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Wednesday
Aug312011

Kill Your Plug-ins and Up Your Music Production Skills

I love the fact that my sample library is enormous, the presets are wide, varied and bountiful, like Harrods at Christmas time. I can press just one key and a whole world of beautiful sound comes pouring out of my monitors, and every time I use it I always think; ‘wow, I could do something really interesting with this’. And then I don’t. I might spend a few hours mucking around with Omnisphere, but when it comes to working and finishing my projects, I don’t use it. And that’s nothing to do with Omnisphere itself, there’s nothing wrong with it, I genuinely think it’s the best software synth yet devised. But it’s vast; I haven’t had the time to get to know it well at all.I find I always return to the instruments I know well to get the job done.

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Tuesday
Aug302011

Great Artists And The Music Industry Banana

Kurt Cobain blew his head off, even Martin Mills has a Maseratti and Amy Winehouse’s blood is not on Island Record’s hands.

The music industry is a strange thing. Full of a lot of mushy stuff that just loves being squished into its tight little cubicle alongside all the other mushy stuff.

James Blunt is the suburban front lawn of artists – there’s a song, there’s an album a cover, there’s a hit, there’s a car.

Most great artists are like the annoying neighbour that ignores your invite to the neighbourhood barbecue, the one that keeps letting his garden grow slightly wild, the one who ‘doesn’t care’ (but really does).

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Monday
Aug292011

Broadcast Is Over

How many times have we been inundated on Facebook with “spray and pray” wall messages from “friends” promoting their music or tagged in photos and videos that bear no relevance to us? How many times have “Tweeple” tweeted us to watch music videos that we didn’t ask for and don’t have an interest in. It’s annoying isn’t it?

This happened to me recently (again) whereby I received a charming rock video that involved all kinds of torture, sex and death imagery (evident within the first ten seconds you could see where it was going … no major label deal for this band!). They were a follower of mine on Twitter. This video however, was unsolicited and not to my taste. Consequently, I blocked them.

Theoretically, we have permission so why do we find this kind of thing so irritating? Surely, by default, we are fans of our friends’ and followers’ musical endeavours? This got me curious why we feel this way and got me back onto a marketing strategy I am working on based on trust.

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Friday
Aug262011

Growing a Crowd for Your Music Through Engaging Stories: FanBridge Co-Founder & CEO Spencer Richardson Shares Thoughts on Engaging Influencers One Chapter at a Time

FanBridge Co-Founder and CEO Spencer Richardson says, “When you can tell your story through your voice… instead of trying to do the spinning plates trick, where you try to keep everything up at once, you develop a momentum and synergy through your narrative. It starts with a story, and the channels are just a reflection of the story. The strategy becomes much easier.” Continue reading to learn more about leveraging the power of the crowd and best practices for engaging with the press.

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Thursday
Aug252011

Why You Should Build An App

Embedding your music in another product - a mobile app, for example - is going to be the way to sell music in the future. Consider this article, published just 5 months ago in the New York Times. It highlights the major labels’ mad dash to get into the mobile app market. Bjork new album will be a collection of apps rather than a list of songs. UMG is creating an app for Nirvana’s “Nevermind”. And it makes sense. Just last month news surfaced that Apple has now sold more apps than song downloads - even though iTunes had a nearly 4 year head start on the App Store.

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Thursday
Aug252011

Infographic: Artist RoadMap to Social Media

I was recently asked to create a list of all the digital services and tools an artist can use for social media, as it’s often overwhelming to comprehend all the tools online when you’re trying to focus on making good music. So here it is.

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Wednesday
Aug242011

Advice for Beginners and A Reminder to Veterans in the Music Industry

It amazes me that after being in the industry long enough to be considered a veteran by many that I have come to respect over the years, that there are some artists and companies industry related out there that think they are going to “GET TO THE TOP” by backstabbing or undercutting other musicians, agents, managers, producers, etc. That being said, they are “Playing Games” in our Industry!

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Tuesday
Aug232011

Musician's Arsenal: Killer Apps, Tools & Sites - Visibli

Hello again and welcome back to Musician’s Arsenal. This week I’d like to present to you, Visibli. A good friend of ours, Jordan Walker (@jordanwalker), came by the Cyber PR® office a few weeks back for some after hours drinks, and as our conversations usually do around here, the talk quickly turned to the music industry, specifically effective technology for independent musicians. In no time Jordan was on the computer showing me all the ins and outs of this great new tool and I’ve been chomping at the bit ever since to write this post.

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Monday
Aug222011

10 Stupid Album Release Screw Ups

I’m filling in on bass for a band that’s gearing up to release their new CD. When filling in for a band, I try to take a back seat on the band’s business. However, I sometimes just cannot keep my big mouth shut. In this case, the guys were discussing details of their upcoming CD release, and I had to chime in. Here’s a rant based on both my experience with my former band and quite a few drunken conversations with various bands over the years.

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Thursday
Aug182011

Who Cares?

How important is it to know who really cares about your business or your music?

Until very recently, most successful businesses would aim to market their goods or services to the ‘safe centre’, the large section of society that follow the crowd in seemingly predictable ways.

Trend setters, geeks and super-fans were not worth marketing to directly because there are never enough of them to sustain growth.

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Wednesday
Aug172011

Facing the Music Industry as an Independent Artist 

It’s true that industry professionals and artist mind sets could not be farther apart. They are on two totally different sides of the game, yet working together as a team. All industry people probably receive anywhere from 15 to 200 emails or calls a week from indie artists wanting to work with them or get their advice. This is not an exaggeration. Most of these calls/emails are unfortunately misguided and are not going to get the artist anywhere just based on their approach. As an indie artist I am sure this must be incredibly frustrating… constantly sending out emails to industry people and not receiving replies. You’ve been told that to be proactive you have to mail, call, email, and send presents to industry representatives to get their attention. This is NOT true… let me help you out here.

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Tuesday
Aug162011

What Indie Bands Can Learn From Rebecca Black: Ignore The Masses

Indie bands - By now, most of you will have heard of Rebecca Black, and if you haven’t, you will soon. I have a unique perspective on the young star and her effect on modern music marketing, but let’s go over the back story first.

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Monday
Aug152011

How Middle Class Musicians Navigate the Nodes on the Network: Topspin Media's CEO Ian Rogers Says "It Just Takes a Long Time"

I recently asked Ian Rogers, CEO of TopSpin Media, about the role of the press in music careers in the new era of the music industry. Topspin Media is a direct-to-fan marketing and retail service, so Ian observes a lot of bands stepping through the stages of development from unknown to known. Here’s what he had to say:

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Thursday
Aug112011

Artist Advice: How to Make Money through YouTube Ads

I was at a digital music event earlier this year, and was shocked to find out how many people had not heard how easy it is to monetize your YouTube channel through Ads.  YouTube will pay you for doing what you already do! Take your money!

Here’s how it works…..

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