Music absorption is the process that occurs between music discovery and the (self) conversion of an average music consumer into an active fan.
I believe the music absorption process is radically different now than it was just two years ago, and understanding how this process has changed should impact your approach to succeeding in the music industry.
The New Law of Music Absorption
Consumers are rapidly accumulating vast libraries of songs from around the globe at unprecedented rates. As a consequence, the speed (the time) that it takes the average consumer to absorb new music is increasing proportionately.