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Friday
Apr152016

How A Visual Artist Taught Me To Earn A Living Through Licensing

Many musical artists don’t think about how to generate alternative revenue streams to supplement the money they make selling albums and playing gigs. Many artists avoid thinking about the business aspects of the industry in a more broad way than simply “play a gig and get paid”. This is a subject that has interested me for many years, as the financial roller coaster of being a professional musician can be very trying at times. When I was younger and working as a full time keyboard player, I could be playing in a big Broadway or Off-Broadway show one day, and the next be just another unemployed musician scrambling to earn a living after the show closed. But then I met Larry Rivers, the man who taught me how to merge art and commerce to generate revenue. My experiences with him have greatly influenced how I approach earning a living as a creative artist.

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Thursday
Apr142016

The Value Of Keyword Research For Artists

Keyword research is vital in the digital marketing industry. It is valuable because of its high return on investment (ROI), and keywords help your website to rank in the search engine results page (SERP). Researching keywords that relate to you can help you to learn which terms and phrases to target with SEO. This is a good way to learn more about your fans, too. Choosing the most important keywords and phrases that describe you will help you to attract qualified traffic to your website.

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Wednesday
Apr132016

3 Reasons Why You Shouldn't Announce A Release Date

Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.

These are three reasons why you shouldn’t announce your release date before you have a finished product.

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Monday
Apr112016

8 Effective Strategies To Sell Your Music Online

For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.

Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.

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Monday
Apr112016

Social Monetization - How It Works

Here is the key: If you’re releasing your content without a CTA, and you want to monetize it, you’re throwing that content away. It’s like casting your bate into the ocean without a hook. Worth noting, before you get a hook, I advise that you create a great experience to bring people to and that you have your products ready to buy, but if all of that is taken care of, you absolutely need some hooks (CTAs).

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Saturday
Apr092016

MusicThinkTank Weekly Recap: 7 Things You Need To Build A Portable Studio

Friday
Apr082016

7 Things You Need To Build A Portable Studio

A Musician that’s always in transit but needs to express himself will need some sort way to record or edit his music. In today’s day and age we have all of these Apps for our tablets and smartphones which are very handy. But sometimes we really need a computer based portable solution to a real studio setup.

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Friday
Apr082016

7 Promotional Stunts You Can Do With Your Leftover CDs

With the rise of the streaming convenience, chances are not a lot of people are buying your CDs at your live shows.

They’d rather know if they can find you on Spotify so they can look you up on their phone.

Don’t get me wrong. It’s not because they don’t want to buy your merchandise. They might even be asking you that question at the same time they’re buying a t-shirt you’re selling for five times the price of your EP.

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Thursday
Apr072016

The Music Industry Won’t Always Be Like This

No one is listening to you at showcases. People prefer your memes to your songs on social media. People don’t understand your solo sections.
 
Any of these relate to you?
If they do you may be having doubts about your abilities? Maybe you don’t think your music is good enough? Maybe you just want to jack the whole thing in.

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Wednesday
Apr062016

Indie Artists: Should You Give Your Music Away For Free Or Charge?

This article originally appeared on the Sonicbids Blog

As a musician, you’ve probably been told over and over again that recorded music simply doesn’t have any value anymore. Ever since Napster shook up the scene in the ‘90s, it’s been getting harder and harder to convince music fans to pay for music, and it seems that by 2016, most artists and labels are giving up on the idea of trying to make money from album sales.

The problem with this argument, however, is that not everyone agrees that music should be free. If Taylor Swift and Adele are refusing to give into the world of streaming music and free downloads, can’t other artists take the same route as well? After all, we need to make a living somehow.

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Monday
Apr042016

DIY Musicians: Trying To Do Everything Is Hurting Your Chances of Success

This article originally appeared on the Sonicbids Blog

Pretty much every indie musician I’ve talked to has two big problems: there’s just too much to do, and despite putting a lot of time and effort into their career, they feel stagnant, like they’re not making any progress.

In this article, we’re going to solve these two problems with one stone. If you want to go further, I have a time management and productivity ebook as well as a goal-setting ebook that you can download for free to keep the momentum going in your music career.

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Saturday
Apr022016

MusicThinkTank Weekly Recap: The Flute And The Toothed Beast

Saturday
Apr022016

The Tale Of The Flute And The Toothed Beast

The internet can be a cruel place.
Recently, Welsh alt-rock trio The Joy Formidable released their third full length album, ‘Hitch’. Adored for years by critics, it seemed like only a matter of time before TJF before some wanted to knock them off the pedestal their towering rhythms and melodies had allowed them to climb to. Whilst there have been mixed reviews across the board for their latest effort, one review has been thrust to the forefront of discussion, with casualties on either side.

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Thursday
Mar312016

On-Demand Music Content Now Stands At The Center Of US Recording Industry

While some artists see streaming as a thorn in the marketing side of music business, the recording industry itself can look at it as its future and saving grace.

Indeed, according to the Recording Industry Association of America (RIAA), the country’s recording industry made more money last year at $7.026 billion from just $6.951 billion in 2014. The 0.09 percent increase was brought about mostly by sales coming from music streaming across various platforms such as Spotify, Tidal, Pandora, and iTunes.

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