Andrew Heringer “Under California Skies” Interview
“I had a moment that I will never forget when I was probably about 13 or so where I said to myself, “I think I’m gonna be playing music for a long time… This is a real personal album for me and all the lyrics came from a place of real world inspiration for me.” (Read on.)
Brody Harper has posted an article about how the success of social networking strategies is random. He describes social networking strategies to throwing noodles against a wall and seeing what sticks. Artists are all different so a particular social networking strategy may not work as well as for other artists. Mr. Harper talks about how companies like SkörInc handle social networking for artists and marketing. There are so many social networking outlets popping up, but one thing remains important: Artists need to build brands on their website.
“Here’s what worked in this situation, but there’s really no way of knowing it will work in any other situation.” In fact in the music industry, more than once, I’ve described any Social Networking strategy as throwing noodles against a wall and seeing what sticks, and I think there’s a couple reasons for that. Most importantly, not every artist is the same.” (Read on.)
“One of the big problems with hearing music online is that it’s just a song. Don’t get me wrong, music is great, but stories are what draw people in. If a song is not connected to any experience, the song, as well as the artist, is quickly forgotten among the mass of music that exists online.” (Read on.)