Many musical artists don’t think about how to generate alternative revenue streams to supplement the money they make selling albums and playing gigs. Many artists avoid thinking about the business aspects of the industry in a more broad way than simply “play a gig and get paid”. This is a subject that has interested me for many years, as the financial roller coaster of being a professional musician can be very trying at times. When I was younger and working as a full time keyboard player, I could be playing in a big Broadway or Off-Broadway show one day, and the next be just another unemployed musician scrambling to earn a living after the show closed. But then I met Larry Rivers, the man who taught me how to merge art and commerce to generate revenue. My experiences with him have greatly influenced how I approach earning a living as a creative artist.
Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you can help you to learn which terms and phrases to target with SEO. This is a good way to learn more about your fans, too. Choosing the most important keywords and phrases that describe you will help you to attract qualified traffic to your website.
Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.
These are three reasons why you shouldn’t announce your release date before you have a finished product.
For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.
Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.
Here is the key: If you’re releasing your content without a CTA, and you want to monetize it, you’re throwing that content away. It’s like casting your bate into the ocean without a hook. Worth noting, before you get a hook, I advise that you create a great experience to bring people to and that you have your products ready to buy, but if all of that is taken care of, you absolutely need some hooks (CTAs).
- Jay Von K | 7 Things You Need To Build A Portable Studio
- Bjorgvin Benediktsson | 7 Promotional Stunts You Can Do With Your Leftover CDs
- Jon Hockley | The Music Industry Won’t Always Be Like This
- Casey van Wensem | Should You Give Your Music Away For Free Or Charge?
- Dave Kusek | DIY Musicians: Trying To Do Everything Is Hurting You
A Musician that’s always in transit but needs to express himself will need some sort way to record or edit his music. In today’s day and age we have all of these Apps for our tablets and smartphones which are very handy. But sometimes we really need a computer based portable solution to a real studio setup.
With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.
They’d rather know if they can find you on Spotify so they can look you up on their phone.
Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.
This article originally appeared on the Sonicbids Blog
As a musician, you’ve probably been told over and over again that recorded music simply doesn’t have any value anymore. Ever since Napster shook up the scene in the ‘90s, it’s been getting harder and harder to convince music fans to pay for music, and it seems that by 2016, most artists and labels are giving up on the idea of trying to make money from album sales.
The problem with this argument, however, is that not everyone agrees that music should be free. If Taylor Swift and Adele are refusing to give into the world of streaming music and free downloads, can’t other artists take the same route as well? After all, we need to make a living somehow.
This article originally appeared on the Sonicbids Blog
Pretty much every indie musician I’ve talked to has two big problems: there’s just too much to do, and despite putting a lot of time and effort into their career, they feel stagnant, like they’re not making any progress.
In this article, we’re going to solve these two problems with one stone. If you want to go further, I have a time management and productivity ebook as well as a goal-setting ebook that you can download for free to keep the momentum going in your music career.
- Jonathan Sardis | The Tale Of The Flute And The Toothed Beast
- Anne Kings | On-Demand Music Content At The Center Of US Recording Industry
- Mylène Besançon | Keep Your Songwriting Clean And Basic For Your Listeners
- Anica Oaks | Working In The Industry: 4 Behind-The-Scenes Music Jobs
- Robert Lanterman | Frugality On DIY Tour: Some Simple Suggestions
While some artists see streaming as a thorn in the marketing side of music business, the recording industry itself can look at it as its future and saving grace.
Indeed, according to the Recording Industry Association of America (RIAA), the country’s recording industry made more money last year at $7.026 billion from just $6.951 billion in 2014. The 0.09 percent increase was brought about mostly by sales coming from music streaming across various platforms such as Spotify, Tidal, Pandora, and iTunes.
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(Updated January 13, 2016)