Four Cases You Need to Know About and How They Affect The Music Industry, Part 2 with Joyce Dollinger
Artists, especially independent artists, depend on the openness and freedom of the Internet to survive and thrive in their careers. Independent artists run their businesses online: they sell music, tickets and merchandise; send emails out with press kits attached; chat with team members and fans; book gigs, and on and on… So for independent artists especially, this may impact their daily existence because they are not in control of their own destiny and most importantly – they are not in charge of their own music distribution. Until there is a definite ruling on the matter of Internet control, the ISPs seem to be in control of the Internet “airwaves” and they may now block the Internet network delivery and sales of their music and ancillary products, including merchandise and ticket sales.
Therefore, the net neutrality issue in this case is extremely important to independent artists; they need to have access and be able to compete on a level Internet playing field. They need to have access to the “airwaves” so that they can create their intellectual property – their music – and work within legitimate online distribution mechanisms that they know will stay open to them so that fans can receive their music. Additionally, they need access to broadband for their business dealings since music and video files are big and without broadband we would potentially be back to the Internet caveman days where you would need to wait all night for a file transfer to complete. This would end up hindering the speed with which artists would be able to sell and distribute music, especially in the fast, instant gratification world in which we live.