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How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Tuesday
Mar232010

How To Make Your SXSW Sticky! Advice From The Indie Max 100 Experts on How To Keep Your Conference Alive

So you FINALLY went to SXSW, and now after days of music, food, panels and networking (*phew*), you’re back home. So what can you do now to maximize your time spent in Austin? Here are a few pieces of advice.  Plus a few photos I took at SXSW 2010 - Full album on Facebook

AFTER YOU GET HOME

Create Your Own Lasting Media
So, no blog covered your performance?  No photographer snapped your photo for Rolling Stone?  That’s OK!  Make your own media around your experience at SXSW.  Write up a blog about what you did, and who you met, and post it on your MySpace, Facbook and Last.fm. Snap photos and post them on Facebook and Flickr with tags, or record some videos for your YouTube Channel!  Let your experience live online for years to come!
- Ariel Hyatt

Click to read more ...

Tuesday
Mar232010

3 Timeless Steps to Music Business Success

There’s a simple truth at the heart of the music business. It’s the key to success in music marketing and retail as well as to gig promotion, media coverage, buzz and, most importantly, the sale of music online and off.

It has been true since the beginning of the recorded music business and it is still true today. It stands, unscathed by the world wide web, impervious to the sands of time.

It’s a simple 3-step principle, and it is at the heart of all music business success.

Click to read more ...

Wednesday
Mar172010

The 1st Musician to Make Amazing Use of Chat Roulette

Have you heard of Chat Roulette? It’s the latest web site to create a major buzz in a very short period of time.

In a nutshell, Chat Roulette allows anyone with a webcam to log on and randomly be connected live with other people on the site one by one. If you don’t like who you’re connected to, you click “Next” and get another random paring.

It’s been widely covered (and made fun of) in the media. But I, along with a lot of online marketing people, thought it was a flash-in-the-pan novelty site with no possible self-promotion value. How could you possibly make use of such random connections?

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Tuesday
Mar162010

No, do it NOW

If there is one thing I can say with absolute certainty about using your computer it’s this: IT WILL FAIL.

Duplicate all of your files and put them somewhere safe. Off-site backup is an ideal solution. Homes and offices get burgled, damaged or burned to the ground. Your insurance company will not be helpful in this regard. Get all of your music files, all of your business documents and all of your photos and make sure that if the worst happened to your computer(s)… you would at least be able to cope.

Click to read more ...

Saturday
Mar132010

The Indie Maximum 100 Goes To Texas ...Industry Experts & Musicians Dish Out Their Best SXSW Tips - Part 2: While You Are There

Now that you know what to do to prepare before you get on the road, you need to know what to do while you’re there! Here’s what the indie Maximum 100 experts have to say:

WHILE YOU ARE THERE

Go With The Flow
Don’t bother jotting down the bands you want to see because chances are, you will not make it to most of them. You’ll be on your way to see the band you “must see,” and you will absolutely run into someone you know on the street, then one thing leads to another, and you missed the show.

Click to read more ...

Friday
Mar122010

The Indie Maximum 100 Goes To Texas ...Industry Experts & Musicians Dish Out Their Best SXSW Tips

As a follow up to last week’s The SXSW Survival Guide, I’ve decided to take some of the best tips from some of the experts of today’s music industry and provide them for you here! I took the time to talk to some of the contributors from our 2009 Indie Maximum Exposure list to see what they had to say.

Over the next several days, I will be posting all-new tips that you can use to maximize your South by Southwest experience.

Click to read more ...

Thursday
Mar112010

In Defense Of 1,000 True Fans - Part VII - Ellis Paul - 300 Fans = $100,000 in Contributions The Ultimate Testament to Fan Loyalty

When I first heard that Ellis Paul an artist I have know about for years and seen one a few occasions raised $100,000 I was amazed…I had to get the story.  Here it is.

Ellis Paul is an American singer-songwriter and folk musician. To date, he has released 16 albums and has been the recipient of 14 Boston Music Awards.  He has published a book of original lyrics, poems, and drawings, and released a DVD that includes a live performance, guitar instruction, and a road-trip documentary.  As a touring musician, Ellis plays close to 150 dates each year and his extensive club and coffeehouse touring, together with radio airplay, has brought him a solid national following.

Rachael Klien from Ellis’s management team answered these questions for Ellis while chatting with him on the phone while he drove from Virginia to Atlanta

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Wednesday
Mar102010

Three Steps To Inexpensively Winning The Search Engine Game

Sites that are interlinked together are subwebs (subsets) within the World Wide Web.  Search engines rank and score websites by measuring the authority and the authenticity of every subweb on the Internet.
 
The stronger your subweb is, the higher your site will rank against keywords, phrases and concepts (as categorized and tagged) that occur on both your site and within your site’s ENTIRE subweb.
 
Authority and authenticity are weighed and measured by search engines that use complex and evolving algorithms that size (metaphorically speaking) the entire width, height, depth, complexity and the population density of your entire subweb.

Click to read more ...

Wednesday
Mar102010

Some good, old-fashioned advice

Last night, I had a really good Skype chat with Bruce Warila, and along the way, we started talking about some of our old blog posts. I hadn’t read any of my old stuff in ages. Pretty much since I wrote it actually, and I thought I’d have a flick through and see if there was anything interesting there.

I’ve been blogging since 2002, but I started specifically blogging about independent music business online back in August 2006 when I started New Music Strategies.

This was the first post I wrote - and while it’s a little dated (three and a half years is a long time on the internet), I think there’s some value in having another look at it. It’s essentially about looking for people that might be interested in your music, but in contexts that are not music-focused.

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Saturday
Mar062010

Ariel’s Tips On How To Advance Your Career at SXSW

I can not believe that March is upon us that means only one thing… It’s SXSW time again! Undoubtedly it will be just as full-on as last year with over 100,000 attendees expected to flood the venues and streets of Austin downing (free) Dixie and (free) BBQ and soaking up the music and the mayhem….

 If you are packing your bags for Austin Here are my tips for you (This guide is not just for SXSW; it’s also for any music conference out there!)

Click to read more ...

Wednesday
Mar032010

Rock Band Network authoring best left to the pros

After 45 hours of work over six weeks, my song is one of the 118 approved to be in the RBN Store when it launches. My last article laid out what it takes to get your song in the game, namely a deep skill set and lots of time. While I managed to clock in well under my 60-80 hour estimate, I had a considerable head start. Knowing what I know now, would I do it again?

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Friday
Feb262010

Do you have conference advice for musicians? Want to be in my SxSW talk?

Have you had some success at a music conference?

Could you distill a lesson from that success that you could share as advice to other musicians in under 2 minutes?

I’m doing the opening keynote-style one-hour talk at the South by Southwest Music Conference in three weeks, and I’d like to include you, if so.

Click to read more ...

Wednesday
Feb242010

3 Music Biz Mindsets I Learned From My 3 Year Old

The other day I had the pleasure to spend the afternoon with my son Elijah.

After hanging out and playing with him for a while, the scene turned pretty nasty when the talk of a lollipop surfaced.

Now, anyone who has kids knows very well that when the discussion around candy hit’s the table, you know you’re in for a tough negotiation. They usually nag until that sugar stick is firmly wedged in their mouth without interruption.

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Monday
Feb222010

What Do You Pretend to NOT Know About the Music Biz?

Does that seem like an odd question to ask? Read this and I think you’ll agree there are many times when you simply lie to yourself about the workings of the music business and how to find success in it. And it’s costing you big time!

Click to read more ...