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Entries in building fans (3)


The New Artist Model Approach To Musician Websites

Your website is arguably the most important piece of your online presence - it’s the glue that holds everything together. But it can be so much more than just the place you sell your music.

Your website can be a powerful funnel that drives your fans towards more engagement and helps them up the ladder towards superfans. It’s the place where you can convert people from casual fans to paying customers. And it’s the place where you can start more direct conversations with your fans as you grow your email list.

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The 5 Most Important Things You Should Ask If You Want To Have A Successful Music Career

FACT: Musicians generally look for the answers to all the wrong questions. What questions am I talking about? The ones that all amateurs or people who have never been in music ask. These questions are based on ignorance, guesswork, fears and self-destructive thoughts centered around how some people think the music industry works. By seeking the answers to these questions, you can only reduce the likeliness that you will ever have a chance at growing a successful music career.

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Are You Getting The Most From Your Current Fans?

It’s deliciously tempting to ignore everything and obsess about getting more fans. 
It’s natural to want more fans.  It’s not even a bad thing.
But what if you aren’t getting the most out of your current fans?  Is getting more fans going help?
It’s easy to think that more is the answer.  We do a simple math equation…

  • More fans = more people to sell to
  • More fans = more people to fill a venue (and venue owners like that)

But adding more fans isn’t always the answer.  

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