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Monday
Sep122016

Marketing Yourself As An Artist

By, Wendy Day

Marketing is the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product). You need to know exactly who will buy your music, and tailor your marketing campaign to them. The best method to draw in fans is “word of mouth,” so therefore your goal should always be to spark positive conversation (word of mouth) about you and your music.

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Saturday
Sep102016

MusicThinkTank Weekly Recap:

Friday
Sep092016

Ukulele Basics For Beginners

Learn the basics of the ukulele. Don’t know where to begin? This article will walk you through everything you need to know before getting started.

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Thursday
Sep082016

3 Unique Online Music Production Resources 

Living in the heart of a music mecca like New York, Nashville, Austin, LA, Seattle etc., no doubt has its advantages when you’re trying to get your music career moving. You’re in the thick of it, and there’s no shortage of talent, resources or inspiration to draw from. Up until about 2010, if you wanted a career in music, you basically had no choice but to move to a big city. But so much has changed over the last several years, and that’s not necessarily the case anymore. In fact, more and more musicians, artists and creatives are leaving the high rent of the big city behind to find a better quality of life in more rural locations. Here are a few unique resources to help kickstart your music career when you’re not living in the heart of a buzzing music scene. 

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Wednesday
Sep072016

SEO For Musicians: It Starts With The Fan Journey

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.

And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.

The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.

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Tuesday
Sep062016

General Licensing Infographic

Editor’s Note: This infographic is intended to visualize the world of General Licensing and how proposed changes could affect songwriters and music licensees. For more information, please check out the proposed SXSW 2017 Panel, “General Licensing: Where Are My Royalties?”  (Votes are also encouraged; voting ends 9/2/16.)

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Saturday
Sep032016

MusicThinkTank Weekly Recap: 7 Things You Need To Build A Portable Studio

Thursday
Sep012016

Music Mailing Lists: Yes Or No?

I used to get e-mails from Paper + Plastick Records about free downloads once a week or once a month (to be honest, I don’t remember which). While it felt a little overwhelming at times, I also found myself being informed about new bands and releases I really cared about. Bands like Flatfoot 56 and The Braces who I’d followed for years were putting out new releases and I was getting mp3s and updates pretty regularly on their new stuff. Facebook worked for this as well, but I didn’t get free music out of it!

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Wednesday
Aug312016

10 Things Artists Must Have To Succeed Today In The Music Business

There are many things an artist must have to succeed, and then there are a few things that will make life easier. Today, I am focusing on the necessities. We all know the music business is currently changing, but there have always been changes in the music industry. How we adapt to those changes determines our outlook and success. Perhaps I’m used to change because I’m from the rap world, which was new to music in the 1980s and rap just began making money for the labels heavily in the 1990s–so it’s a relatively new art form. Today, independent rap artists can build successful careers that feed themselves and their families without having to sign to a major record label. Here’s what is needed for that to happen, for rappers and for all artists and musicians looking to build a successful career:

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Tuesday
Aug302016

Texas Governor Greg Abbott Urges U.S. Department Of Justice To Reconsider Changes To PRO Licensing Model

Governor Greg Abbott today sent a letter to U.S. Attorney General Loretta Lynch urging her to reconsider The United States Department of Justice’s proposed changes to the Performance Rights Organization (PRO) licensing model. In 2015, the Department of Justice announced they would require PROs such as Broadcast Music, Inc. (BMI) and the American Society of Composers, Authors & Publishers (ASCAP) to require 100 percent licensing rather than allowing PROs to negotiate licensing deals based on their market shares. Governor Abbott objected to the Department of Justice’s decision, which runs counter to longstanding industry expectations, and urged Attorney General Lynch to protect the mechanisms that allow musicians to make a living and create wealth.

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Sunday
Aug282016

17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

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Saturday
Aug272016

MusicThinkTank Weekly Recap: A Necessary Business Plan

Friday
Aug262016

A Necessary Business Plan (For Your Career)

A business plan is a necessary tool for anyone starting a business or anyone planning to make money with their music (selling music, performing, selling merchandise). It forces you to think about how to succeed, how to move forward, what that will cost, what obstacles you might hit and how to overcome them. It explains how you plan to run your business, how you will build it, and exactly when and how the income will come.

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Thursday
Aug252016

4 Ways To Make Your Next Rock Concert Legit

Few people can disclose that they have never been to a concert and if they can, one of their top wishes is to attend one. From the heart-throbbing sound to the exhilaration goer’s experience, rock concerts are said to be the time of anyone’s lives. Though most believe that there are expectations when going to a concert, the best actions anyone can take is to keep it simple, relaxed, and to have a good time. Making your next rock concert legit is far easier than you think.

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