I’m a self-help & business book junkie and as you well know, Music Success In Nine Weeks is a self-help book for musicians. If you read my newsletters and dig my philosophies, this probably comes as no surprise. So, as I’m nearing a birthday in June, I decided to treat myself to a weekend with New York Times best selling author Michael Port.
I read Michael’s amazing Book Yourself Solid about a year ago, and I think all musicians who are struggling to make money with live shows should read it. I adore his teachings. So, when he e-mailed me and offered a private seminar for just eight lucky people, I took him up on it and had a phenomenal experience.
Here’s one of the golden nuggets I took away:
Marketing = Relevancy.
Social intelligence is an enormous part of being relevant and if people like you, they will naturally follow your marketing because you’re relevant to those people. Now, when you’re a musician this is difficult because your music may not at first occur as relevant to them (because they may not have heard it yet). This is where social media can become your best friend and your most useful tool for connecting to more fans because you can show what is relevant to you and therefore, relevant to them. Because social media is a fabulous, “keep in touch” tool.