Mobile phones can be considered either an asset or a hindrance depending on whom you ask. At one point, mobile phones were only available in brick sizes reminiscent of the scenes in A Night At The Roxbury. Fast forward to the present day when mobile phones dominate nearly every facet of human behavior. They have disrupted how we communicate with one another, how we function in a work environment, and how we choose to spend our free time. You can’t walk by a crowd of people without seeing someone typing on their Blackberry or iPhone. With the amount of impact the mobile phone has had on daily life, it is only recently that this disruption has infiltrated music.
There are over 5.6 billion people in the world with cellphones. Statistically, if there are 7.1 billion people on this planet, that means three fourths of the entire human population have a mobile phone. With these kinds of figures and usage, there is a huge audience of people who have yet to be tapped for disruption and engagement. Through the use of mobile applications and successful leverage of mobile technologies, musicians would be able to reach an entirely new audience of people in a very personal way: mobile applications.