Online Band Marketing & Social Networking Crash Course
October 15, 2013
Phosphene Productions in Branding, MTT Open, Marketing Strategies, Marketing Tools, Social Media, music marketing, social media, social media marketing

This week we are going to take a brief look at the importance for you and your band to be an active member in today’s social networks, as well as some basic brand marketing tips for your band.

In our current society we are constantly glued to our tech devices and continuously downloading massive amounts of data through both our personal computers and mobile devices. In fact, over 488 million people use Facebook over a one month span with numbers growing everyday. With evidence like this it is no wonder that it is so important for artists to “put themselves out there”. Gone are the days of searching the Yellow Pages for a phone number, or buying a map to plot a course for vacation. These tasks and more are easily and efficiently carried out over the internet.

So what are some of these social networks, and which ones do I need?

An all-too-popular answer is: “all of them!” And though I don’t think this is necessary, it certainly doesn’t hurt. Remember, your goal when marketing your music will be to spread your band’s name and music as far as you can, and to everyone you can. The greatest benefit of social networking is the ability to reach millions of potential fans in mere moments, and at little to no cost to you.

Some of the most popular and beneficial social networks used today:

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Article originally appeared on Music Think Tank (
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