For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what drives strong and long-term engagement and why it does so. We’re still crunching all the numbers and putting together all our fancy graphs, but our fantastic intern, Katie Kernoodle, put together a case study of the most impressive artist in our study. As a teaser, we’re giving you this infographic and a break down from Katie as to why this artist was better than all the rest. Enjoy!
- Ariel Hyatt: Musician’s Arsenal: Killer Apps, Tools & Sites - Official.fm
- Ben Sommer: Why Copyright Is Evil
- Derek Miller: Electronic and Hip Hop Better Suited to The New Music Industry
- Cameron Tyler: Critical tech for musicians to take on the road
While on the road, musicians appreciate tech that’s easy to carry around, while full of functionality. A tablet is of the utmost importance for file sharing performances with friends and family. With the right apps, it can be used for developing compositions and jotting down ideas as well. A traveling tablet should have at least one organizational app to help keep things straight. Traveling typically leads to great observations, ideas and encounters, and with today’s technology, they can be recorded and shared with those far away.
There are many tablet apps available to help a musician compose. The following each have their own strengths and specialties and come highly recommended:
Electronic Dance Music (EDM), and to a lesser extent Hip Hop, are much better poised to thrive in the new music industry than traditional bands (live guitarists, drummers, vocalists, etc). Lefsetz has been talking about this phenomenon for a while but it’s only been recently that the truth of his claims have become apparent..
Traditional bands have, and always will, exist. I’m not arguing that. What I am saying is that the environment for the new music industry is far more favorable towards electronic music than it is traditional bands. If we take equal amounts of each type of band, over time we’ll see more electronic groups for all of the reasons listed below.
Copyright is dying – that is obvious to everyone. What isn’t obvious to everyone, especially in the music industry, is what a glorious and just outcome this is.
International copyright only came into being in 1891 – very recent considering the long history of music and the arts. And it was publishers – not artists – who convinced governments to foist the system on us. Prior to that, during monarchical times “copyright” was permission granted to writers by the king to print what was politically correct. It was government that introduced the entire concept of “idea ownership” – the basis of copyrights and patents – precisely so it could crush the ideas it didn’t like. Copyright has rotten origins.
There are so many companies creating audio players and widgets; some are great and some, well, not so much. But all we really want to do is just get our music heard. And while the magic player that ensures everyone hears your music hasn’t been created yet (be patient, I’m working on it), there are some that do a fantastic job of increasing the ‘share-ability’ of your music. One such player is Official.fm. Official.fm is a platform that provides artists the ability to create players and promo pages.
The Music Industry
Thinks Out Loud
Most of the time, playing in the middle won’t serve you well. You blend in or stay stuck in a homogenous pattern. Sometimes, playing the extremes can help you cut through and serve the needs of a different audience.
Let’s consider what people use to watch television. In the middle are a lot of average-size TV screens. But on the edges you’ll find extremes. On one end are the huge flat screen TVs and home theater systems. On the other are iPods and smart phones with tiny screens that play video. They all serve a need and appeal to certain people at different times.
Allow me to start at the end: And in the end, I feel conflicted about the project. As I continue to build my songwriting career, I feel encouraged by the numbers. 500,000 people downloaded my music (and not the easy way - they had to create a profile on a single clunky website to get the songs). 400,000 people have watched my YouTube videos. I don’t care what anybody says - you don’t get those numbers with crappy music. Someday, maybe, people will say, “Man, did you know that Dave Hahn had a million YouTube views before he ever had a hit?” On the other hand, in the two years I’ve been working on the project, I’ve made $673.02.
I’m about to leave for tour with my band . However, I thought I’d share my newest idea for boosting traffic on videos and increasing engagement with fans. Specifically, I’m talking about the videos that our band creates while we’re on tour. In the past, we’ve had a partner sponsor our tour video blogs: we would do shout-out’s, promote their brand, they would get a link with every video, etc. This tour, we’re trying something different.
On this upcoming tour, our band is going to sponsor a different non-profit organization, charity, or Kickstarter project with every video. Here’s a step-by-step to what we’re doing:
Pundits say music ownership is passe. But if an army of music owners demanding high-fidelity and personal choice suddenly converted to streaming audio as their only music source, could the Cloud deliver? Let’s run the numbers.
The Music Industry
Thinks Out Loud
- Corey Crossfield: Mobile Engagement With Applications
- Simon Tam: How to Get a Sponsor or Endorsement: The Sponsorship Packet/Proposal Outline
- Joe Petro: The Rise Of Vinyl
Sales of vinyl records are up in the United States and I have a theory on why some of us are going analog.
Here’s a general outline/template that you can adapt to be more effective in your sponsorship packet. You should design your packet specifically for print as well as a digital file. The most important thing to keep in mind is the perspective of the sponsor: How does the proposal benefit them/their customers/their employees? What can you offer that is different than the other sponsorship proposals being sent to them? Is it easy to take action?
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(Updated January 13, 2016)