There’s a simple truth at the heart of the music business. It’s the key to success in music marketing and retail as well as to gig promotion, media coverage, buzz and, most importantly, the sale of music online and off.
It has been true since the beginning of the recorded music business and it is still true today. It stands, unscathed by the world wide web, impervious to the sands of time.
It’s a simple 3-step principle, and it is at the heart of all music business success.