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Tuesday
Oct302012

The Social Media Bandwagon: Everybody "Likes" a Winner

Mumford & Sons released their 2nd album Babel a few weeks ago. It’s hard to know what any listeners think of it. But one thing we all seem to know — Babel sold 600,000+ copies in its first week. That statistic was re-blogged and re-tweeted thousands of times, blindly hailing “the best debut of 2012.” Everybody {likes, re-tweets, +1’s} a winner.

Does a splashy debut lose significance as media transitions from the physical to weightless digital? We’ll get to that later. In any case, debut has replaced legacy as a benchmark of worth.

Artistic works that build their audience slowly and sustain it for long periods are becoming rare. Most works live and die with their debut. Open big or enjoy staying under the radar. In music, Adele’s 21 is the most recent outlier. No one saw it coming, and then nothing could displace it for more than a year. In the back catalog, Pink Floyd’s enduring hit Dark Side of the Moon returned to the Billboard Top 200 (at #156) for the week ending 21-Oct-2012. That’s 817 (non-consecutive) weeks on the chart (more than 15 chart-years).

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Monday
Oct292012

Resume? Resume? I Don't Need No Stinking Resume

Well, of course you do, but aim to have a boatload of material so you don’t have just your resume to show prospective employers. And then, during your first job, find time to do your own thing, by any means necessary, so that you don’t really need that resume after that. I landed the second job of my career with the film production house, Second Story Television without any resume at all. That was because I started that company with a few friends after gleaning enough experience and connections from working at a small film production company/ad agency based on the famed Madison Avenue in NYC. And jobs after SST were mostly pulled in from my network of friends. That’s the key and the underlying thought behind this bloggette: building your career, yourself, again, by any means necessary.

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Saturday
Oct272012

MusicThinkTank.com Weekly Recap: What's The Story? & More

Thursday
Oct252012

Animation, Art, and Music Videos

The potential for animation to express a deeper, more poetic reality than film has been evident since the days of Walt Disney. These days, music video producers are beginning to utilise animation for this purpose too.

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Wednesday
Oct242012

Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media

Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora.

Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media.

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Tuesday
Oct232012

Charting the Course: A Radio Promo Discussion – Michael Addicott of Pandora

Welcome back to the sixth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with David Avery, President of Powderfinger Promotions.

Today we hear from Michael Addicott, Manager of curation at Pandora.

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Tuesday
Oct232012

Building Context for Your Creative Work

Why do you make music? Write books? Make films? You might know, you might not. Either way, you do it for a specific reason. Maybe it’s to explore. Maybe it’s to affect other people. Maybe it’s to inject a little fun and excitement into your life.

That reason gives your creative work context. So does your interest in sharing what you do. If you share your work with your family, that’s context. If you share it with your friends and acquaintances, that’s context, too. If you share it with everyone you can, every chance you get, like an Energizer Bunny of sharing, that’s context, as well. And if you keep it to yourself? That is a context all its own.

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Monday
Oct222012

Charting the Course: A Radio Promo Discussion – David Avery of Powderfinger Promotions

Welcome back to the fifth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

On Friday we spoke with Adam Lewis, Co-Founder of Planetary Group.

Today we hear from David Avery, President of Powderfinger Promotions, an indie radio promoter and publicity firm!

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Monday
Oct222012

What’s The Story? The Value Of Storytelling In Music Promotion

Mark Knight is the founder of Right Chord Music, a management and consultancy business. The company was created with the aim of helping independent artists like The Daydream Club promote their music using insights gained from the wider marketing world. In this article Mark introduces the concept of story telling in brand advertising and shows how creating a story can help independent artists promote their music more effectively.

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Saturday
Oct202012

MusicThinkTank.com Weekly Recap: The Cyber PR Interview Series & More

Friday
Oct192012

Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group

Welcome to the fourth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Dave Cool, Director of Artist Relations at Bandzoogle.

Today we hear from Adam Lewis, Co-Founder of Planetary Group, an artist development and radio promotions firm based in LA and Boston!

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Thursday
Oct182012

Charting the Course: A Radio Promo Discussion – Dave Cool of Bandzoogle

Welcome to the third of the seven-part Cyber PR® interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Jesse Kirshbaum, Founder & CEO of New Universal Entertainment (NUE) Agency.

Today we hear from Dave Cool, Director of Artist Relations at Bandzoogle!

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Thursday
Oct182012

Tips for become a recording studio session musician

A session musician typically plays for multiple bands and artists. Many musicians dream of becoming a session musician, sitting in on cool gigs, travelling with different outfits and generally being respected by their peers.

As you can imagine, session musicians need to be able to play many styles of music and need to be proficient in all of them. But what does it take to be a session musician?

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