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« Viral, Schmiral (‘Greatness’ Pt. 2) | Main | Take it with a grain of salt - Dealing with the critics »
Sunday
Sep132009

Not your average promo idea.

When Belgian indie poppers Palomine finished the recordings of their second album “Attention Alpha”, they made a commitment to themselves: instead of immediately putting the album out officially, they want at least one person of every country in the world have the chance to have a listen to it.

Video messages

Palomine starts the project “The world is listening”. They collect video messages from at least one person from every UN-related country (194 + The Vatican). In the video message, people say something about themselves, something about their country and something about Palomine. In their own native language.

At www.theworldislistening.com all video messages are catalogued per country. A geographical map is installed on the page to look up all the video messages.

Free pre-release

People who upload a video message, receive a personal login code to download the pre-release of “Attention Alpha” for free.

At the moment of writing, Palomine received already video messages from over 60 different countries!

Palomine hopes to have all countries covered in january-february 2010.

Follow their story on Twitter or Facebook.

Reader Comments (5)

Brilliant!

September 12 | Unregistered CommenterKevin English

I like the way it's blatantly contrived but still so dope people have to talk about it. This is a clever angle...they're hard to come up with but I don't think humanity will ever run out of 'em.

Thanks for the heads up.

September 12 | Unregistered CommenterJustin Boland

aren't you a band member of palomine?
nice idea!

September 13 | Unregistered Commenterfrank

great idea!....i'm going to add it to my collection!

tstouring.com

September 16 | Unregistered Commentermartin atkins

Coming back because an artist on our roster made a great point when I sent him a link to this...paraphrased, he said that this is absolutely an "average" promo idea because it's the template for what works in 2009. 1) it's designed to get media attention and be repeatable via word-of-mouth, 2) it's "shallow" in that beyond the story value, there's not a lot of promo depth to the actual stunt (less than 200 people) and 3) it's pointless to replicate it now that it's been "done."

Not to reduce the cosmic magnitude of your achievement here, I just thought it was good food for thought.

September 16 | Unregistered CommenterJustin Boland

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