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Thursday
Mar222012

Ariel Hyatt's Social Media Food Pyramid

YOUR SOCIAL MEDIA FOOD PYRAMID

With social media growing at such a rapid pace, I decided it was a good idea to revisit my social media food pyramid and update it for 2012.

So…

Here’s Your Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”

REALLY?

I’m shocked by this every time.  You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PUHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Click to read more ...

Wednesday
Mar212012

How To Sound Better Live

Live shows are what a lot of our careers center around. Whether we’re in a band, manage a band, or run sound for a band, one thing is for sure, the better the band sounds, the better the show. After reading this post you’ll be able to implement some changes that will help you gain more fans, sell more merch, and have people leave with happier ears.

For the Band

“What could we do better?” is the number one question I am asked by bands after a show. Without fail, this is the answer I give them:

“Improve your tones”

Here’s what I mean: Say you are a singer songwriter. You play by yourself, your vocals and your guitar is 100% of your sound. First of all, record yourself playing, and listen back to that recording. What is the tone of your voice? Deep? Boomy? Nasally? Harsh? Thin? Full? Listen with an open mind, and see if there are things you can improve on. Next your guitar. How does the pickup sound in comparison to how the guitar sounds when you play it unplugged? Does the pickup add low end or sound too harsh in the highs? Spend some time listening to how your instruments sound, and make them sound as best as they can.

Click to read more ...

Tuesday
Mar202012

Fan Friction - How The Internet is Failing Artists by Adam Bernard

The internet has a million ways to communicate, and a million ways to sell things, but it’s failing when it comes to creating fans. The reason for this is that there are very few fan experiences on the internet.

Click to read more ...

Monday
Mar192012

Five Bucks

I met up with a group of music industry professionals this afternoon, and as we were chatting, we got on the topic of the problems that exist in the area of live shows.  I’m not talking about soft-seater or stadium shows, I’m talking about gigs in small, local venues.

It’s clear that there are lots of different opinions on what works and what doesn’t, but right as we were wrapping up, I made a comment that I think warrants publishing, and it’s this:

There’s nothing that bothers me more than shows that cost $5 to get into.

Five bucks, in my mind, is WAY too low.  When I played in bands in my early twenties (about 10 years ago), shows cost five bucks THEN. You know what else cost five bucks? A pack of cigarettes. Try finding a store that sells you smokes for under $10 now. (Note: I’m in Toronto, Canada, so your prices may vary depending on where you live).

Click to read more ...

Saturday
Mar172012

MusicThinkTank.com Weekly Recap: First Impressions Count & more

Friday
Mar162012

3 Reasons Spotify May Never Be the OS of Music

So, most of you are probably aware of the recent changes that Spotify has made in regards to opening up its platform for developers to build apps upon. In March, the social music service will be opening up an app store to help app developers get paid for their hard work. Last week, I read a really interesting article on the Gaurdian titled Spotify: ‘We have to turn ourselves into the OS of music’.

As a heavy user of the free version of Spotify :) , I really love what they are doing for social music but there are few major problems that I feel will prevent it from becoming the OS of music.

Click to read more ...

Thursday
Mar152012

Ariel Hyatt's 2012 Guide to SXSW

Having attended every SXSW for the last 16 years, and being an active member of the SXSW Accelerator advisory board, I’ve seen it all. The following are some tips on how to successfully navigate your through the most overwhelming music conference of them all.

Envision What You Want Before You Arrive

My first bit of advice: Arrive prepared. Know who will be attending and create some goals before you get there.

Click to read more ...

Wednesday
Mar142012

First Impressions Count. The Importance Of Brand For Your Band

Without doubt, the biggest challenge any new band or artist faces is getting their music heard. So it’s important you give yourself the very best chance of cutting through. Sadly, just having great music is not enough. Bands frequently spend months writing and recording new material and then rush it out before considering the importance of presentation or brand.

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Tuesday
Mar132012

Who wins the race for investment money, the artist with the epic song or the software developer with the snazzy iPhone app?

The problem with the “fuck copyrights, you can make money from live performances” argument is that this thinking limits an artist’s ability to scale to: his or her capacity to perform (live) on a consistent basis.  If music (for example) is consistently stolen borrowed or free, where does the capacity to scale through minimal additional investment come from?  T-shirts?
 
One might argue that if you reach the top tier of the profession that the capacity to generate easy, incremental income scales far beyond the income generated via performances.  However nobody wants to invest in a business or an industry where the only way to obtain a financial exit is to hit a home run.  There are far too many investment alternatives where you can pile up rewards by hitting singles and doubles…while preserving the opportunity to hit a home run also.

Click to read more ...

Monday
Mar122012

Why Play on the Facebook Freeway? Meet Me In My Inbox Instead.

I live in my inbox. Don’t you?


It’s like this. I sit down at my computer, or I pick up my smartphone. First thing I do? I check my email. There I go. I just went into my inbox. I’m at home and I’m greeting people or sending them away.
I like to keep my inbox clean and tidy, just like my real home. Okay, there’s a bit of dust and some dirty socks kicking around. But generally, I keep the place in order because I live there.

Click to read more ...

Saturday
Mar102012

MusicThinkTank Weekly Recap: Bandzoogle: "Your website should not be a blog"

image from www.musicthinktank.com

Where

The Music Industry

Thinks Out Loud

Wednesday
Mar072012

Exactly how NOT to use an email list

I was thinking recently about what to write about next, and lo and behold, this beauty arrives in my inbox. I don’t know why I was on this email list, as I never signed up for anything of the sort. This alone annoyed me. Yet, in any case, the subject immediately caught my attention.

Click to read more ...

Tuesday
Mar062012

5 Critical Things To Add To Your Monthly Newsletter

So – as you know I am a newsletter evangelist!

I believe it is the NUMBER ONE thing that will help you create a career in the music industry; communicating with your fan base regularly and consistently. 

If you do not already have a schedule mapped out for sending your newsletters – get your calendar out NOW and pencil in 12 dates – 1X per month (I suggest you send your newsletter 2X per month but start with once a month and grow from there). 

Studies show that the best days to send newsletters (for the highest open rates) are Wednesdays and Thursday so make sure to send them out mid week.

Click to read more ...

Monday
Mar052012

Bandzoogle: “Your website should not be a blog”

Bandzoogle is one of the most effective platforms for musicians to build their website and manage their direct-to-fan marketing and sales. Their platform is one of oldest web hosting tools available for musicians and I have created a few websites through them myself.

Bandzoogle sites are very easy to create, stylish and they come with some great built-in features.The service is free to try, and offers affordable monthly subscriptions plans, with great customer service. Below is a brief Q/A that I recently had with Bandzoogle’s CEO David Dufresne.

Click to read more ...