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February 2, 2013 
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 30, 2013 As of a few days ago, you can now add 6 second videos to your tweets to spice them up a little bit. The start-up company Vine makes it incredibly easy to create and share bite-sized videos that have a lot of potential in the music marketing world.
Social Media, What Twitter Can Do For You tagged Twitter, social media, video, vine January 29, 2013 Everyone says that flyering is dead and a useless waste of money. I’m here to tell you that it isn’t. It’s not that the people still hanging up flyers are mindless drones simply repeating the “promotion” techniques they’ve seen on TV that they think might work, it’s that they DO WORK. Flyering has to be done strategically though. There’s no use hanging up flyers without a plan in place. Over the next 12 weeks, you’ll be playing 4 shows (one show every 3 weeks) and flyering the hell out of every single one of them. By the end of the 12 week challenge, you’ll see an increase in your fan base, a huge increase in awareness, a clearer market segment that you can play to in the future, and hopefully some money rolling in as well.
January 26, 2013
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 22, 2013 There’s a reason why we play music. Performing music makes us high. Every musician who’s ever gigged has experienced the rush on stage when you played something so cool that they rest of the band would give you that acknowledging smile. Or when the whole band does something at once in such a tight fashion that it’s like thinking with the same mind. Or hearing the whistles and applause at the end of a song. That’s what keeps us doing it. Now new research confirms what we’ve always known.
January 21, 2013 For DIY musicians the old model of recording an album may no longer be relevant. Why make your fans wait, when you’ve spent so much time building that relationship. Release music more often to create more of a buzz, grow as a musician and keep your fans interested.
Developing a Strategy, albums tagged EP, Music, album release January 19, 2013
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 16, 2013 Justin Timberlake recently released his first song as a lead artist in almost 7 years. That’s right; 7 years! To turn this release into an event, Justin and his team at Uprising Creative made a gorgeous landing page. I think it’s a stellar example of everything a landing page should be. Let’s take a look at how the landing page dresses up the release of “Suit & Tie.”
Marketing, Marketing Strategies tagged marketing, music marketing, website January 15, 2013 The urge to believe there is a magic formula for success, and that it can be deduced from studying past hits, is powerful. Strategic Communications Group CEO Mark Hausman believes he has distilled The 3 Hallmarks of Exceptional Content. Columnist Marcel Williams is convinced he knows The Essential Features of a Hit Record. Using the so-called Nickels Paradox, we show the fallacy of such beliefs, how correlation with the past seldom predicts future success.
January 14, 2013 It’s January so that means artists are clamoring to get their applications in for CMJ Music Marathon, a large industry festival based in New York City, NY. I’ve written about booking and playing music festivals such as SXSW in the past before and many of same ideas hold true here. These are the top 3 things you need to know about booking CMJ:
January 12, 2013
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 11, 2013 Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
Creating and Benefiting from Music Videos, Effective Publicity and Promotion, Expanding Your Fan Base, Exposure: Getting Heard Now!, Leveraging Social Networks, Marketing, Marketing Strategies, Music Sites, Music Social Media, Promotion, Selling Your Music, The Media & Its Advantage to You, content marketing, publicity, youtube tagged Digital Strategy, YouTube, music promotion, music videos, passive promotion, social media, video | 1 Reference January 10, 2013 Hey my Music Think Tank gang, I hope you had a good new year. That said, the turkey’s done, and it’s time to pull sleeves up and get our music business grind back on!
With that in mind, I’ve written up a guide for anyone looking for some motivation and a way to move their music career forward this year. What’s more, I’ve made it available as a free (And very pretty) ebook for you to download!
So start reading this guide below, and if you feel it could be helpful to you and want to read the rest, simply click the ebook link at the bottom of this post and download the full version.
January 5, 2013
The Music Industry
Thinks Out Loud
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