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Reader Comments (10)

Great article, very good recap of many crucial points in online marketing. I know from experience that marketing your music on the Internet is not rocket science, there's always at least one guy in the band, who can do it. However, as pointed out in this article, it takes a huge amount of time to manage your whole online presence continuously. The perfect situation in my opinion would be having a band manager, who is also capable of managing the band's online presence.

March 24 | Unregistered CommenterNiklas Rämö

Excellent article

Seems like about the only thing left missing from the music business these days is the music.

As for hiring a pro to handle your social media, until your act is pulling down more coin than it cost to stage it, your money is far better spent making a marketable recording than worrying about what some init_caps-challenged hipster has to say about you on Twitter.

Lean beef: there are seemingly more and more people sprouting up every day working a full-time cottage-industry created exclusively to separate musicians from their often hard-earned money (Sonicbids, etc.,) such that a young act would do well to ignore the vast majority of profesional "advice" coming their way in 2009.

March 24 | Unregistered CommenterPat

Some good points, no doubt, but:

"With full engagement, I have yet to see an artist flounder when they know how to utilize the tools" is quite the enticing statement. A little self-promotion goes a long way on an educational blog, so with such a sweeping claim, would love to know your definition (and rough cost of) "full engagement', and most important,"flounder", since in the context it implies, at least to me, reasonable financial success. Now THAT just ain't happening for most artists, so if that's what you mean and CAN BACK IT UP, the world is your, and your clients', oyster.

After all, while there's always room for improvement and some are just starting, it certainly seems that MANY artists have done a pretty good job of getting up to speed with using the available resources these days, yet tangible financial success (even measured by the very basic level of sustaining a full-time music career), are incredibly rare (yes we all hear the occasional success story but the vast majority are starving in the long tail).

So please be more specific, lest, due to puffery, you get reduced to being part of Pat's (very pertinent and timely), "lean beef".

March 25 | Unregistered CommenterDg.

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


April 7 | Unregistered CommenterRuth

This has been one of the best reads about social media. Great! Thank you so much.

July 29 | Unregistered CommenterMax

great! this help me a lot., thanks for this

June 10 | Unregistered Commentermusic hub

Yes, social media is a very good way to promote music. Today social networking sites like have become very popular and the have lots of visitors. It is a very effective way to promote music through social media sites. effective link building services

December 17 | Registered Commenterraj preetpal

Social Media is a great avenue for musicians on the web. Social media can increase their following or promote their music via social media.

I agree, indie artists can greatly benefit in social media. Platforms like facebook, youtube and myspace are all very useful in promoting their brand of music.

June 22 | Unregistered Commenteroutsource seo

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