How Understanding Choice Will Bring Music Streaming To The Masses

I used to think that when it came to listening to music, what I and everybody else wanted was simple. We wanted everything, now and forever, wherever we are. And if we enjoyed the process, we’ll pay for it too (honestly, we will). But this isn’t strictly the case.

Choice Paralysis

Spotify Premium offers just this, but falters at one crucial point; it offers too much choice.

Choice Paralysis is that feeling of being offered everything at once, and not knowing what to choose. When every piece of music ever recorded is offered on a plate, solving the problem of what to choose is a pleasure for myself and many others (if you’re spending the time to read a music blog, that probably includes you).

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