There are many technological developments within the last ten years that have changed the way we interact and consume media. Development such as facebook, twitter, (myspace), tumblr and youtube have emerged and have become an integral part of how society interacts. However, one of the crucial elements that is often overlooked is the impact that google has on how things spread and the content that is consumed.
Greetings! Marissa from Team Cyber PR® here, and I have a question:
Do you consider yourself mobile-savvy?
I’m not just talking about texting (although that’s important!). I’m talking about using your smartphone to tap into and enhance your online presence while being up-to-date on all of the cool apps to make your life a little easier. If you could use a little help understanding the magic of mobile, then this blog post is for you!
Here are some interesting mobile statistics to keep in mind:
- There are 165 million Twitter users, and 50% of them use Twitter Mobile.
- Over 1/3 of Facebook’s 900 million+ users also use Facebook Mobile.
- Mobile internet usage will overtake desktop internet usage by 2014.
- Mobile coupons get 10x the redemption rate of regular coupons.
- 3 out of 5 internet searches are done with a mobile device.
- 91% of mobile internet access is to socialize.
- In March 2012, Smartphones were in use by 50.4% of consumers in the US.
As you can see, the popularity of mobile devices is currently on the rise! And even with social connections aside, new apps are always finding ways to make just about anything possible from your phone. If you’re ready to simplify your life and amplify your fan interactions (mostly for free), then get your smartphone in hand and check out these 7 apps:
Buying Facebook or Twitter Followers
There are several companies out there that offer services where you can buy “real” followers on Twitter, Facebook, and Tumblr. Other services sell “real” views on YouTube videos or plays on Sound Cloud. For nearly every social media site available, there are services that claim to boost your reach, increase your followers, and give you more credibility by increased views.
How They Work
Follower services are driven by bots. In other words, they are fake accounts generated by a system that is only programmed to follow, watch a video, or listen to a song. Often times, the followers will be from other countries, only speak in a foreign language, and the names/photos will be obviously fake. While these sites claim that what they are offering is completely legitimate, nearly every social media site strictly prohibits buying followers and it can result in the suspension of an account.
The Music Industry
Thinks Out Loud
- Brian Thompson: 10 Reasons You Shouldn’t Wish For Overnight Success
- Chris Hacker: Marketing Plan Tactics For Independent Musicians – Part 3 of 3: Content Is King
- Dave Cool: The Four P’s of Playing Live Shows: Post-Show
- Ariel Hyatt: Musician’s Arsenal: Killer Apps, Tools & Sites - ReverbNation Mobile Apps
- Derek Miller: Brainstorming Doesn’t Work
Keith Sawyer, a psychologist at Washington University, has summarized the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.”
Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader in app creation platforms for musician’s to consider, their price points can be prohibitive for many independent artists. But have no fear, ReverbNation has been creating free/inexpensive solutions for independent musician’s since their inception. Here again they have come up with an affordable solution for mobile app creation. And ReverbNation can get you up and running with a customized app in 6 quick steps.
The “Four P’s” is a term used to describe the traditional Marketing Mix: Product, Price, Placement, and Promotion. I’m borrowing from that expression to talk about the Four P’s of Playing Live Shows: Preparation, Promotion, Performance, and Post-Show. This series of blog posts will cover the things that you can be doing as a live performer to maximize each show. In the final part of this series, we’ll go over what to do after your show is finished:
Here’s the final post in my 3 part series discussing some basic marketing plan elements for independent musicians. So far we’ve gotten Everything In Order (Website is up-and-running, Newsletter plan is in place and Touring and Merchandise steps have been taken) and we’ve also had a successful Album Launch.
The Music Industry
Thinks Out Loud
- Ariel Hyatt: Marketing Plan Tactics For Independent Musicians - Part 2 of 3: Album Launch
- Tom Dennehy: How Vinyl and iPods Ganged Up to Kill the Audio CD
- Mark Knight: Can You Recover From Free Music?
- Simon Tam: How to Get Gigs on Sonicbids
A while ago, I wrote this article about How to Get Better Results From Your Sonicbids Submissions. Since then, there have been a few changes to the site (both for promoters as well as performers). All of the advice from the first article still applies so if you haven’t read it, take a look at it first.
Here’s some practical advice for those of you who would like to use Sonicbids to get gigs and what my thoughts are on it (both as an artist as well as a promoter):
I’ve lost count of the number of articles I’ve read that insist bands and artists should give their music away for free. Personally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences through radio airplay, giving away your core product might just be a mistake you’ll never recover from. Here’s why…
Giving away your music might be a prudent strategy for artists like Prince that have successfully established, genuine, alternative income streams (EG tours) to sustain a living. However, for the average DIY, or unsigned musician who barely covers costs when they play live, is it really a smart strategy to remove your most obvious and immediate income stream?
NPR reported that CD sales tanked in 2010, particularly among younger buyers. The trend suggests that vinyl and iPods are sinking the audio CD into the so-called “fidelity belly,” where mediocre products go to die.
In his book Trade-Off, journalist Kevin Maney wrote that a truly successful product provides either the richest user experience (fidelity) or the greatest convenience. Less successful products fall into what he labeled the fidelity belly, “the no-man’s-land of consumer experience,” characterized by commercial apathy, insufficient fidelity, and insufficient convenience.
Apple succeeds in the consumer computer market by providing the richest pre-sales experience in its retail stores. Dell and HP succeed by providing an ultra-convenient pre-sales experience online. Who is in the belly? Everyone else.
Sinking into the fidelity belly is essentially the fast track to obsolescence. Staying out of the belly is never assured, because customer expectations for fidelity and convenience constantly evolve.
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(Updated January 13, 2016)