Got another treat for you today folks. This training, The Musicians Guide To YouTube Marketing: Audience Development and Video Promotion for CREATORS is taken directly out of my high end Masterclass for Modern Content Creators – which you can sign up for F*REE here for a limited time. (until we’ve reached capacity for the number of people I can effectively serve for this class)
*I’m Jamie Leger, and if we haven’t already met, I’m here to hook you up with this caliber of content on the regular. You can sign up for my VIP Email List to get the latest premium content, as well as answers to your questions, and someone who really gives a crap that’s out here testing, (experimenting both personally AND helping others) and reporting what works and what doesn’t.
A musician-for-hire is someone who provides a service to an event coordinator, talent buyer, or group of people that caters to the event’s specific needs and generates a notable yearly income.
You know, the guy that’s singing “Don’t Stop Believing” in the background of a picture-perfect wedding reception, or the guy kicking off “Hava Nagila” at the most anticipated Bar Mitzvah of the year. Even the cover band at the coolest bar in town is an example of musicians-for-hire work. There’s plenty of work like this out there for us to make a living from - but how do you set yourself apart from the rest of the bands trying to compete for these kind of gigs?
Well, although there’s no short answer, there are several steps you can take to set yourself ahead of the competition and create a “wow-factor” for yourself. Indulge:
Music is valuable for triggering emotions and shaping our mood, but the market laws are different. There’s no silver bullet on how to add scarce value to a musical composition in order to make it marketable. There’s a yet unexplored territory though, and it lies in the power of perception. Brands resist commoditization by skillfully adding value to what they offer, changing people’s perception. In other words, enter Premium.
The Music Industry
Thinks Out Loud
Written by Jem Bahaijoub
As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….
If you do a scan online, you can find many articles about how to interview a band and what kinds of questions to ask a band, but there aren’t many things about what bands can do to prepare for and leverage an interview. I’ve done a fair share of them, both as the interviewer and the interviewee, and wanted to share some experiences with you so you can maximize the interview.
It’s still technically winter-time at the time of writing this post, but before you know it, it’s going to be spring and there’s a good chance that you’re thinking of releasing a new album. I’ve read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what the hell they’re talking about. When you should release your album depends on A LOT of factors and there’s no simple reason why you should pick one month over another. It all has to do with what your plans are AFTER the release. Let’s take a look.
The Music Industry
Thinks Out Loud
I’m doing my taxes this week.
If it helps you maintain my “image”, imagine I’m A.) really sad about it, philosophically pondering how Western Civilization and Capitalism got to the point that I, one whose job it is to write poems and sing them so that we can momentarily forget about these things, am sitting at a computer figuring up royalties to the .000000000000001th decimal point. (this part is actually true.) and B.) Not wearing glasses and my hair looks super cool. (this part is not true.)
In the increasingly difficult world of getting your music heard, indie artists are being supplied with unparalleled tools in the form of social media, web sites specializing in “helping” musicians with marketing, and audio platforms which promise unlimited access to the public.
This is the time of year where many artists many artists are starting to get their SXSW rejection letters. It’s also the time of year where you’ll see many contests on Sonicbids, ReverbNation, and other sites that try to have you have your fans vote your way into a slot at the festival. However, eager artists who want to break into the music industry will begin finding other ways to a part of the action and that includes unofficial SXSW showcases or other festivals taking place in Austin at the same time. Before you jump at any of these opportunities, you better educate yourself.
When you hear, “It’s all who you know,” it sounds so intimidating - like you need to be a former roommate of Mark Zuckerburg, cousins with Richard Branson, and dating Taylor Swift.
But simply contacting a stranger can lead to a worldwide network of connections.
If you’re a musician, you probably get asked whether you do original songs or covers. And as unassuming as that question sounds, it’s actually a hornet’s nest buzzing with speculation on your intent, ambition, and talent. Do you have your own thoughts? Do you have something engaging and identifiable to say? Or do you just echo the ideas of other writers?
Are you an artist or a mimic?
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(Updated January 13, 2016)