The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.
With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?
The Music Industry
Thinks Out Loud
“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.
This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.
Sometimes, we need to get our priorities straight. Sometimes, we need to learn to say “no” to the good so that we can say “yes” to the best. Other times, we need to not let perfection get in the way of productivity. How do we sort it all out? What do we need and when do we need it?
Let’s go over the most overrated ideas, services, and opportunities in a musician’s career. Please note: not all of these things are useless. In fact, some are quite essential but they should only be pursued at the right time. So, let’s get this thing going:
This article was co-written by Ariel Hyatt and Jon Ostrow.
“80% of marketers begin with tactics instead of goals” – eMarketer Report.
One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.
We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.
So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…
And you know what the first thing we ask is?
Got another treat for you today folks. This training, The Musicians Guide To YouTube Marketing: Audience Development and Video Promotion for CREATORS is taken directly out of my high end Masterclass for Modern Content Creators – which you can sign up for F*REE here for a limited time. (until we’ve reached capacity for the number of people I can effectively serve for this class)
*I’m Jamie Leger, and if we haven’t already met, I’m here to hook you up with this caliber of content on the regular. You can sign up for my VIP Email List to get the latest premium content, as well as answers to your questions, and someone who really gives a crap that’s out here testing, (experimenting both personally AND helping others) and reporting what works and what doesn’t.
A musician-for-hire is someone who provides a service to an event coordinator, talent buyer, or group of people that caters to the event’s specific needs and generates a notable yearly income.
You know, the guy that’s singing “Don’t Stop Believing” in the background of a picture-perfect wedding reception, or the guy kicking off “Hava Nagila” at the most anticipated Bar Mitzvah of the year. Even the cover band at the coolest bar in town is an example of musicians-for-hire work. There’s plenty of work like this out there for us to make a living from - but how do you set yourself apart from the rest of the bands trying to compete for these kind of gigs?
Well, although there’s no short answer, there are several steps you can take to set yourself ahead of the competition and create a “wow-factor” for yourself. Indulge:
Music is valuable for triggering emotions and shaping our mood, but the market laws are different. There’s no silver bullet on how to add scarce value to a musical composition in order to make it marketable. There’s a yet unexplored territory though, and it lies in the power of perception. Brands resist commoditization by skillfully adding value to what they offer, changing people’s perception. In other words, enter Premium.
The Music Industry
Thinks Out Loud
Written by Jem Bahaijoub
As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….
If you do a scan online, you can find many articles about how to interview a band and what kinds of questions to ask a band, but there aren’t many things about what bands can do to prepare for and leverage an interview. I’ve done a fair share of them, both as the interviewer and the interviewee, and wanted to share some experiences with you so you can maximize the interview.
It’s still technically winter-time at the time of writing this post, but before you know it, it’s going to be spring and there’s a good chance that you’re thinking of releasing a new album. I’ve read at least a dozen articles with people who make sweeping claims like “Don’t release in January” that quite honestly don’t have any idea what the hell they’re talking about. When you should release your album depends on A LOT of factors and there’s no simple reason why you should pick one month over another. It all has to do with what your plans are AFTER the release. Let’s take a look.
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(Updated January 13, 2016)