Live Performances Should Be Like Church
November 22, 2010
Matthew Ebel in Concert, Fans, Live Music, Live Performance, Marketing

(Originally posted at

If there’s one thing I learned from my former years playing in houses of worship, it’s that the Sunday morning experience is designed for maximum effectiveness. Granted, some churches are more finely tuned than others, but the principles of your average worship service should apply to every single concert you play.

I’m not suggesting for one second that you train your fans to worship you… but you can certainly harness the power of thousands of years of effective organization to spread the word about your band.

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