I’m a Coldplay fan.
So before Vida La Vida/Death and all His Friends was released, I wanted to hear some tracks. I saw the apple commercial for Vida la Vida and thought there may be a live version of the whole song somewhere on YouTube. I didn’t find an official live version, but I did stumble on a cover by this band called Boyce Avenue.
I was impressed that they had learned the song before it was officially released because they knew Coldplay fans would be searching for it. I took a look at more of their videos and realized they were covering nearly every top 40 song there was. These covers were all generating over a million views