I think this is one of the most important questions that we can ask ourselves. Do most fans just want your music, or do most fans want something else from you beyond your music?
Why is this question so important? In a world where music is generating less and less revenue, it’s important to understand what fans truly want; especially if you plan to sell them something other than your music.
The following quote is from Ariel Hyatt’s last post about Twitter.
“People want personality. They want authenticity. They want a genuine look at the person behind the music.”
Personality, authenticity, a look at the person behind the music… I am trying to understand who, why, when, what, how and how-many fans (what percentage) would trouble about anything but your music, tickets or t-shirts.
Do fans want to have a packaged, semi-authentic, digital relationship with bands? Can anyone quickly describe how the effort required to maintain these ambient relationships could generate a measurable return on investment? Is this stuff just for kids, or can adults find the time to participate also?
I am asking, in a rather provocative way, because I am looking for clues as to what the next generation of digital music products might do for you and your fans. What’s missing? What do you need to capitalize on your efforts to sell be more than your music?
I read every comment. Thanks for your input.