My relationship with my Blackberry is one of the most consistent and rewarding ones. I rely on my mobile device for operating nearly every aspect of my day from getting a map to my destination or texting my friends to let them know I will be late. Mobile devices govern many different aspects of a consumer’s life and interactions with the world they surround themselves with.
Because there is such an intimate bond between consumer and their mobile device, the mobile environment offers a new and exciting way for artists to engage with their fans. Fans interact with many of their social networking environments from the website’s native application to their device. With access portals for fans rapidly evolving with advances in technology, it is up to the artist’s to include these mobile engagement tactics in their digital strategies.