OK, I’m going to try and explain why Big Music genuinely doesn’t get what’s happening with the online stuff. It’s easy to dismiss the thoughts coming out about ‘3 Strikes Laws’, and Bit Torrent being to blame for the death of musicians’ livelihoods etc. as being a bunch of really rich people want to keep their massive piece of the pie - and there is some of that, for sure. But there’s also an entire way of thinking that explains why they feel the way they do.
The problem is to do with the difference in response required between transformative change, and incremental change.
Sticking with the music industry, let’s have a look at some examples of both, starting with incremental change: