Once you have a healthy list of blogs related to your music, lifestyle, location, personality, and fans, it is time to pick a few and start participating in the conversation.
Pick 10-20 blogs that you feel are most relevant/beneficial to your music, and just start reading and commenting furiously. Your comments must be absolutely genuine, and encourage further discussion about the topic. Get to know people, agree with some, disagree with others, and be real.
Resist the urge to self-promote right away. You must gain some respect and establish yourself as an active community member FIRST.
While participating in the ongoing conversation, share articles you enjoyed with your social networks, and let bloggers know that you did it via comments, or even a personal e-mail. Being the first to give is a great way to get on the good side of a blogger.
Sing their praises - they will remember you when finally ask them to check out your music.
If you are gaining respect in the community, if the discussion is extremely relevant to your music, and if somebody else could truly benefit by your plug, then MAYBE consider asking other community members to check out your tunes. This is the most appropriate time to do so.
Next up in the “How to REALLY Get Your Music on Blogs” series is a tutorial that will get you writing some killer blog pitch letters in no time.
Late to the game? Here are the links for the previous blog posts in the “How to REALLY Get Your Music on Blogs” series:
Part 1: Defining Your Music, Your Lifestyle, and Your Fans
Part 2: Finding the Best Blogs for Your Music
Chris Bracco is currently the digital marketing coordinator at Intrigue Music, LLC, a boutique music management company in NYC. This post was originally published as a five-part series on his blog, Tight Mix, on June 10, 2010. You can download the entire series for free as a .pdf e-book here.