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« The Silver Bullet for Music Business Success? | Main | What If Radiohead And TOMS Shoes Had A 'Love Child'? »
Friday
Apr152011

Is Crowdsourcing the Future of Rock?

My wife and I recently wrote an article for Glide Magazine’s Hidden Track in which we explored a recent concert by the band Umphrey’s McGee.  Now that we’ve had some time to reflect, we’d like to open up the discussion to the industry.

Here is a short excerpt of the original article that you can find here:

On Saturday April 2, 2011 the sports bars and pubs of Chicago were packed with fans: some came to watch the NCAA basketball finals, others were in town to catch the Cubs opening homestand and a few watched U.S. Women’s soccer fall to England. Right alongside those diehards was a group of fans gearing up for a sporting event unlike those others, Umphrey’s McGee’s UMBowl II. The event, held at the Park West, was the latest offering in interactive concert experiences from improvisational gurus Umphrey’s McGee who have quickly become a front-runner in delivering fans fully immersive and interactive experiences.

Specifically, we’d like to know if you see any other bands using Crowdsourcing for establishing a real interaction with fans, such as when the Beastie Boys used fan-provided footage for a music video, or even a band like Ben Folds, who recently used Chatroulette for a live session.  The future is happening now, and we’d like to know where you see it happening.  If you’ve experienced interactive, crowdsourced content before, please respond here, via twitter (@SlayterCreative) or in the comments of the original article.  I’ve also posted a request for discussion on several industry Linkedin groups and Quora, so if you’re active there, take a look.

Thanks in advance for your participation and discussion.  This is an exciting time to be involved with this industry.

References (1)

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Reader Comments (3)

google for heapsong1. Imogen Heap did her amazing crowdsourcing project.

April 17 | Unregistered CommenterVospi

I'm a student at Berklee College of Music and I'm currently working on a case study about crowdsourcing. I'll share my findings when I'm done, and if anyone wants to chime in, I'll be more than happy to include you in the study : )!

April 18 | Unregistered CommenterAmy Mantis

I use Patronism.com to crowdsource an ongoing revenue stream via pay-what-you-feel subscriptions - you could think of it as a salary to make and share new music.

Patrons get access to my entire content stream, for as long as they want to stay connected. I post songs, demos, live recordings, blogs, videos and any other creative content I come up with and share it as soon as it's done with the people who value my work the most.

It has literally changed the way I make a living.

April 20 | Unregistered CommenterJohn Pointer

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