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My 2011 Project: 2,000 Things to Generate 20,000 Fans

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2,000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

I am defining generating fans in a few different ways:

  1. A brand new fan who has never followed you before.
  2. Engaging with existing fans to get them to participate.
  3. Engaging with existing fans to get them to convert on an action.

Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years.

The point is to create a list of items that would cover a wide range of acts and abilities.

Of course the most important part of the project is your involvement! If you have questions about an item leave a comment or send me an email. Even better, if you have a suggestion for something to try please leave a comment or send me an email.

I want to hear what has worked for you.

The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!

Starting later this week look for first thing you can do to generate fans in my 2,000 Things to Generate 20,000 Fans Challenge.

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Reader Comments (9)

Looking forward to this one...

Thanks in advance :D

January 6 | Unregistered CommenterRobin

nice postting..
thanks for sharing....

January 7 | Unregistered Commenterbrainabel

I'm looking forward to following this and implementing some of these myself!

January 9 | Unregistered CommenterMike Hirst

Thanks everyone! Definitely going to be a challenge, but will be fun.

January 10 | Unregistered CommenterMichael Brandvold

I wish you the best of luck ... I'm sure the guy that said this stated that it could take you 5 years to do 2,000 things to get 20,000 fans ... Doing it in 365 days is a big ask! ... I hope you do it tho, any help you need, don't be afraid to ask :)

Hue And Cry

January 14 | Unregistered CommenterHue And Cry

Any ideas you have would be appreciated. Fortunately I am not going to actually act upon all 2000 ideas, just compile the list, but still it is going to be a big challenge.

January 14 | Unregistered CommenterMichael Brandvold it's damn near 2 weeks later after you made this post. When are you going to actually start this challenge? I'm about to call it quits and move on to someone who's serious.

January 18 | Unregistered CommenterWondering...


It has already started, been posting ideas for the last couple weeks. Few more being added tomorrow. Have you visited my website? There is a link right in the top navigation.

January 18 | Unregistered CommenterMichael Brandvold

Count me in on this one.. Im waiting anxiously do read these ideas

January 20 | Unregistered CommenterTM101 Radio

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