As technology becomes an ever increasing part of our daily lives, the way we interact with the things we label as entertainment evolve as well. Whether substituting regular cable for Netflix or curating a coveted music playlist with Spotify, the consumer is consciously changing the way companies market to them. With the focus of most marketing initiatives shifting from web 2.0 to the era of data collection and mobile, it should be noted that most marketing initiatives and the archaic ways we try to get fans or consumers to engage with the product should follow suit. It’s no longer okay to just have a Facebook page where posts are made on a somewhat normal basis or a Twitter account where a tweet lives for thirty seconds. The shift to mobile and data collection has seen an increase in how fans want to be not only engaged with but to have the content of engagement be compelling.
This morning, I read an article that talked about how hot dog manufacturers have been closing six to seven digit sponsorship deals left and right, especially with local football and baseball teams. I immediately thought: how could a partnership like that be beneficial for everyone if my band got involved?
When I first wrote How to Get Sponsorships and Endorsements, I wanted people to stop thinking of the sponsor relationship as a one way transaction. It isn’t, it is a partnership. Unless you think of an equitable way for everyone involved to benefit from the relationship, you will not create lasting partnerships and you will not attract sponsors. People are starting to understand this about social media (it’s about conversation, interaction, engagement not just promotion), but that concept still hasn’t hit home in other areas. So before you go chasing down a company asking for money, really focus on developing these points:
1. The 4 Best iPad Apps That Can Make You A Better Musician
2. How To Develop A Hardcore Fan Base
3. Jeff Price Steps Down As Tunecore CEO In An Open Letter
4. Don’t Act Like an Amateur Band
5. Eight Ways To Compose Music More Effectively
If you are like me, you probably despise the fact that there is an endless stream of companies that are willing to place ads (through Google) on sites that rip off artists.
Now you can do something about it.
I’ve written many things about booking, such as a step-by-step guide on booking a tour and a few things on getting into SXSW, but what happens if you don’t have a massive history of touring the country? What if this is a new band and this is your first gig? How do you get started?
Here are some tips on booking your band’s first show:
The Music Industry
Thinks Out Loud
When I was in college, I held several part time jobs to make ends meet. One of those part time jobs was playing guitar at a few restaurants every month. Nothing glamorous, but I was happy to be playing guitar. I started keeping track of how much money I made on those gigs to see if I could justify quitting one of the other part time jobs.
It turns out keeping a detailed list of my music income has served me well over the last 10 years. I was eventually able to justify quitting all of my day jobs and become a full time musician, and since being a full time musician, I’m able to keep a finger on the pulse of my various streams of musician income. Just as a shop owner keeps track of her inventory and carries whatever products are in demand, I’ve been able to assess and adjust my inventory of music jobs that keep me in business.
Over the last 10 years the way I make a living has changed dramatically. I’ve never made a lot of money, but I’ve been able to make more each year despite the changes in the music industry and economy in general. Here’s my method and what I’ve learned along the way.
It seems like a week doesn’t go by without new proposals for streaming music services — some real, some imagined. Most services position themselves to be more convenient than digital downloads. Few promise better quality than CD audio. Therein lies the problem with listener-paid business models, a simple truth from the software industry that should be heeded.
When I got into the commercial software business, titles were delivered in boxes containing install discs accompanied by paper user manuals. From there it became commonplace to purchase a license key to download software and soft-copy documentation. It remains to be seen whether full-feature software can now be accessed solely through the cloud.
We’ve all been there. Struggling to come up with a melody or working out that perfect ending for your song. This is one of the most frustrating aspects of composing music, especially when you are working towards a deadline. This article contains a few suggestions on how to compose more effectively.
A while ago, I wrote a piece about The Unspoken Rules of How to Treat a Touring Band. Basically, it was some rules on courtesy between bands show share a gig. After going on a few more tours myself, I wanted to share some additional advice on how to make shows run a little more smoothly and how you can be a little more professional in your gigging.
Here are some assorted tips on the pro’s do it:
The Music Industry
Thinks Out Loud
- Barry Gardner: Cures for writer’s block
- Simon Tam: How to Develop a Hardcore Fan Base
- Alex Day: Jeff Price steps down as Tunecore CEO in an open letter
- Cameron Tyler: I’m With the Band: Tips for Traveling Success
Whether you’re a part of the band, a helpful roadie or just a follow-you-anywhere fan, traveling with a musical group can be equal parts invigorating and exhausting. If you’re preparing to hit the road with a band, keep some basic travel principles in mind to ensure your musical adventure is as stress-free as you can make it, despite the hectic schedule and nights of activity you’ll surely face on the road.
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(Updated January 13, 2016)