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Entries in apple music (3)

Wednesday
May222019

Find Your Fans: Using Data To Analyze Your Audience

Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

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Sunday
Aug302015

Ian Rogers Beats It

The news of Ian Rogers’ departure from Beats 1 flooded the Internet on Friday August 28, 2015. After Financial Times broke the news of Rogers parting from Apple. This came as a surprise to many music industry insiders. Rogers has been said to be detrimental to the development and the future success of Beats 1.

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Wednesday
Aug192015

Spotify's Clout

By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org.

In the last four months three new streaming platforms were launched: Apple Music, Tidal, and Google Play Music. Others, among them YouTube, Deezer, and Rdio, still compete for market share. The Freemium camp, with Spotify, Google Play Music, and Pandora, collects revenue from advertising & subscriptions. The Premium camp, with Apple Music and Tidal, produces receipts exclusively from paid memberships. Spotify is the very embodiment of Freemium, and the release of Apple Music will undoubtedly be a big challenge—coming, as it does, from the largest company in the world, with a remarkable market cap of more than $700 billion.

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