Whenever I read about effective social networking for artists, I see the same few discussions concentrating primarily on examples of people who had traction prior to the use of social networks and found that they were able to continue to build their fan base using these tools.
Amanda Palmer is the most common example. She is excellent at engaging her fans and followers, but she has many of those fans and followers because of the significant backing of a label. While her path is interesting, and it does provide useful lessons for artists just starting out, I don’t think all of her techniques and approaches apply to the beginner. As such, my goal here is to discuss some of the things that I, as a more unknown artist, have found effective in building and maintaining a modest following.