Roulet recognized the inevitable fact that eventually, all content would be streamed and downloaded⎯ not sold via hard copy. Unlike successor companies, Jamcast sought to build a platform that worked with the record labels, rather than fought against them. “We decided that the best way to motivate the labels to endorse the distribution of digital music was to help with live events,” Says Roulet. “This was because live events were always a cooperative effort that the labels did not autonomously control.”
Virgin Jamcast launched their first concert webcast in April, 2000, held at the Bercy Arena (Now AccorHotels Arena) in Paris. Ben Harper headlined, and the event broadcasted to over 18 Million viewers, spread across the 5 continents. At the time, this was the largest ever audience for a webcast. Jamcast was ultimately absorbed directly into Virgin Entertainment following the end of the dot com boom. But the service pioneered a technology that gave rise to the future of digital music consumption.
Watch An Archive Of The Webcast:
About Scott Roulet:
Scott was a Co-Founder of Virgin Jamcast, a joint venture between Virgin Records and WAVO Corp. After Jamcast, Roulet founded several media technology companies, most recently BBN Networks. Today he is an advisor, investor and consultant for innovative companies in media and advertising technology. Read more about this story on the Duplici Blog.