It's everything except our music that will make us the most popular place to hear music in the future.
Radio competes in “a world where your music can be duplicated - song for song - by an endless parade of competitors, each more novel (and with better PR) than the next. It’s everything except our music that will make us the most popular place to hear music in the future.”
Labels and artists should consider Mark’s advice. If all music is available in all places (it can be, but should it be?), then “it’s everything except your music” that will make a “place” a popular music destination.
Related posts below:
Labels and groups of artists working together should not miss the window to overtake local, regional and national radio brands. You own the music and most of the “other stuff” the radio industry needs. Don’t go over the self promotion cliff, crush your local radio station instead.
In my eight things post I stress: fan control, fan generated content, and fan-to-fan engagement as essential features of a branded, multi-artist music site.