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Saturday
Jul282012

MusicThinkTank.com Weekly Recap: Electronic and Hip Hop Better Suited for Music Industry & More

Thursday
Jul262012

Critical tech for musicians to take on the road

While on the road, musicians appreciate tech that’s easy to carry around, while full of functionality. A tablet is of the utmost importance for file sharing performances with friends and family. With the right apps, it can be used for developing compositions and jotting down ideas as well. A traveling tablet should have at least one organizational app to help keep things straight. Traveling typically leads to great observations, ideas and encounters, and with today’s technology, they can be recorded and shared with those far away.

There are many tablet apps available to help a musician compose. The following each have their own strengths and specialties and come highly recommended:

Click to read more ...

Wednesday
Jul252012

Electronic and Hip Hop Better Suited to The New Music Industry

Electronic Dance Music (EDM), and to a lesser extent Hip Hop, are much better poised to thrive in the new music industry than traditional bands (live guitarists, drummers, vocalists, etc). Lefsetz has been talking about this phenomenon for a while but it’s only been recently that the truth of his claims have become apparent..

Traditional bands have, and always will, exist. I’m not arguing that. What I am saying is that the environment for the new music industry is far more favorable towards electronic music than it is traditional bands. If we take equal amounts of each type of band, over time we’ll see more electronic groups for all of the reasons listed below.

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Tuesday
Jul242012

Why Copyright Is Evil

Copyright is dying – that is obvious to everyone. What isn’t obvious to everyone, especially in the music industry, is what a glorious and just outcome this is.

International copyright only came into being in 1891 – very recent considering the long history of music and the arts. And it was publishers – not artists – who convinced governments to foist the system on us. Prior to that, during monarchical times “copyright” was permission granted to writers by the king to print what was politically correct. It was government that introduced the entire concept of “idea ownership” – the basis of copyrights and patents – precisely so it could crush the ideas it didn’t like. Copyright has rotten origins.

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Monday
Jul232012

Musician's Arsenal: Killer Apps, Tools & Sites - Official.fm

There are so many companies creating audio players and widgets; some are great and some, well, not so much. But all we really want to do is just get our music heard. And while the magic player that ensures everyone hears your music hasn’t been created yet (be patient, I’m working on it), there are some that do a fantastic job of increasing the ‘share-ability’ of your music. One such player is Official.fm. Official.fm is a platform that provides artists the ability to create players and promo pages.

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Saturday
Jul212012

MusicThinkTank.com Weekly Recap: Boosting Views on Your Videos & More

Thursday
Jul192012

How to Stand Out: Go Really Big or Get Really Small

Most of the time, playing in the middle won’t serve you well. You blend in or stay stuck in a homogenous pattern. Sometimes, playing the extremes can help you cut through and serve the needs of a different audience.

Let’s consider what people use to watch television. In the middle are a lot of average-size TV screens. But on the edges you’ll find extremes. On one end are the huge flat screen TVs and home theater systems. On the other are iPods and smart phones with tiny screens that play video. They all serve a need and appeal to certain people at different times.

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Wednesday
Jul182012

Half a Million Downloads and 500,000 Dilemmas

Allow me to start at the end: And in the end, I feel conflicted about the project.  As I continue to build my songwriting career, I feel encouraged by the numbers.  500,000 people downloaded my music (and not the easy way - they had to create a profile on a single clunky website to get the songs).  400,000 people have watched my YouTube videos. I don’t care what anybody says - you don’t get those numbers with crappy music.  Someday, maybe, people will say, “Man, did you know that Dave Hahn had a million YouTube views before he ever had a hit?” On the other hand, in the two years I’ve been working on the project, I’ve made $673.02.

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Tuesday
Jul172012

Boosting Views on Your Videos and Engagement with Your Fans

I’m about to leave for tour with my band . However, I thought I’d share my newest idea for boosting traffic on videos and increasing engagement with fans. Specifically, I’m talking about the videos that our band creates while we’re on tour. In the past, we’ve had a partner sponsor our tour video blogs: we would do shout-out’s, promote their brand, they would get a link with every video, etc. This tour, we’re trying something different.

On this upcoming tour, our band is going to sponsor a different non-profit organization, charity, or Kickstarter project with every video. Here’s a step-by-step to what we’re doing:

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Monday
Jul162012

Can the Cloud Satisfy the Streaming Audio Demands of Bit Snobs?

Pundits say music ownership is passe. But if an army of music owners demanding high-fidelity and personal choice suddenly converted to streaming audio as their only music source, could the Cloud deliver? Let’s run the numbers.

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Saturday
Jul142012

MusicThinkTank.com Weekly Recap: The Rise of Vinyl & more

Where

The Music Industry

Thinks Out Loud

 

Wednesday
Jul112012

The Rise Of Vinyl

Sales of vinyl records are up in the United States and I have a theory on why some of us are going analog.

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Tuesday
Jul102012

How to Get a Sponsor or Endorsement: The Sponsorship Packet/Proposal Outline

Here’s a general outline/template that you can adapt to be more effective in your sponsorship packet. You should design your packet specifically for print as well as a digital file. The most important thing to keep in mind is the perspective of the sponsor: How does the proposal benefit them/their customers/their employees? What can you offer that is different than the other sponsorship proposals being sent to them? Is it easy to take action?

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Monday
Jul092012

Mobile Engagement With Applications

My relationship with my Blackberry is one of the most consistent and rewarding ones. I rely on my mobile device for operating nearly every aspect of my day from getting a map to my destination or texting my friends to let them know I will be late. Mobile devices govern many different aspects of a consumer’s life and interactions with the world they surround themselves with.

Because there is such an intimate bond between consumer and their mobile device, the mobile environment offers a new and exciting way for artists to engage with their fans. Fans interact with many of their social networking environments from the website’s native application to their device. With access portals for fans rapidly evolving with advances in technology, it is up to the artist’s to include these mobile engagement tactics in their digital strategies.

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