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A Musicianʼs Mini-Guide to Crowdfunding - What Platform Is Right For You?

This article previously appeared on the Blog.

Written by Jem Bahaijoub

2012 was the year crowdfunding went mainstream. The success of Amanda Palmerʼs Kickstarter campaign threw the alternative fanfunding model into the limelight, and now most musicians are turning to their fans and friends for financial support pre-release. But what is the best crowdfunding platform for you? What are the advantages and disadvantages of each platform? Hereʼs a helpful chart outlining the key features of four of the top crowdfunding platforms out there.

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The #1 Reason Why Your Facebook Page Isn’t Growing (And 5 others too)

This article was co-written by Jon Ostrow and Ariel Hyatt

If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…

Facebook makes it ALMOST impossible to make any sort of real growth happen.

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Mar232013 Weekly Recap: How to be a Rockstar at Social Media & More


How to Make Money Selling Recorded Music

I’ll tell you the secret to selling music:

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Nagivating #SXSW: Advice from the Streets of Austin - RECAP + More

This SXSW series was put together by Jon Ostrow (@jon_ostrow), Campaigns Director of Cyber PR.

Though our time in Austin has come to an end, we still have a bit more to share… 

Our final day at SXSW was once again packed with top notch events, showcases and of course people, all the while grabbing nuggets of advice along the way. 

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Finding Your Natural Audience

Songwriters, do you know who your natural audience is?

Your songs exist at a point within or outside the commercial mainstream. If they fall in the mainstream, they are similar to other songs, and are most likely to be embraced by a pop audience. If they hang out on the fringes, they are discernible from other songs, and are most likely to be noticed by a niche audience. The pop audience is larger and more accepting, the niche audience smaller and more discriminating. Each has its pros and cons.

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How to be a Rockstar at Social Media: What Every Band Should Be Doing

Are you listening?

Are you really listening?

I’ve mentioned it a few times before: treat social media more like a telephone and less like a megaphone. I’ve written about it when talking about the best social media sites for bands too. However, after talking to a few artists, I realize that some might not know how or where  to listen. This is important because like any business or organization, you want to know what’s being said about you and where are they saying it. You’ll also want to know how to respond.

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Mar162013 Weekly Recap: The Next Era of the Music Business & More


The Music Industry

Thinks Out Loud 



The Next Era Of The Music Business

The music industry is about to change in a profound way as it turns to streaming as its primary distribution model.For labels, artists, songwriters and musicians alike, their financial lives may hang in the balance.

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4 Emerging Trends in Social Media & How They’ll Impact The Music Industry

With a rise in social TV, multi-channel engagement, and recent reports suggesting that there are more mobile phones than people in 4/6 of the World’s regions, this year will no doubt be an interesting one for social media, but how will these trends impact the music industry?

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Mar092013 Weekly Recap: The Most Overrated Things in a Musician's Career & More


"Has Your Music Been Featured In The New York Times?" An Exposé on

“Has Your Music Been Featured In The New York Times?” That’s quite a question! When I saw the advertisement headline recently I was tempted to click on it myself it looked so enticing.

This is a bit of a dangerous article, but after seeing that the advertisements for these types of companies are still all over the place targeting hopeful musicians, and knowing the disappointment left in their wake, I had to say something. It is in no way intended to insult anyone. It is only meant to tell the truth, so you can take that for what it’s worth.

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The Most Overrated Things in a Musician’s Career

Sometimes, we need to get our priorities straight. Sometimes, we need to learn to say “no” to the good so that we can say “yes” to the best. Other times, we need to not let perfection get in the way of productivity. How do we sort it all out? What do we need and when do we need it?

Let’s go over the most overrated ideas, services, and opportunities in a musician’s career. Please note: not all of these things are useless. In fact, some are quite essential but they should only be pursued at the right time. So, let’s get this thing going:

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6 Critical Ways For YOU To Manage Your Expectations of Digital PR & Social Media Marketing

This article was co-written by Ariel Hyatt and Jon Ostrow.

“80% of marketers begin with tactics instead of goals” – eMarketer Report.

One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.

We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.

So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…

And you know what the first thing we ask is?


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