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Tuesday
Jun262012

How to Create a Successful Kickstarter Campaign

For many years, I’ve held some doubts about Kickstarter and crowd sourcing in general. For some artists, I thought it was a great fit for the culture of the band. However, for my personal band, I had some more reservations. I thought it could make the band look desperate or be a huge embarrassment if we ended up being pitifully distant from meeting the goal. However, we had a serious of setbacks that required large, quick funding and decided to give it a chance. Our band was able to raise $14,511 of our $10,000 goal for a new bus in 20 days. Here are some general thoughts, tips, and lessons learned:

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Monday
Jun252012

How To Make Your Facebook Timeline POP!

There is a fabulous feature that will help you highlight the things that happen throughout your life an career that you would like to post onto your Facebook Page.

This is a phenomenal tool for going back in time and recording important things in the history of your personal life, your band life, or anything you would like to have highlighted.

For artists that have histories with other bands this is doubly amazing because you can go back and create milestones for practically anything, and really build your story.

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Saturday
Jun232012

MusicThinkTank.com Weekly Recap: What if your Band only had One Fan & more

Thursday
Jun212012

Quality Is A Moving Target

Defining what exactly is “quality” music is an age-old process that never comes to a conclusion. The music that one person loves, another hates, and vice-versa. But now it’s possible for an artist to use that to their advantage.

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Wednesday
Jun202012

Are you reflecting on your goals as an artist?

The success of large Japanese manufacturing companies is largely attributed to the Eastern culture of reflection and open-mindedness. The leaders who design the future of companies like Toyota spend a great deal of time reflecting on the past and future – something that is not as highly valued in Western culture - where ‘action’ is the so called key to success.

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Tuesday
Jun192012

What if your Band only had One Fan?

What if every band had only one fan? What if live music was no longer available? What if there was no fame or money involved with music? What would you do?

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Monday
Jun182012

Rich Band, Poor Band - Why You Should "Invest" in Pull Marketing

There is a very famous (and powerful) book called “Rich Dad, Poor Dad”, by Robert Kiyosaki.  In the book, Kiyosaki explains that “poor parents” will recommend buying your home and “investing” $2,000 a month in your equity, instead of throwing it away on rent.  “Rich parents”, on the other hand, would encourage you to find a property that you can buy for $2,000 per month, and rent to someone for $2,500.

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Saturday
Jun162012

MusicThinkTank.com Weekly Recap: 4 Key Traits of Successful Independent Musicians & more

Thursday
Jun142012

8 Simple Steps to Formatting a Proper Press Release

Here in the Cyber PR® offices, we quite frequently have musicians about to release albums this fall for press release writing services. We no longer write press releases for bands, but wanted to at least give you the basis for how to do so properly, should you still feel the need to release one yourself:

A press release should be one page only and on letterhead (if you do not have letterhead put your logo or your record company’s logo at the top). Your press release should be formatted like this:

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Wednesday
Jun132012

The Indie Artist Launch Plan

Got your attention? Good. Now obviously there is no ONE path to launching a career as a musical artist, whether you are going the Indie Route or aim to get picked up by a Major Label…

But I fear that the overwhelming DIY concepts saturating the already overloaded artist/musician is causing analysis paralysis and/or an unneeded amount of complication surrounding what one really needs to do to build your foundation as an Independent Artist or Band.

Throughout this two part article series I am going to do my best to break the component parts down to understandable and slightly over-simplified concepts to leave you with what I believe you’ll find very valuable insight and a message that you can apply to your life/career in some helpful way.

Or, screw it… If you read this article, 4 million dollars will fall out of the sky and land on your doorstep, and the girl/guy of your dreams will instantly show up in your life… Ok. NOW you’ll read!

But today, in retrospect of what I know now, and from working with artists and bands to progress and develop their career, launch albums, and get more clear on what they need to do and as a DIY Indie Artist, there are a few things I would do differently to build the foundation of my musical career…

This is what I would like to share, and exactly what I would have liked to have had someone tell me eight years ago, so hopefully you will be able to benefit from this.

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Tuesday
Jun122012

4 Key Traits Of Successful Independent Musicians

Hi guys. Today, I want to share with you my views on some of the traits that makes an independent musician successful. While this isn’t a complete list of the things that they generally have in common, all of these things do tend to be defining characteristics outside of the fact that they have talent.

So read on, and see if you can incorporate any of the below points into your music career.

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Monday
Jun112012

Q&A: How Music Supervisors License Music

Following on from our Getting Music Placed in Film / TV post, many of our community were interested to find out more about the role of licensing’s gatekeepers – better known as music supervisors.

To get the lowdown, we spoke with the wonderful Season Kent - Music Supervisor at Clear Songs. Her recent projects include: The FighterLimitless,Dear JohnRevengeMacgruberThe Strangers and more.

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Saturday
Jun092012

MusicThinkTank.com Weekly Recap: Why Buying Followers is a Bad Idea & More

Thursday
Jun072012

Bands - Don't Contact Me, Unless...

I would love to take it as a compliment that so many bands send me email asking me to check out their music or come see them live.  It should mean I’m important.  Instead, I disregard most of it as spam.

Mile-long emails telling me about how so-and-so is the next hot artist blowing up all over my face.  New album press releases that assume I have 40 minutes to spend learning all about how some artist “grew up in the poorest regions of such and such area before ‘rising to fame’”.  It’s all hype that makes no sense given that you have only 80 fans on Facebook.

What is most annoying about these emails is that they’re not even addressed to me.  They’re sent to the Earbits customer support email address, and have clearly bcc’d the rest of the world.  Sometimes, they’re not even smart enough to do that, disclosing hundreds of email addresses to everybody else on the list.  These untargeted, long-winded marketing pieces are lazy, in some cases costly, and completely pointless. Stop sending them.

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