Email marketing is one of the most important elements of digital marketing for bands and musicians.
First of all, it’s one of the only forms of online communication between you and your fans that is entirely future proof and within your control. Think about it - you don’t own your Facebook fans or Twitter followers, Facebook and Twitter do - and it’s entirely legal for them to charge you to reach them.
Email hasn’t changed an awful lot since it was first introduced in 1993. It probably won’t change much in the next decade either.
But that’s not enough for me to recommend it so highly. Email is also incredibly effective when used well. The combination of effectiveness, ease of use, scalability and control are what makes it so appealing, and a powerful tool for savvy musicians.