There’s plenty of advice out there for booking a tour. In fact, I’ve written on it a few times (including this step-by-step guide). People generally talk about the same kind of stuff: how to approach a venue, where to book, promoting, etc. However, I want to cover some of the territory that people don’t talk about, the pitfalls that you’ll come across along the way.
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“The illiterates of the 21st century will not be those who cannot read and write,but those who cannot learn, unlearn, and relearn.” - Alvin Toffler
Assuming that you have strong songs and an kickass live show, here are ten (10) simple things you can do to get more gigs:
1. Create a YouTube channel for your band.
Upload a live performance video on YouTube that represents your band at its best. Include a phone number and e-mail address too, so that anyone who wants to book you can contact you easily. Say something like “Contact ________ to book us for a live show.” To show professionalism and interest, try your best to respond to every inquiry within 48 hours.
2. Print up nice business cards
…with your band name, links to your music, live videos, and a phone number and e-mail address that can be reached for booking purposes. Also, include a link to your website so they can learn more about you. You’d be surprised how many bands STILL write down their phone numbers on dirty napkins and torn pieces of paper. Wherever you go, tell people who you are, how good you are, where you are playing next, and how easy it is for them to book you directly.
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(Updated Feb 25, 2014)