How to Develop a Hardcore Fan Base
August 15, 2012
Simon Tam in Expanding Your Fan Base, Fan Base, Fan Engagement

I’m a big fan of the 1,000 True Fans theory. Whether or not you think that it is the key that unlocks your music career, it is always good to build an army of enthusiastic supporters who will fervently support your music. The best way for any company or new artist to grow their fan base is through referrals. The combined energy from a hardcore fan base can create some serious momentum (just look at the career of Justin Bieber or even the popularity of the book 50 Shades of Grey, both were launched by obsessed fans). 

So how do you create that loyal, energetic army? Here are some tips:

Think of creating fans in terms of the golden rule. How would you want to be treated by your favorite bands? What’re some of your tips for developing loyal, enthusiastic fans?

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Simon Tam is owner of Last Stop Booking and author of How to Get Sponsorships and Endorsements. Simon’s writing on music and marketing can be found at www.laststopbooking.com. He is on Twitter @SimonTheTam 

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).
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