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Monday
Jun082015

4 types of videos that musicians can make today

We all know how popular Youtube is but when it comes to music, there are still lots of musicians who still don’t know how to deal with it. Most of them can’t shoot official videos to each song of the album and post it every week. So… you have nothing to show, right? Well, it’s not true. There’re at least 4 types of videos strictly connected to your music and guess what? You can make it Today!

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Sunday
Jun072015

Spotify Now or Never

In recent news Spotify has partnered up in a steamy business relationship with Starbucks. The deal makes Spotify the sole supplier of music to all 7,000 Starbuck stores. Baristas will be creating music playlists, using Spotify’s Premium membership in early fall. Starbucks reward members will have access to music on Spotify and have a huge influence on what is played in the stores. Reward members will also be able to use their star rewards as currency just like a virtual jukebox, for subscribing to Spotify’s Premium membership.

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Friday
Jun052015

MusicThinkTank Weekly Recap: |Victorious Vinyl: What “New Vintage” Is Doing for Music

Thursday
Jun042015

Why Music Streaming Still Doesn’t Make Enough Money.

Unlimited music streaming is a new method of commercialising recorded music - and it is a poisoned chalice. As far as users are concerned, it is magical. But, when it comes to profits, it can leave a bitter taste in the mouth of many licensed services and platforms. The forthcoming launch of Apple Music will show that the key to creating a truly viable business model in this arena is simple: coming to terms with the fact that free streaming, where the user is not expected to pay for their listening experience, is a mistake, and the argument that it helps fight against piracy is a trap for the naive.

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Wednesday
Jun032015

"Sampling" Issues: Questions and Answers

Many clients ask about whether or not they can “sample” from an existing sound recording and how much is permissible to use, and whether or not they need permission to embody a sample in their new sound recording.

 

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Tuesday
Jun022015

Music Production: Accessibility & Experimentation in the Bedroom 

One of the advantages of living in our digital age is the technology that grants accessibility to all kinds of creative pursuits. This is particularly true when it comes to music production, because even if an individual isn’t inspired to learn an instrument, that doesn’t mean they can’t enjoy sequencing beats or reversing vocal samples.

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Monday
Jun012015

Victorious Vinyl: What “New Vintage” Is Doing for Music

No one can deny that “vintage” is in. To achieve the ultimate in chic, nowadays, one need not even have access to the tokens of days long gone, as the mere appearance of oldness can pass as the height of style. You don’t have to look far to see evidence of the “new vintage” trend—so-called “hipsters” sport suspenders and waxed mustaches on street corners in every major Western city.

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Saturday
May302015

MusicThinkTank Weekly Recap: | Artist Merchandising Made Simple

Wednesday
May272015

American Idol Signing Off

After fifteen seasons American Idol is finally signing off. Sad you say? No, I am happy as can be. I have never liked the American Idol format of contestants with minute talent, being transformed into an over night music success. On air talent was selected by music background and skill. In later seasons the guesswork was taken out, leaving less work for the judges. Contestant Clay Aiken admitted to this happening after his American Idol appearance.

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Tuesday
May262015

Artist Merchandising Made Simple

With recorded music sales in free fall and touring being a very expensive gamble to try to end up in the black, it has never been more crucial for up-and-coming artists to find non-traditional revenue streams to keep their art alive. There are many ways for musicians to make money – private lessons, doing session work, or even writing jingles. However, none of these are actively helping build an artist’s career, and the time spent working on those endeavors will ultimately take time away from their own art.

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Monday
May252015

Your Summer Music Festival Survival Guide

Summer music festival season is an opportunity to bask in the sunshine while you dance with the energized masses to the exalted jams of your favorite bands. While music festivals are filled with booming beer gardens, great dance parties, and delicious festival foods, there are also many frequently overlooked elements you must remember to take into consideration. Long lines, extreme heat, vast crowds, and unexpected emergencies could put a damper on your festival experience, if you’re not prepared.

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Friday
May222015

MusicThinkTank Weekly Recap: | Go Get It!

Thursday
May212015

Go Get It!

It’s a great thing to have a social media presence to have fans and other indie music lovers to take a listen to your music. However, it is VERY important to capture and keep the attention of the media. Media outlets will allow you to grow your brand and give you a wide range of exposure to various audiences. The more media platforms that take notice of you, the greater the exposure, the greater the chance to expand your audience. In order to successfully do this, you MUST do your homework.

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Wednesday
May202015

Entertainment Lawyers: Who? What? When? Where - and How Much?

As an artist or creator in the entertainment industry you do not need to know everything about the business in order to succeed, but you should hire people who do. When I was a teenage recording artist back in the late 70’s, I can remember being intimidated by the “suits”. Now that I am on the other side of the desk, I have a broader perspective. I am here to tell you that those “suits” can help you; provided, however, that like any other aspect of your life, you use your instincts in making your selection.

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