It happened a few weeks ago in Australia. I was standing at the opening cocktail reception for APRA’s Song Summit Music Conference overlooking Darling Harbor in Sydney, and I was chatting with a perfect stranger (who it turns out is a very famous Australian musician with quite a few top 10 hits in Oz). Noting my foreign accent he asks “What brings you here?” “I teach artists about online marketing and social media.” I answer sheepishly, because this news is not always met with elated enthusiasm.
Him: You know one thing I have noticed about Social Media and marketing…
Me: What is that?
Him: I noticed that you don’t really have to be a great artist or well respected by your musician peers to succeed now a days – you just have to be really good at marketing and you get more success than you ever would have in the past.