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Tuesday
Oct232012

Building Context for Your Creative Work

Why do you make music? Write books? Make films? You might know, you might not. Either way, you do it for a specific reason. Maybe it’s to explore. Maybe it’s to affect other people. Maybe it’s to inject a little fun and excitement into your life.

That reason gives your creative work context. So does your interest in sharing what you do. If you share your work with your family, that’s context. If you share it with your friends and acquaintances, that’s context, too. If you share it with everyone you can, every chance you get, like an Energizer Bunny of sharing, that’s context, as well. And if you keep it to yourself? That is a context all its own.

Click to read more ...

Monday
Oct222012

Charting the Course: A Radio Promo Discussion – David Avery of Powderfinger Promotions

Welcome back to the fifth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

On Friday we spoke with Adam Lewis, Co-Founder of Planetary Group.

Today we hear from David Avery, President of Powderfinger Promotions, an indie radio promoter and publicity firm!

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Monday
Oct222012

What’s The Story? The Value Of Storytelling In Music Promotion

Mark Knight is the founder of Right Chord Music, a management and consultancy business. The company was created with the aim of helping independent artists like The Daydream Club promote their music using insights gained from the wider marketing world. In this article Mark introduces the concept of story telling in brand advertising and shows how creating a story can help independent artists promote their music more effectively.

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Saturday
Oct202012

MusicThinkTank.com Weekly Recap: The Cyber PR Interview Series & More

Friday
Oct192012

Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group

Welcome to the fourth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Dave Cool, Director of Artist Relations at Bandzoogle.

Today we hear from Adam Lewis, Co-Founder of Planetary Group, an artist development and radio promotions firm based in LA and Boston!

Click to read more ...

Thursday
Oct182012

Charting the Course: A Radio Promo Discussion – Dave Cool of Bandzoogle

Welcome to the third of the seven-part Cyber PR® interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Jesse Kirshbaum, Founder & CEO of New Universal Entertainment (NUE) Agency.

Today we hear from Dave Cool, Director of Artist Relations at Bandzoogle!

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Thursday
Oct182012

Tips for become a recording studio session musician

A session musician typically plays for multiple bands and artists. Many musicians dream of becoming a session musician, sitting in on cool gigs, travelling with different outfits and generally being respected by their peers.

As you can imagine, session musicians need to be able to play many styles of music and need to be proficient in all of them. But what does it take to be a session musician?

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Wednesday
Oct172012

Charting the Course: A Radio Promo Discussion - Jesse Kirshbaum of NUE Agency

Welcome to the second of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Kevin Breuner, the Director of Marketing of CD Baby.

Today we hear from Jesse Kirshbaum, the Founder & CEO of New Universal Entertainment (NUE) Agency, which is an international music boutique and also the Co-Founder of SoundCtrl, a music and technology convergence platform and community.

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Wednesday
Oct172012

Getting Into Songwriting w/ Triple Platinum Songwriter Drew Lawrence

Over the last three years the career growth of one musician in particular has been extremely fun to watch. Los Angeles based songwriter, Drew Lawrence has balanced music, life, family, and bills to build a sustainable career in music over that span. A classically trained Pianist and graduate of Berklee College of Music, Drew has a career record that includes gigging around LA, a few west coast and US tours, teaching music lessons to families in Beverly Hills and a more recent focus in songwriting for heavy hitters like Christina Perri, Kelly Clarkson and a ton of up and comers.

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Tuesday
Oct162012

Charting the Course: A Radio Promo Discussion - Kevin Breuner of CD Baby

Welcome to the first of our seven-part Cyber PR interview series ‘Charting the Course: A Radio Promo Discussion’. The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians. Today we hear from Kevin Breuner, a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.

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Tuesday
Oct162012

3 Ways to Convert Facebook Engagement from a Profile to a Fan Page 

Last week I explored the answers the all-to-commonly asked question of ‘why do I need a Facebook fan page if I already have a Facebook personal profile?’. And while I hope that got through to some of you who hadn’t yet made the move to a fan page, there is still another question that needs to be addressed, which is: “Once I have a fan page and have invited all of my friends to join me there, how to I continue to convert fans, and ultimately the engagement, from my personal profile (that has hundreds, if not thousands of friends engaging with me) to a fan page with little-to-no existing engagement?” This is an incredibly valid question, but in all honestly isn’t an easy one to answer (especially with FB changing their own rules on a monthly basis for how posts are seen by your friends and fans), so let’s take a look at a few simple ways that can become an important part of a long-term strategy to convert fans and engagement from your personal profile to your fan page:

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Monday
Oct152012

NEW Interview Series! Charting The Couse: A Radio Promo Discussion

It’s that time again kids! CMJ in New York City starts TOMORROW.

I’ll be there and so will Jon Ostrow, as we are both speaking on panels and in commemoration I decided to interview six of the best and brightest people, some of whom work directly in radio promotions and some do not, but they all advice artists daily. Here is my take:

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Monday
Oct152012

A Hypnotic Way to Get Fans to Open Your Emails

If you know anything about marketing, you already understand that having a growing email list of fans can be your most powerful promotional asset. But, like any good tool, you have to know how to use it.

One of the great challenges with email is getting people to open and read your messages. It’s not the end of the world if your fans see your emails pop up in their inboxes but don’t have the time to open them. At least they see your name and are reminded of who you are.

But your real goal is to motivate fans to open your emails and further interact with you. So how do you do that?

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Saturday
Oct132012

MusicThinkTank.com Weekly Recap: The Shattered Hit Record Model & More