your laptop. Your recording files, performance videos and photos can take up a lot of bandwidth, which is why a cloud-based file-sharing app like Dropbox is essential. Link up to your desktop computer files at home and save your largest files to the cloud so they don't slow you down. Another advantage of Dropbox is the ease of file-sharing. You and your bandmates can share new edits, videos and anything else easily without the lag time of trying to send big files via email. You can limit access to shared folders so your producers can show you their latest mixes quickly, streamlining the feedback loop immensely for production of your next album, no matter how far you are from the studio.
Price: Free for 2GB; $9.99 per month for 1TB of storage
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