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The Shattered Hit Record Model

We’ve all heard the complaints about the current Music 3.0 music industry model: physical product doesn’t sell anymore, download sales don’t make up for the shortfall, and streaming music cannibalizes sales and pays a pittance in royalties. Then let’s heap on the accusation that music today is so formula and soul-less and generally a shadow of what it once was. But how does that explain the recent success of Mumford & Sons and Adele? Here are two principles that hold true in any age.

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Cyber PR® Arsenal: Killer Apps, Tools & Sites – Soundcloud

SoundCloud is an industry standard for audio sharing with a built in social networking platform. There are many options and features within SoundCloud that allow musicians to collaborate, promote, and distribute their music. SoundCloud is being described for audio as what Instagram is for photos or what Youtube is for videos. It enables everything from mobile voice recording, online mastering, digital distribution to Facebook artist profiles, and iPad music making. It is a medium that allows for custom branding, controlled distribution, and statistics. Free entry to the platform is an obvious reason for DIY musician to use SoundCloud, however below are 4 great reasons why you should give SoundCloud a try:

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How to Find a Booking Agent

A while ago, I wrote an article for Music Think Tank: 5 Tips on Getting a Label, Sponsor, or Booking Agent.

This week, I got some follow up questions on the best route to go for choosing and pitching to a booking agent or agency. Here’s my thought process on how to find the right partner for your music:

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3 Critical Reasons Why a Facebook Profile Can’t Replace a Fan Page

Quite often, we at Cyber PR® have musicians who approach us with the same questions: “I don’t have a Facebook fan page, but I DO have a personal profile and everyone tells me I need to get a fan page. Why do I need a fan page if I already have hundreds of friends on my personal page?” This is a very common scenario for independent musicians and unfortunately a personal profile just won’t cut it as an asset in your overall arsenal of marketing tools. While I’m sure we could come up with dozens of reasons to avoid using a personal profile as a marketing tool rather than a fan page, there are 3 critical comments to a fan page that I’d like to shine a light on:

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Oct062012 Weekly Recap: Why Albums Make Little Sense For New Artists & More


The Music Industry

Thinks Out Loud



Top 10 MusicThinkTank Posts Last Month


Where Is Everyone? Why Albums Make Little Sense For New Artists

Mark Knight the founder of Right Chord Music explores the perils of taking time out to make a new album for unsigned bands.

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A Little Music Industry Career Advice

Last week I asked a question on my Facebook page which was:- “QUESTION! For anyone looking to get a job in the music business. I’m looking for 7 questions that you would like answered as to how to get a job in the music industry. What would you like to know?” I got a couple of questions back which I thought I would answer in blog form as the answers would be too long for Facebook comments so here there are – incidentally if anyone else has a question that they need help with please post it on my Facebook page and I will answer it for you.

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Sep292012 Weekly Recap: What Actually Drives Music Consumption & More


How Much Money Should You Aim To Make From Music? And How Much CAN You Make?

Ever wondered what kind of income levels are achievable as a musician? Well read on, as that’s exactly what we’re going to be looking at today.

Below is one of the chapters taken from my new book ‘The Independent Musician’s Survival Guide’. I know there’s a lot of misconceptions about how much money can actually be made from your music career, so I thought it’d be valuable to share this chapter and help you gain a more realistic view of what is achievable. There’s no hype or half truths here, this is as realistic a evaluation as you’ll likely get.

If you find this information useful, please share it on your favorite social networking sites and link to it from your site. Thank you.

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The Last Chance Saloon - Where Dreams Go to Die

“This is my last chance, my last kick at the can.”

i heard those words today… and it stung.
don’t say that.

The Last Chance Saloon,
a funeral parlor 
for ambitions not achieved.

saying these fateful words means:

…you’ve already created a conscious limitation for yourself.

…you’ve already thrown up a barricade you won’t maneuver past.

…you’ve already signed a death warrant on your future potential.

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What Actually Drives Music Consumption

I created the conceptual model to understand the independent variables that help predict music consumption, along with predicting how much change in those independent variables can impact one’s consumption of music in a way that leads to revenue for an artist, an artists’ label et al.

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Making New Fans in Unexpected Places

Whenever I write an article about sponsorship or marketing, I always talk about finding your unique, target audience. As bands, we usually focus on the genre: people who like certain acts that resemble our music. Sometimes, we base it on the subject matter of the songs or even the band’s image image. However, have you considered just connecting fans who have a similar personality or interest as the band members? Using our passions and some concentrated effort, we can make new fans in some unexpected places.

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Sep222012 Weekly Recap: The Best Social Media Site for Bands & More