I’m often amazed when I go to an artist’s website, and I look around, and I’m trying to find basic press information and I can’t.
It seems that in the age of Twitter, Facebook, and Facebook Fan pages, and constantly focusing on your two-way conversations, we’ve forgotten the important basics.
This is a revised excerpt from my book, Music Success in Nine Weeks, (which, btw 65 artists are blogging their way through I’m proud to say) and it talks about an asset that no matter what we all face with new digital solutions, new platforms and apps that we’re going to be forced to learn, we should always remember: Your press kit.
It’s up to you to post your press information clearly and succinctly, so that you’re easy to find and write about. Posting an accessible press kit to share with journalists and new media makers( bloggers, podcasters, etc.) is good common sense.