What unsigned artist wouldn’t kill to have 1.4 million Twitter followers?
As the old channels die out, social media is where music fans are gathering. Yet musical artists who aren’t celebrities have little choice but to grow their online fanbases much in the same way that they build audiences on tour: by working hard, being there and showing individual fans that they value their support on a personal level.
The story is no different for Zoe Keating. The classically trained, experimental cellist even has it a bit tougher, given her chosen medium: one-woman instrumental composition with cello and computerized loops.
Yet here she sits with 1,376,265 Twitter followers and counting. And that massive follower base was arrived at in large part by luck. But many of them have stuck around because Keating gives them reasons to.
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What unsigned artist wouldn’t kill to have 1.4 million Twitter followers?
In 2000 I was at the Impact Urban Music conference in Nashville, Tennessee being held at Opryland. I was working for the VP of Marketing and Promotion at Def Jam running his independent record promotion company. I was always looking for something new. I was invited to many showcases. One of them was for a small North Carolina independent label called Soulife Records. I went. It was in a big room and it was only me, a few guys from the label and 8 stuff shirted Indian doctors from the pharmaceutical business who had backed the label. No one else had shown up. It was kind of depressing. So
Idol Thoughts… the 4 Key Factors That Michael Lynche Posseses That Make Him A Great American Idol & A Lifelong Artist
Yesterday, I guest lectured at NYU for a group of Music Business students. One of them asked me an excellent question:
Is there a formula for success in today’s music business?
I told him that if I had the answer I’d be a lot richer! But then I stopped to think about it. Artists that have success are the ones who know what they want. They have a clear vision of what they see for themselves, and that vision is different for everyone. They may not even know how exactly they are going to get there but there are 4 key elements.
Recently, a blog that I subscribe to (and respect) called Information Is Beautiful published a post titled How Much Do Music Artists Earn Online.
The title of post and the data within the accompanying chart is accurate enough to be interesting. However I vehemently disagree with the premise, which seems to (unintentionally?) imply that somehow streaming, Last.FM or Spotify spins (or any new music technology) equate to something negative. Bullshit.
Thanks to my first true friend Grasmaand, for the last twenty years; as I have moved from industry to industry, I have carried the image of a Tibetan windhorse with me from one venture to another.
Hard work, relationships and creative output have never gotten me where I wanted to go; it’s always been a windhorse that carried me someplace else.
Strangely enough, the destination was never a place where I intended a go; it’s just a place I ended up.
Dave Kusek, the author of The Future of Music, is a man who needs no introduction but just in case you don’t already know him he’s Vice President at Berklee College of Music and he is responsible for managing the online music school, Berkleemusic.com. He also recently launched a new service that helps musicians empower themselves called, Music Power Network.
Since he is a prolific blogger, futurist and strategist, I wanted to ask him his opinion about some of the hottest buzzwords in the Music Business Today: The Cloud, Topspin, Hype Machine, SoundCloud the death of MySpace,
If you think fans will buy obscure, under-branded and highly unique items, think again…
I just read another great interview from Rick Goetz (Musician Coaching). This interview was with John Mathiason from Cinder Block. Cinder Block handles merch for artists like Kid Rock, the Dixie Chicks, the Pixies and many others.
It’s probably safe to say that John knows what he’s talking about when he claims fans prefer big logos. Here’s a quote:
I discovered something early on in terms of how product development works, and it was really interesting. Bands would over-think designs and what they wanted to present to their fan base, and it would always be something cool and indie and something somebody in the band would wear. The problem was, nobody would ever buy it. It looked cool, and it would be something somebody in the band would wear, but the fans weren’t interested in it. They wanted something that had a big giant logo on it and is some sort of statement about, “I’m a member of this club.” If you’re walking in with some t-shirt that doesn’t say the band’s name on it and is hidden someplace, you’re not really expressing that. What always ends up selling is a band’s logo.
The entire post is informative and worthwhile reading for any artist.
How To Make Your SXSW Sticky! Advice From The Indie Max 100 Experts on How To Keep Your Conference Alive
So you FINALLY went to SXSW, and now after days of music, food, panels and networking (*phew*), you’re back home. So what can you do now to maximize your time spent in Austin? Here are a few pieces of advice. Plus a few photos I took at SXSW 2010 - Full album on Facebook
AFTER YOU GET HOME
Create Your Own Lasting Media
So, no blog covered your performance? No photographer snapped your photo for Rolling Stone? That’s OK! Make your own media around your experience at SXSW. Write up a blog about what you did, and who you met, and post it on your MySpace, Facbook and Last.fm. Snap photos and post them on Facebook and Flickr with tags, or record some videos for your YouTube Channel! Let your experience live online for years to come!
- Ariel Hyatt
There’s a simple truth at the heart of the music business. It’s the key to success in music marketing and retail as well as to gig promotion, media coverage, buzz and, most importantly, the sale of music online and off.
It has been true since the beginning of the recorded music business and it is still true today. It stands, unscathed by the world wide web, impervious to the sands of time.
It’s a simple 3-step principle, and it is at the heart of all music business success.
Have you heard of Chat Roulette? It’s the latest web site to create a major buzz in a very short period of time.
In a nutshell, Chat Roulette allows anyone with a webcam to log on and randomly be connected live with other people on the site one by one. If you don’t like who you’re connected to, you click “Next” and get another random paring.
It’s been widely covered (and made fun of) in the media. But I, along with a lot of online marketing people, thought it was a flash-in-the-pan novelty site with no possible self-promotion value. How could you possibly make use of such random connections?
If there is one thing I can say with absolute certainty about using your computer it’s this: IT WILL FAIL.
Duplicate all of your files and put them somewhere safe. Off-site backup is an ideal solution. Homes and offices get burgled, damaged or burned to the ground. Your insurance company will not be helpful in this regard. Get all of your music files, all of your business documents and all of your photos and make sure that if the worst happened to your computer(s)… you would at least be able to cope.
The Indie Maximum 100 Goes To Texas ...Industry Experts & Musicians Dish Out Their Best SXSW Tips - Part 2: While You Are There
Now that you know what to do to prepare before you get on the road, you need to know what to do while you’re there! Here’s what the indie Maximum 100 experts have to say:
WHILE YOU ARE THERE
Go With The Flow
Don’t bother jotting down the bands you want to see because chances are, you will not make it to most of them. You’ll be on your way to see the band you “must see,” and you will absolutely run into someone you know on the street, then one thing leads to another, and you missed the show.
As a follow up to last week’s The SXSW Survival Guide, I’ve decided to take some of the best tips from some of the experts of today’s music industry and provide them for you here! I took the time to talk to some of the contributors from our 2009 Indie Maximum Exposure list to see what they had to say.
Over the next several days, I will be posting all-new tips that you can use to maximize your South by Southwest experience.
In Defense Of 1,000 True Fans - Part VII - Ellis Paul - 300 Fans = $100,000 in Contributions The Ultimate Testament to Fan Loyalty
When I first heard that Ellis Paul an artist I have know about for years and seen one a few occasions raised $100,000 I was amazed…I had to get the story. Here it is.
Ellis Paul is an American singer-songwriter and folk musician. To date, he has released 16 albums and has been the recipient of 14 Boston Music Awards. He has published a book of original lyrics, poems, and drawings, and released a DVD that includes a live performance, guitar instruction, and a road-trip documentary. As a touring musician, Ellis plays close to 150 dates each year and his extensive club and coffeehouse touring, together with radio airplay, has brought him a solid national following.
Rachael Klien from Ellis’s management team answered these questions for Ellis while chatting with him on the phone while he drove from Virginia to Atlanta
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