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Entries in Marketing Strategies (131)

Friday
Jul142017

15 Ways Your Band Can Stand Out By Going The Extra Mile

They say “The Extra Mile Isn’t Crowded”, but why is that? And what’s the “extra mile” mean for you? What are some extras you’re willing to provide that other bands or musicians may take for granted? 

Here are some ways you and your band might be able to stand out at club gigs and private gigs.

Click to read more ...

Monday
Jun122017

Complete SEO Checklist For Musicians

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.

For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.

Without further ado, here’s your checklist for optimizing your band for SEO:

Click to read more ...

Friday
Jun022017

Tunes And Technology: 5 Ways To Promote Your Music Online

Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

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Wednesday
Mar222017

High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.


In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

Click to read more ...

Friday
Mar102017

Less Is More: Why You Should Pitch Your Music To Fewer Publications

This article appeared first in Sonicbids. 

Logic dictates that the more music bloggers you reach out to about your band, the more coverage you’ll receive.

Not necessarily.

Click to read more ...

Wednesday
Apr202016

5 Steps To Creating An Effective Music Marketing Plan

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

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Wednesday
Apr132016

3 Reasons Why You Shouldn't Announce A Release Date

Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.

These are three reasons why you shouldn’t announce your release date before you have a finished product.

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Monday
Apr112016

8 Effective Strategies To Sell Your Music Online

For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.

Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.

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Friday
Mar252016

5 Old-School Marketing Tricks For Your Next Show That Still Work

This article originally appeared on the Sonicbids Blog

Think you’re doing everything you need to do for your next show by creating a Facebook event invite? Close your laptop and think again. While the internet is a powerful tool for promoting your band, traditional marketing tricks for promoting your shows still work wonders, especially for creating real fans with a real interest in your music.

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Thursday
Jan072016

Growth Hacking Your Fanbase: Tips For Independent Artists

Every artist and their grandma understands that, aside from the music itself, their online presence is the cornerstone of their career. Strong online platforms allow artists to develop genuine relationships with existing fans and consistently bring in new ones. Of course building your following and nurturing those relationships is never as simple as you want it to be.

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Thursday
Dec032015

New Year's Resolutions

The time of year for New Year’s Resolutions is almost upon us again, and with it will come fair-weather promises to ourselves to get into shape, cut down on alcohol, and maybe tidy the garage. For many of you who frequent this site, the New Year’s Resolution will be something along the lines of a fairly vague ‘be more successful’, and that in and of itself is fine, but I’d like to invite you to take a step back a little.

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Monday
Nov162015

Why Your Current Songs Probably Won’t Work For Film/TV

You’re a songwriter.  You’ve got dozens of songs that you’ve written and recorded.  Maybe you wrote them for yourself hoping to perform them one day.  Maybe you wrote them to pitch to other artists.  Either way, these songs have been sitting around for some time now and you want to do SOMETHING with them -  ANYTHING.  So, you think to yourself “Maybe I can get this song placed on a film or television show.

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Wednesday
Aug122015

6 Things Every Artist Needs From The Jump

Every rapper thinks they are the great, they think they are ready to change the game, and that’s good. However, before you can get to the top, you have to build the foundation from the bottom. With the internet today the world is at your fingertips, you just have to have the right tools.

 

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Sunday
Jul262015

Taylor Swift Made The Choice To Not Fight YouTube

You may know very well the story of Taylor Swift going against Apple and Spotify because these two decided to stream artists’ music without paying them any, or very little, royalties. After Taylor Swift pulled her entire repertoire from Spotify and called Apple out for originally not intending to pay publishers, labels or artists during the free three-month trial, she finally made up with Apple. Following a quite restless time, Swift tweeted she is putting her album on Apple Music ‘and happily so’.

Click to read more ...