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Thursday
Nov152012

Has The Quality Of Music Changed? 

In a digital world where we have music such as Gangnam Style and ‘Friday’ by Rebecca Black… It’s hard not to observe that the music landscape has drastically changed in the last few decades because of the internet. But, is trying to create the next ‘viral hit’ impacting on the quality of the music of today?

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Wednesday
Nov142012

Alternative Entrepreneurship

Entrepreneurship yields awesome results — when it works.

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Tuesday
Nov132012

Artist Managers Management Contracts

Music Managers & Management Contracts

THINGS TO WATCH OUT FOR

For many artists and bands the first contract that they have to face is the management contract. The manager will have a lot of responsibility and possible control so it is vital to get the right person and the right agreement.

The manager may come from various backgrounds – he’s a friend of the band, works already in the music industry, is an entrepreneur from a different industry or just has heard about the band’s potential and swoops in.

A manager should have one of the following but ideally all:

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Monday
Nov122012

5 Things All Musicians Need BEFORE Starting a Digital PR Campaign

For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media  

While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.

In order for a PR campaign to truly be successful, you must have the 5 following assets:

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Saturday
Nov102012

MusicThinkTank.com Weekly Recap: 5 Things You Can Learn From Your Day Job & More

Wednesday
Nov072012

5 Things You Can Learn From Your Day Job in Your Music Career

Martin Atkins, touring artist and author of the book Tour:Smart, recently did an interview with CD Baby President Brian Felson where he basically said: keep your day job! 

I agree - it’s important to be strategic about your job so that instead of “quitting” your day job, you can replace it with another career: music. However, as long as you are there, it’s important to pick up as many skills as possible that will be useful to the working musician. Here’s a list of things that you should be learning from your day job:

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Tuesday
Nov062012

Tom Hess Music Career Advice Interview And Review

Build A Successful Music Career By Reading This Tom Hess Interview & Review

By Ryan Buckner

Are you determined to fulfill your potential as a musician and build a successful music career? If so, it is likely that you continually hear various “words of wisdom” from the people you know on how to make it in the music business. These people often wish you the best, but the fact is: People who have not already had extensive success as a pro musician, likely do not really understand how the music industry works. On top of that, their advice may be detrimental to your music career dreams.

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Monday
Nov052012

How Musicians Can Save Money When Buying Instruments

In tighter financial times everyone would like to save some money on their musical purchases. This guide can help you save some money when shopping for musical equipment. So lets say you are about to buy some new instruments or some studio equipment, that can cost serious money when you opt for the best quality items. We are currently in a recession and it seems that there is some positive economic news of late on both sides of the big pond and that’s great. However most of us still need to watch the pennies and cents and there are ways that you can ensure you are getting the best possible deals on your equipment purchases. We can use the current situation to our advantage, as both musicians and retailers are experiencing the same economic conditions.

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Saturday
Nov032012

MusicThinkTank.com Weekly Recap: David Greenberg & More

Wednesday
Oct312012

What are the essential features of a hit record?

We have all heard those hit songs that can be considered ‘timeless classics’. Whether it’s a hip hop track, a rock classic or an 80’s power ballad, these songs share some essential features that ensure they will be on the airwaves for years to come. Obviously there is not one hard and fast rule for this as every song is different, but here is a list of features that many of these hit records share.

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Tuesday
Oct302012

The Social Media Bandwagon: Everybody "Likes" a Winner

Mumford & Sons released their 2nd album Babel a few weeks ago. It’s hard to know what any listeners think of it. But one thing we all seem to know — Babel sold 600,000+ copies in its first week. That statistic was re-blogged and re-tweeted thousands of times, blindly hailing “the best debut of 2012.” Everybody {likes, re-tweets, +1’s} a winner.

Does a splashy debut lose significance as media transitions from the physical to weightless digital? We’ll get to that later. In any case, debut has replaced legacy as a benchmark of worth.

Artistic works that build their audience slowly and sustain it for long periods are becoming rare. Most works live and die with their debut. Open big or enjoy staying under the radar. In music, Adele’s 21 is the most recent outlier. No one saw it coming, and then nothing could displace it for more than a year. In the back catalog, Pink Floyd’s enduring hit Dark Side of the Moon returned to the Billboard Top 200 (at #156) for the week ending 21-Oct-2012. That’s 817 (non-consecutive) weeks on the chart (more than 15 chart-years).

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Monday
Oct292012

Resume? Resume? I Don't Need No Stinking Resume

Well, of course you do, but aim to have a boatload of material so you don’t have just your resume to show prospective employers. And then, during your first job, find time to do your own thing, by any means necessary, so that you don’t really need that resume after that. I landed the second job of my career with the film production house, Second Story Television without any resume at all. That was because I started that company with a few friends after gleaning enough experience and connections from working at a small film production company/ad agency based on the famed Madison Avenue in NYC. And jobs after SST were mostly pulled in from my network of friends. That’s the key and the underlying thought behind this bloggette: building your career, yourself, again, by any means necessary.

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Saturday
Oct272012

MusicThinkTank.com Weekly Recap: What's The Story? & More

Thursday
Oct252012

Animation, Art, and Music Videos

The potential for animation to express a deeper, more poetic reality than film has been evident since the days of Walt Disney. These days, music video producers are beginning to utilise animation for this purpose too.

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