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A Musicianʼs Mini-Guide to Crowdfunding - What Platform Is Right For You?

This article previously appeared on the Blog.

Written by Jem Bahaijoub

2012 was the year crowdfunding went mainstream. The success of Amanda Palmerʼs Kickstarter campaign threw the alternative fanfunding model into the limelight, and now most musicians are turning to their fans and friends for financial support pre-release. But what is the best crowdfunding platform for you? What are the advantages and disadvantages of each platform? Hereʼs a helpful chart outlining the key features of four of the top crowdfunding platforms out there.

Click the image below for a larger version of the chart!



Jem Bahaijoub is the founder of imaginePR, a music marketing company based in Washington DC. Connect with her on Twitter and Facebook. is a simple yet powerful portfolio web app designed to enhance communication within the professional music & entertainment industries. Capable of delivering curated & protected content to any internet connected device with a single URL, makes it easy for you to pitch a concise message to anyone capable of advancing your career.

Reader Comments (6)

Great infographic!

March 26 | Unregistered CommenterShannon K

Thanks to Benji at Pledge Music for clarifying that the 15% commission on money raised also includes credit card fees. The full size PDF has been updated to reflect this!


March 26 | Unregistered

I would hardly call Rocket Hub's formula to calculate your approximate worth a selling point. The number of people in your network X the amount you think you can raise from each one is basic math .

March 27 | Unregistered CommenterLior

I take issue with labeling an "All-or-Nothing" funding model a dis-advantage. In my experience, it's the most important feature that ensures not only the success of the project but also the success of the platform n the future. When a given project fails to meet it's goal, it is very likely that if an end product is pursued at all, it runs a very high risk of disappointing it's backers. All or nothing models like Kickstarter work to ensure that project has all of the financial resources it required and that the backers money was used for the purpose it was pledged.

March 29 | Unregistered CommenterGBS Shawn


I have read so many article of this site in which some of them were very interesting and inspiring.This article has good title with good description.i am very happy that i found this site. I have bookmarked this site to visit again and find out the new post.I just want to say, this is a wonderful crowdfunding creditunion entrepreneur

April 4 | Unregistered Commentercrowdfunding

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