- Dillon Roulet | The Musician of Oz
The great and powerful, Wizard of Oz, presented himself as a supernatural, omniscient being. However, he was revealed to be a much different individual, operating a complex facade of smoke screens and holograms, without any real power. Musicians can put themselves in the same position as Oz did, by abusing the gap between the digital and dimensional worlds.
In some of my other articles, such as How to Book SXSW, I mention the importance of playing often. However, I need to add a disclaimer: it isn’t just about the quantity of shows plated, it’s also about the quality. While in theory, it sounds good to perform as much as possible because you can gain more exposure, the results can be quite different.
There is such a thing as playing too often, especially in the same market. Here are some of the biggest reasons why you should limit the number of shows you play:
This article was written by our intern Benjy Jean Baptiste about his own experience as an artist manager.
For independent artists, Youtube can be one of the most powerful platforms available for promotion and exposure. Of course, it is also one of the most difficult platforms to garner any significant growth and attention.
This challenge was no different for 23 year old hip-hip artist, and Brooklyn native Rob Scott.
As his manager, it was my job to figure out how to bring his dream to fruition. Without any assistance from record labels, we began to effectively use YouTube as a platform to get Rob Scott noticed.
Within the first couple of months, it was painful to notice that his long nights in the studio would only result in his songs receiving 11 views. To make matters worst, the 11 views I am speaking about came from the friends and family that was in the studio with him.
The Music Industry
Thinks Out Loud
David Roberts:Local Networking for Musicians
Tommy Darker: The Rise of the Musicpreneur (Part 2/3)
One of the great things about the digital music revolutions is that it opened the doors for indie musicians to cheaply and effectively distribute their music to a wide audience, without having to invest in physical CDs and records. And yet, many have felt that the digital revolution has deprived albums of their visual and tactile components and depersonalized the experience of music ownership.
Some artists wanted to hear more about the subject, so here’s part #2.
In the first part of the Rise of the Musicpreneur, I highlighted the business and online assets a modern music artist should take care of.
Today, I will touch upon the practical side of the topic. It has to do with the agenda every artist should maintain in regards to Marketing, Live Performance, Creation and Fans.
Networking is the best way to get ahead in “the biz.” It isn’t all about sending your music to Pitchfork and blogs to hope it gets some airplay in the corners of the internet. It’s about talking to the people who matter most in your town to help each other out and to build a core fan base you can build from in the coming months.
The Music Industry
Thinks Out Loud
This is a very different blog post than you’re used to getting from me. But after the events of this week, I feel compelled to share this with you …
Seriously. Do you give your best to your art?
Maybe you do creative work for yourself, maybe you do it for others. Maybe it’s a mix of the two. In any case, whatever you’re up to, if you’re not serious about it, it probably won’t amount to a hill of beans.
Sound a bit harsh?
Yes, it is. Go ahead, test it yourself. See if you end up playing Nickelback covers at weddings, or scribbling half-baked sonnets after an awesome night of PBRs. See if you find yourself hanging out at Starbucks talking to no one in particular about the novel you haven’t started yet.
Not the prettiest sight.
But there’s hope.
A few weeks ago, I posted about The Most overrated Things in a Musician’s Career. Due to some requests, I’ve decided to write about the most underrated things that we often don’t think about or use to the fullest extent. Like my previous article, there are a number of things that depend some time or commitment. However, unlike the “overrated” list, these are all things that you can probably never have too much of.
It was towards the end of a long, cold, 2 month tour around Europe promoting my new album, just about to head to Portugal to finish off and enjoy a bit of sun. I got an email from a fan in Switzerland saying something like “Hey, check out this video, it’s pretty cool but the best part is the music ;-)”
I clicked the link and it lead me to a video on Eurosport/Yahoo Europe. The video was by Red Bull and was of a guy called Daniel Bodin doing an amazing 220ft jump on a snowmobile, from an Olympic ski ramp. The music behind it was my song “What Am I?” from my second album “The Rooftop Recordings.”
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