If there’s any doubt about the disarray and desperation afoot in the music business, just check out the Internet’s affect on the media business – music, print and broadcast – overall over the past decade. A recent article in the New York Times covers the waterfront on this issue quite well.
While the devastation of digital democracy vis-à-vis the Web made its first blitz through the belly of the music biz, the print media was next in line, and the battlefield there rivals Antietam.
As a journalist and PR man – in addition to my music career – I’ve felt the devastation first hand. I’m intimately involved in the newspaper field and have seen dozens of friends and colleagues tossed out on the street as media chains have filed Chapter 11 and newspapers large and small have folded. Some first class writers and photographers I know can’t get arrested in their field right now. Personally, it makes me sad. Professionally, it brings home the realities of what us music artists face as we search for a viable business model.
And it brings to mind an MTT post by Derek Sivers entitled “Unlearning.” In it, he claims everyone who says they know what the future music model is is simply “full of shit.” What’s significant about his colorful observation isn’t so much its tude as its truth.
Sivers has been around enough to know (even what he doesn’t). And his recent read on our industry resonates through the Times article cited above, from Rupert Murdoch’s shaky search-engine trial to the uncertain, even timid efforts of Time Inc. and the New York Times itself.
With the new decade upon us, we can only hope that a less bloody battlefield lies ahead.
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Allen Shadow is a rock artist, songwriter and PR pro. For more, check out his blog