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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in app (11)

Thursday
May082014

4 Ways For Artists To Get The Most Out Of Bandsintown

You’ve booked your tour, you’ve practiced your songs, you’ve packed the van, but you’re feeling like something’s missing. How can you get more people to come out to your shows? With gross ticket revenue up nearly 30% worldwide and touring having eclipsed record sales as the main source of artist income, Bandsintown’s Artist Platform has become an indispensable promotional tool for alerting fans when you’re on tour.

Over 10 million concert-goers use Bandsintown to discover shows, buy tickets and share tour dates with their friends. It automatically generates alerts for your fans through email, mobile notifications and Facebook notifications, and if you use Auto Promote or Twitter Sync, Bandsintown delivers alerts to your fans there too. Today Bandsintown powers the tour dates for over 215,000 touring artists, ensuring their fans never miss another live show.

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Monday
Sep102012

Developing a mobile app for your band

Why Your Band Needs an App

It’s no secret that the world of music has changed over the past decade. In fact, there’s no aspect of writing, recording, distributing and marketing music that hasn’t changed. While some bands may be actively seeking major label success, the truly inventive bands are working hard on every aspect of their music, including promotion. This is largely because today’s independent musician is truly independent. They often produce, record and promote their music without the help of a record producer or PR company.

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Thursday
Jul262012

Critical tech for musicians to take on the road

While on the road, musicians appreciate tech that’s easy to carry around, while full of functionality. A tablet is of the utmost importance for file sharing performances with friends and family. With the right apps, it can be used for developing compositions and jotting down ideas as well. A traveling tablet should have at least one organizational app to help keep things straight. Traveling typically leads to great observations, ideas and encounters, and with today’s technology, they can be recorded and shared with those far away.

There are many tablet apps available to help a musician compose. The following each have their own strengths and specialties and come highly recommended:

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Monday
Jul232012

Musician's Arsenal: Killer Apps, Tools & Sites - Official.fm

There are so many companies creating audio players and widgets; some are great and some, well, not so much. But all we really want to do is just get our music heard. And while the magic player that ensures everyone hears your music hasn’t been created yet (be patient, I’m working on it), there are some that do a fantastic job of increasing the ‘share-ability’ of your music. One such player is Official.fm. Official.fm is a platform that provides artists the ability to create players and promo pages.

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Thursday
May312012

Musician's Arsenal: Killer Apps, Tools & Sites - ReverbNation Mobile Apps

Keeping in line with our recent mobile theme, I wanted to present another mobile option to you this week. Last week we talked about Mobile Roadie’s free mobile ready website option. Mobile Roadie is also quite adept at making mobile apps. And while they are a leader in app creation platforms for musician’s to consider, their price points can be prohibitive for many independent artists. But have no fear, ReverbNation has been creating free/inexpensive solutions for independent musician’s since their inception. Here again they have come up with an affordable solution for mobile app creation. And ReverbNation can get you up and running with a customized app in 6 quick steps.

Click to read more ...

Monday
Apr302012

Why Mobile Apps Matter For Music

Mobile phones can be considered either an asset or a hindrance depending on whom you ask. At one point, mobile phones were only available in brick sizes reminiscent of the scenes in A Night At The Roxbury. Fast forward to the present day when mobile phones dominate nearly every facet of human behavior. They have disrupted how we communicate with one another, how we function in a work environment, and how we choose to spend our free time. You can’t walk by a crowd of people without seeing someone typing on their Blackberry or iPhone. With the amount of impact the mobile phone has had on daily life, it is only recently that this disruption has infiltrated music.

There are over 5.6 billion people in the world with cellphones. Statistically, if there are 7.1 billion people on this planet, that means three fourths of the entire human population have a mobile phone. With these kinds of figures and usage, there is a huge audience of people who have yet to be tapped for disruption and engagement. Through the use of mobile applications and successful leverage of mobile technologies, musicians would be able to reach an entirely new audience of people in a very personal way: mobile applications.

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Thursday
Aug252011

Why You Should Build An App

Embedding your music in another product - a mobile app, for example - is going to be the way to sell music in the future. Consider this article, published just 5 months ago in the New York Times. It highlights the major labels’ mad dash to get into the mobile app market. Bjork new album will be a collection of apps rather than a list of songs. UMG is creating an app for Nirvana’s “Nevermind”. And it makes sense. Just last month news surfaced that Apple has now sold more apps than song downloads - even though iTunes had a nearly 4 year head start on the App Store.

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Tuesday
Aug232011

Musician's Arsenal: Killer Apps, Tools & Sites - Visibli

Hello again and welcome back to Musician’s Arsenal. This week I’d like to present to you, Visibli. A good friend of ours, Jordan Walker (@jordanwalker), came by the Cyber PR® office a few weeks back for some after hours drinks, and as our conversations usually do around here, the talk quickly turned to the music industry, specifically effective technology for independent musicians. In no time Jordan was on the computer showing me all the ins and outs of this great new tool and I’ve been chomping at the bit ever since to write this post.

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Friday
Jun242011

The Musician’s Arsenal: Killer Apps, Tools and Sites – NoiseTrade 

Welcome back to the Musician’s Arsenal: Killer Apps, Tools and Sites. In this second edition, I’d like to turn you all on to a very cool site we, here at Ariel Publicity, have been familiar with for some time now; NoiseTrade (www.noisetrade.com). Like I said, we’ve been hip to this site for a little while now, but a few weeks back Brannon from NoiseTrade came to our Brooklyn office to give us a sneak peek at their newly designed site, and we were very impressed. NoiseTrade is a platform for both artists and fans to discover each other. For the fan, it provides a fantastic and easy way to find new music. The fan is not obligated to pay for this music, but has the option of ‘tipping’ the artist when they download the tracks.

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Friday
Jun102011

The Musician's Arsenal: Killer Apps, Tools and Sites Featuring BandsinTown

We test a lot of Apps and tools and look at a lot of websites. On behalf of our artists and me and the Cyber PR team are going to start featuring them here at MTT. I’m thrilled to introduce you to Jason Loomis. Jason has worked at Ariel Publicity for a year this week, first as an intern, then as my assistant and now as our Director of New Media Maker Relations. Enjoy this first installment of The Musician’s Arsenal: Killer Apps, Tools and Sites

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Monday
Feb072011

One Rocket I Hope Never Takes Off

The latest version of MP3 Rocket (a media downloading app) now allows you to download YouTube videos as mp3s, so you can listen to that new Lady Gaga single whenever you want. MP3 Rocket claims this isn’t breaking any copyright laws, because their software is to be used only for “time-shifting, personal, private, non-commercial use”, which cites the same ruling that video tape and VCR manufacturers use to make home-recording of TV shows legal.

Huh?

The first argument that should pop into everyone’s head is that YouTube videos don’t air only once, on Monday nights at 7pm Est / 6pm Central… YouTube already provides the convenience of “time-shifting” because you can ALREADY watch or listen to the video whenever you want, as many times as you want.

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