Most of the people that show up to a band’s MySpace page are not randomly browsing to find unknown music; rather they already have a specific (and rather obvious) purpose in mind (no specific order):
Purpose 1 - To get information or updates:
Fans want to stay updated. Casual fans want the essentials. Super fans want updates on everything.
Purpose 2 - To listen to an artist they already know about:
Previously recommended, or previously discovered, or entering your MySpace page via a Google search, fans are often clicking in to have a (another) listen.
Purpose 3 - To acquire or purchase something:
Fans may simply want to acquire or purchase something (a free download, tickets, merch, music, interactions, etc).
Purpose 4 - To interact with a specific artist:
Some fans want to personally interact with a band or with a band member; interactions can be free or premium (use your imagination).
Fans often want to GIGIGO
Most of the time, fans want to Get In, Get Information, and to Get Out (GIGIGO); they don’t want to get sucked into a rat hole of confusing graphics, spinning banner ads, ad-covered music players, fake friends and overwhelming choice.
With all this in mind, I would like to present our concept (below) for MySpace:
Note: All display options are shown below. Artists will control how much or how little they want to show.
Please post your feedback and questions in the comments below:
If you would to help us make this MySpace concept a reality, please contact us at LiveMusicMachine: +1.443.552.0332
MySpace Concept Creators
- David Sherbow (MusicBizGuy) is a thirty-five year music industry veteran and the CEO of LiveMusicMachine.
- Cara Peckens is an experienced digital media strategist, a graphic artist and a partner at LiveMusicMachine.