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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Thursday
Jan212010

TuneCore politely smacks down TommyBoy and Nielsen

About 1,500 artists break the “obscurity line” each year. Less than 1% do it on their own.  Not so fast says Jeff Price, the CEO of TuneCore. 

Seems like TuneCore has the success measurement numbers that Nielsen is (completely) missing.  Read Jeff’s latest post.  Quotes below:

Click to read more ...

Monday
Jan182010

My first ReverbNation street team mission

I love ReverbNation. I could write a dozen articles on the various tools they provide for artists. For now I’ll focus on one I just tried for the first time: Street Team Missions.

Whenever a fan subscribes to your mailing list, they’re given the option to join your street team. You create missions to direct your team’s promotional efforts on your behalf, and they compete against each other for rewards of your choosing. ReverbNation manages the whole thing automatically by measuring plays, widget clicks, banner impressions, and mailing list signups.

Sound too good to be true? I thought so at first, so I joined several other artists’ missions to get a closer look.

Click to read more ...

Monday
Jan182010

It's everything except our music that will make us the most popular place to hear music in the future.

In a recent post, radio industry guru Mark Ramsey (occasionally posts on MTT) offers this advice to the radio industry:

Radio competes in “a world where your music can be duplicated - song for song - by an endless parade of competitors, each more novel (and with better PR) than the next.  It’s everything except our music that will make us the most popular place to hear music in the future.”

Click to read more ...

Monday
Jan182010

What are the ‘Music Industries’?

The term ‘music industry’ is a misnomer. In reality the ‘music industry’ is not one industry, it is several independent industries. This is an important distinction because if we say that there is a “crisis in the music industry” it suggests an equal amount of misfortune for everyone (musicians, the recording industry, the live-music industry, Internet radio, etc.) and in fact this not true. Misuse of the term ‘music industry’ distorts the reality of the situation. For example:

Click to read more ...

Sunday
Jan172010

About 1,500 artists break the "obscurity line" each year. Less than 1% do it on their own.

January 15, 2009:  Tom Silverman (TommyBoy Entertainment) tells Rick Goetz (Musician Coaching - great blog by the way) that in 2008, 1,500 releases broke the “obscurity line” (sold over 10,000 albums). 

Out of the 1,500 obscurity-breaking releases, 227 artists broke the “obscurity line” for the first time ever.

Out of the 227 first-timers, 14 artists did it own their own; approximately 106 were signed to a major; the rest were signed to indies.

Check out Tom Silverman’s New Music Seminar in LA on February 2nd.

 

To be completely correct, the title above should have said: “1,500 releases break the “obscurity line” each year.”  No more posting late night for me.  Too many errors and typos.

Friday
Jan152010

The Futility of Flogging My Music Poem

Musician and Poet Julian Homer recently left this poem as a comment below Rhodri Marsden’s extremely popular post titled:

Please Buy My Record: The Futility Of Flogging Music

 

Music

To help with my thoughts and understanding
To get through each day with free abandon
I strummed a mortal chord
Which flowed like a meandering fjord

I abandoned all hope and set myself free
Destined to appear on MTV
With three chords and a black gig bag
I joined a band and tried to be rad

In our bubble of toil and trouble
We rehearsed forever The Wild Rover
With shut eyed ears to the outside world
And an arrogance from within us took over

Click to read more ...

Wednesday
Jan132010

TuneCore Rocks

Check out the post Jeff Price (CEO of TuneCore) just put up (quote below).

“According to Nielsen (self defined as “…the world’s leading marketing and media information company.”)  there were: “…106,000 new (music) releases in 2008”

In 2009, TuneCore released approximately 90,000 releases.  This means, if their numbers hold true, almost every single new music release in 2009 was distributed via TuneCore.”

Click to read more ...

Wednesday
Jan132010

Dear Rock Stars...

2010 is - rather tragically - shaping up to be the year when Rock Stars (and old-industry millionaires) complain about the state of music on behalf of ‘the little people’.

Here are three examples: Peter Waterman, in an interview with The Times, said that Spotify was a terrible thing. It, he says

“devalue[s] our artists, they damage this country economically, culturally and morally”

Why’s that then, Pete?

“The big stars are a tiny percentage; the rest are broke, including a lot of well-known faces. Who is developing new talent? Without money, new acts are strangled before they mature. We all suffer.”

This, from the man who made a multi-million pound career of writing and producing ‘hits’ for soap stars

Click to read more ...

Wednesday
Jan132010

Get Paid in 2010: Want To Increase Your Bottom Line? Focus On Your Fans!

Its here!  A whole new Decade :)

Paying attention to this article could be the difference between you making a little money off of your music in the New Year vs. making A LOT of money!

All of the current news surrounding the music business is still bad news.

But I think that this is a very exciting time to come up with some alternatives and some offerings for your core fanbase that could make you a lot more money.

The first step towards this is building rapport with your email list.

Which comes down to communicating regularly and consistently with your fanbase and then asking them for money only after you have built trust and rapport (when the time is right).

I have seen it thousands of times – artists that misuse their email lists and ONLY reach out to their fans when they have something to SELL them (a show, a new release etc.) but they never reach out to their fans for other reasons: to bond, share a funny story, or invite everyone out to the local bowling alley on a Tuesday night for a hang (I’m serious).

Click to read more ...

Wednesday
Jan132010

More evidence that the major labels have you by the nuts and bolts...

In a nutshell (no pun intended), this research reminds us that even if someone could find (for consumers) all the best (not rubbish) new independent music, those exposing new music to consumers must utilize established major label content to create a satisfactory listening experience (for most people).

Click to read more ...

Tuesday
Jan122010

Food For Thought - 2 Warner Music Execs Share $14 Million

Monday
Jan112010

7 Steps to Reaching Your Music Career Goals in 2010

People who succeed at greater levels don’t have some secret code and aren’t immune to the everyday obstacles we all encounter. What they do have is a different mindset and a different approach compared to the masses that get lulled into accepting stagnation as a way of life.

Since this is such a widespread issue (and one I wrestle with myself), I wanted to share my version of the Cycle of Success

Click to read more ...

Monday
Jan112010

Avoiding Avoidance

Do you ever dodge your creative work? Say, your practice time arrives, and you race off to do some chore. It might be a chore that you detest, but now it calls to you. Then, instead of refining your music, you start cleaning the house or doing whatever. If that scenario sounds familiar, you’re not alone. Artists of every sort contend with avoidant behaviors. Why do we sidestep doing what we love? The answer often stems from the nature of creativity.

Click to read more ...

Wednesday
Jan062010

High margin digital music products that won't be stolen...

It’s easy for me to imagine high margin digital music products that can’t be stolen (as they will be infinitely attached to some server somewhere).  If you have not seen this already, take a look at the Sports Illustrated’s tablet edition (concept video below).  Start planning your digital music industry future now.  Like all things internet, this stuff will eventually be accessible to everyone.  And, here are eight things I would put into one of these products…

Click to read more ...