My last article on Jango sparked spirited discussions on the Just Plain Folks and CD Baby forums, and in the comments. Words like “scam” and “payola” are recklessly thrown about. We need to dispel these unfair and inflammatory accusations before we can have an honest debate.
Is it a scam?
Absolutely not! It is a service that delivers everything it promises. Jango sells airplay, not results. To put it in perspective, I’ve spent $4,000 on Taxi since becoming a member in 1997. I’ve had over 100 forwards, but no deals. I’ve spent $7,000 on traditional radio promotion, with literally nothing to show for it. That doesn’t mean that Taxi and traditional radio promotion are scams. They just haven’t been effective (YMMV).
Is it payola?