I released my most recent album called “Tea for Tyrants” under the following three guidelines: 1) Music is free 2) Music is everywhere and 3) Music needs context. The price tag of free makes it unrealistic to expect strangers will pay to consume my music through standard channels - iTunes, bandcamp, etc. Similarly, the ubiquity of music reduces the likelihood that my music will attract large audiences at live events to generate significant revenue.
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Entries in Are you really selling music (3)
Today had me thinking about two questions that i want to address with you… Is music less valuable than expertise and quality information? And is this why music cannot be sold for high prices?
Unfortunately, just knowing something, or having experienced something, doesn’t mean all that much. At least in terms of creating and adding value to peoples lives. Although there are many things that you can grasp and understand creatively and in the realms of your own thinking, this is NOT where the value comes from. With any content that you create, whether its an article, a book, a program, or a song… The value doesn’t come from your knowledge, the value is created by you speaking directly to an immediately recognizable issue/thought or feeling. With information products, you then of course uncover the solutions that you’ve found and explain how people can use them to improve some aspect of their lives or business.
Are You Really Selling Music? Nate Talbot poses a simple, yet powerful question: What am I selling? The post tells the story of Ray Kroc who helped McDonald’s become one of the largest fast food chains in the world. According to Kroc, he was in the real estate business because every McDonald’s was located in a high traffic area. The point that Nate is trying to make is: YOU are the product. Artists connect with fans through their music and their stories
“Music is more than a series of notes that someone enjoys hearing. Music, unlike any other medium, is something that consumers make personal.” (Read on )
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