Whether you’re a part of the band, a helpful roadie or just a follow-you-anywhere fan, traveling with a musical group can be equal parts invigorating and exhausting. If you’re preparing to hit the road with a band, keep some basic travel principles in mind to ensure your musical adventure is as stress-free as you can make it, despite the hectic schedule and nights of activity you’ll surely face on the road.
I feel compelled to write this after hearing about Jeff stepping down as Tunecore’s CEO. I’m not clear on who his replacement is, but I’m going to say something that Jeff was once kind enough to say about me: he’s everything that is right with the modern music industry. He makes time for his artists. He breathes music. I’ve always seen Tunecore as a supportive family and there can be no greater home for my work, and Jeff is responsible for creating such a welcoming and encouraging environment for emerging talent.
I’m a big fan of the 1,000 True Fans theory. Whether or not you think that it is the key that unlocks your music career, it is always good to build an army of enthusiastic supporters who will fervently support your music. The best way for any company or new artist to grow their fan base is through referrals. The combined energy from a hardcore fan base can create some serious momentum (just look at the career of Justin Bieber or even the popularity of the book 50 Shades of Grey, both were launched by obsessed fans).
So how do you create that loyal, energetic army? Here are some tips:
Curing writer’s block is a common theme for musicians, authors, artists and creative people in general. I am going to provide some unusual means of getting some inspiration back for musicians specifically.
As a creative individual from time to time there will be difficulties in keeping the creative juices flowing from a music perspective. In many instances, music is inspired from feelings and the conveyance of that emotion. This is not just restricted to vocal music as instrumental pieces are also often born of a musicians’ head space with the intended goal of evoking similar sensations in the listener.
It makes sense to ensure you have means of refreshing your existential experience in order to have a ground for the expression of new ideas, sounds, arrangements and melody which are capable of proliferating your feelings through the music you compose.
Here are some ideas on how to refresh your musical head space.
I was recently invited to speak at a TEDx event. I spoke on the subject of fan experience. Here it is… enjoy!
Author Alistair MacLeod once said starting to write a story without a vision of its ending to guide him was like handing a cabdriver $20 and saying, “take me somewhere.” I was reminded of this when the largest African-American-owned bookstore in the USA abruptly announced it would close. If you are in either the music or consumer audio industry, there is a lesson here for you.
It’s not that sales are down at the Hue-Man Bookstore & Cafe in Harlem. In fact, co-owner Marva Allen said in a Marketplace Radio interview that “sales are up 37 percent.” Though currently successful, the store ceased operations because the owners recognized their business model is unsustainable in the long t
A while I ago, I wrote an article called “How to Book SXSW and Is It Worth It?”
Now that the application window for SXSW is open again, I think it’s time to revisit some of these concepts. First of all, if you read the previous article, you’ll know that I spend a lot of time discussing the appropriateness of your act applying for the festival. The committee that reviews applications looks at multiple factors to see if you are at an industry level worthy of the event. If not, you’ll be rejected fairly early in the process. If you are ready though, here’s what you can do to prepare:
- Katie Kernoodle: Maximizing Your Engagement - Dillon Francis Case Study [Infographic]
- Cheryl Engelhardt: 4 Steps to Convert Goals into Results
- Ariel Hyatt: Cyber PR® Presents: Musician’s Guide To Mobile [Free White Paper]
- Wes Davenport: Summer NAMM Public Day Offers Networking, Retail, and Educational Opportunities
The Summer National Association of Music Merchants convention took place in Nashville, TN July 12-14. NAMM conferences are member-only events to show off the latest music retail and technology, but July 14th was open to the public.
NAMM Public Day is well worth the $15 price of admission for independent musicians. Make no mistake: this is a trade show focused on music manufacturers. Musicians can still benefit from plenty of networking opportunities, gear sales, and educational sessions.
It’s not about the goal, it’s about the work you do in its honor. Cut yourself some slack. It’s hard to determine exactly how long it will take to achieve something. The goals you create are your game. You can change the rules, as long as you are still in the game.
For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what drives strong and long-term engagement and why it does so. We’re still crunching all the numbers and putting together all our fancy graphs, but our fantastic intern, Katie Kernoodle, put together a case study of the most impressive artist in our study. As a teaser, we’re giving you this infographic and a break down from Katie as to why this artist was better than all the rest. Enjoy!
- Ariel Hyatt: Musician’s Arsenal: Killer Apps, Tools & Sites - Official.fm
- Ben Sommer: Why Copyright Is Evil
- Derek Miller: Electronic and Hip Hop Better Suited to The New Music Industry
- Cameron Tyler: Critical tech for musicians to take on the road
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(Updated January 13, 2016)