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Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Entries in Bruce Warila (4)

Monday
Jan172011

MTT Founder Bruce Warila Wants To Meet You At Midem

Music Think Tank co-founder and frequent contributor Bruce Warila is heading to Midem and wants to connect with as many MTT contributors and commenters as possible.

The best way to reach out is via his echo louder blog or come to the meetup on Sunday night where he and current Music Think Tank and Hypebot publisher Bruce Houghton will be sharing some fun and conversation along with co-sponsors Topspin, Mobile Roadie, MXP4, SoundCloud and SongKick. Details on the meetup here.

Thursday
Oct142010

The Music Manipulation Curve (theory)

As the effort (time and cost) required to create a highly-personalized listening session of music (see blue bars below) decreases, the per-person rate of music consumption will proportionately increase (see green bars below).

If there has been one constant in the music industry over the last one hundred years, it has been the constant migration to listening formats (easier formats) that reduce the effort required to create highly-personalized listening sessions. You can’t play a phonograph on the bus or clip it to your shorts at the gym.

Moreover, easier formats that can be summoned on-demand (for any given situation) will displace any format that requires more effort to produce the same result.

Click to read more ...

Monday
Oct042010

Dividing Ownership in a Group Project

This post contains suggestions on how to effectively divide ownership in a group project - prior to taking on the burden of launching and operating a legal corporation.
 
The tasks within this post may seem like a lot of work.  However the process described below is essential to building a motivated organization…regardless of the legal structure (and legal minds) you employ.
 
If you are working with equals that you know and trust, the group should be able to read this document, negotiate the items on the ownership earn-in spreadsheet, and then construct a signed letter of intent in under three hours; it doesn’t get much easier than that.
 
Fictional scenario:  a group of professionals are about to create and promote a new media website that will attract and entertain a slice of humanity; as visitors come to this website, the business goals will be to convert visitors into fans (subscribers and repeat visitors), and then to eventually sell something that has perceived value to a percentage of the fan base. 
 
Everyone involved desires to protect their investment (time, money, art, etc.) and to preserve their ownership rights until the day arrives when the group decides to turn the project into a real company.  The following is a list of people involved in the (fictional) project and a brief description of the assets that each person proposes to contribute to the project:

Click to read more ...

Tuesday
Sep212010

Where Good Ideas Come From

This post comes from Fred Wilson’s blog.  The quick video below is worth watching.  Not only is the content within the video interesting, the video itself is a great example of leveraging the creative use of video to promote something else (a book in this case).

I love the final quote in this video: “Chance favors the connected mind.”

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