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Monday
Jul222013

Thom Yorke vs. Spotify: Rebel Without a Plan 

More subscribers, more problems. As Spotify continues to grow, in both users and catalog, so do its detractors. Thom Yorke and producer Nigel Godrich recently took a stand against the streaming music service, citing that it’s “horrible for new artists.” 

We’ve seen this before.  The Black Keys recently refused to put their newest album “El Camino” on Spotify citing its detraction from album sales.  

There’s a common thread here.  Only established bands who have already made their money are the ones taking the stand against streaming music.  New and upcoming bands are more willing to cast a big net to get ears to their music. It’s been proven time and time again that artists make more money off touring than album sales, so why not do everything you can to maximize your exposure to potential new ticket buyers?  

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Saturday
Jul202013

MusicThinkTank.com Weekly Recap: 7 Ways to Double Your Fan Base & More

Thursday
Jul182013

5 Marketing Ideas for Your Band for Under $50

I know how tough it is for an indie band to find the funds to put up flyers around town, print promotional CDs, etc. That’s why I’ve come up with 5 marketing ideas that could either be copied, expanded upon, or used to inspire more creative juices to come up with some clever marketing tactics of your own. Not saying these ideas are anywhere near perfect, but if you’ve got the balls to give them a try, let us know how they go! The point is to get creative.

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Wednesday
Jul172013

Five Essential Tips for a Successful Kickstarter Campaign

From no-name garage bands to established rockers like The Dresden Dolls’ Amanda Palmer, crowdfunding on sites like Kickstarter—where artists of all stripes offer fan-friendly incentives to get their followers to essentially executive produce tours, albums, music videos, and so on—is becoming an increasingly effective model for bankrolling endeavors in lieu of ever-decreasing record label support.

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Tuesday
Jul162013

The Ultimate Guide to Band Merchandise

These days, merchandise sales make up a pretty big portion of most touring acts’ income. The staples of CD’s, shirts, and stickers have become even more important as income from performing has gradually dropped. There are many tips out there of what bands should order and how they should sell their products, but there doesn’t seem to be much on how to get the best possible pricing from vendors, how to calculate prices, or how much product should be ordered before a tour.

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Monday
Jul152013

7 Ways to Double the Size of Your Fan Base

One thing that fascinates me about how bands develop is the ‘leaps’ where a band grows exponentially over a short period of time. Very few bands grow at an incremental rate their whole career – but what causes these leaps?

In practical terms, how can you double or triple the size of your fan base in a short period of time? 

I urge you to not just read this post and go back to browsing Twitter. No one builds their fan base by clicking on links all day. You build your fan base by taking action – testing and learning what works, and eliminating what doesn’t. Try something new today.

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Saturday
Jul132013

MusicThinkTank.com Weekly Recap: Give Your Fans Warm Fuzzies

       

Wednesday
Jul102013

Give Your Fans Warm Fuzzies

Let me introduce myself: My name is Corie Kellman. I am a music lover, working at Cyber PR® as the Director of New Artist Relations. I review artists project submissions and work to connect them to the Cyber PR® services that are right for them, getting them one step closer to their goals. However; first and foremost, I am a fan and I understand the value we bring to the success of an artist. Musicians would be nothing without their fans. Fans are just as important (if not more) than the artists’ teams.

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Saturday
Jun292013

MusicThinkTank.com Weekly Recap: 6 Things Musicians Should Know & More

Wednesday
Jun262013

6 Things Musicians Should Know That They Don’t Teach You in Music School

“The difference between school and life? In school, you’re taught a lesson and then given a test. In life, you’re given a test that teaches you a lesson.” - Tom Bodett

Music schools might be great for really helping you fine-tune your musicianship skills, but there are some lessons that they don’t cover which you’ll need to know for your career. Here are six things that you should know that aren’t covered in curriculum:

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Tuesday
Jun252013

Streaming: What Netflix Can Teach The Music Industry

It has become commonplace to hear artists, management, agents and labels complain about how streaming will crush the music industry.  This same mentality arose during the transition into the CD and digital downloading eras.  Don’t fear the numerous myths that have saturated our industry, streaming is not evil; merely different.  And it is about to become the next powerhouse, quite possibly changing music distribution in a way never seen before.  This transformation has already commenced in television and film.  The music industry has fallen behind, but is quickly catching up with vengeance. 

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Saturday
Jun222013

MusicThinkTank.com Weekly Recap: Twitter #Music Is a Dud & More

Thursday
Jun202013

51 Female Music Entrepreneurs Share Their Best Advice (Part 1)

Today is my birthday and, each year, I love to take a moment to reflect on the year behind, the state of the music business, and my love for music.

A few months ago, while everyone in the world I know went to SXSW, I took myself to a quiet beach for a few days to think, to write, and to and recharge.

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Thursday
Jun202013

Social Media From The Aussie Perspective (Guest Post)

Ariel here…

I got back from Australia last week after an amazing 2 week journey on the 3 Wise Monkeys Tour with Ralph Murphy & Tom Jackson. Along my journey I re-connected with artist and social media coach Rose Wintergreen, who guest tweeted my entire 6 hour presentation with gusto. She and I got to chatting after the seminar and she gave me some great insights on her experience as an artist and coaching artists in Australia.

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