Writing an excellent pitch letter is really an art form in itself. Popular music bloggers receive TONS of e-mail daily, and it’s impossible for most of them to read and respond to every single submission that they get from an artist. So how do you stand out in the crowd, and make sure that bloggers open up YOUR e-mail while scanning their inboxes?
First and foremost, your pitch letters have to be personalized. This doesn’t mean that you have to start from scratch with every e-mail you send, but there should be at least a sentence or two (preferably a paragraph) tailored specifically to the blogger you are e-mailing. Your pitch needs to sound more like a conversation, and less like an actual pitch. If your e-mails usually sound dry and generic, then you’re e-mail will be instantly lost, forgotten about, and/or deleted from the blogger’s inbox. Here are (in my opinion) the ESSENTIAL steps to follow in order to craft the perfect music blog pitch letter: