I’m just back from an amazing trip to Los Angeles where I attended and spoke at the ASCAP Expo. I also hosted a networking mixer at the house for 50 musicians from my community in Brooklyn and so I have been thinking a lot about community lately, and I have some thoughts:
Every artist has three separate communities.
Community #1: Your Super Fans
These are fans who are primarily Your Live Audience.You know them by name. If you play out live, they attend your shows regularly, and buy many things you offer (not just music). If you have a street team they are on it and they evangelize strongly on your behalf.
Community #2: Engaged Fans
These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, etc.
Community #3: Ambient Fans
These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, MySpace, Last.fm, etc. but don’t actively communicate with you and may not have ever even heard your music (yet).